Report: Software companies’ use of creator video up 55% YoY
Articleadvanced-television.com
The number of software companies using creator video, or user-generated content (UGC), has nearly quadrupled since 2023, according to Billo, a creator marketing platform. Most of that growth has happened in the past 12 months, a roughly 55 per cent year-over-year increase. Behind the shift, Billo points to a flood of AI-generated content across social […]
Last updated Sep 22, 2026 by ATDb automated enrichment