News
19,924 articles covering the AdTech ecosystem
Xbox Lay Offs Continue With 268 Employees Cut; Activision to Develop Next ‘Halo’ Game as Part of Studio Reorg
Xbox has laid off an additional 268 employees this week as part of its previously announced job-eliminations plan. The new cuts primarily affect Halo Studios, other first-party studios and the XGS management and central functions layer, Xbox chief content officer Matt Booty said in a memo to staff Tuesday. Amid the cuts, the Microsoft-owned gaming […]
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern
Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term. The post GEO Requests Rise Among More Search Freelancers Than Google SEO appeared first on Search Engine Journal.
IAB Releases Measurement Services Addendum v1.0 for Public Comment
Public Comment Period Open Until October 22, 2026 New York – September 22, 2026 – Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released the Measurement Services Addendum v1.0 for public comment, introducing a standardized contractual framework for companies that provide, purchase or use advertising measurement, verification, attribution, and … Continued The post IAB Releases Measurement Services Addendum v1.0 for Public Comment appeared first on IAB.
Mediaocean AI Ventures Launches to Scale the Next Generation of AI Startups Across Advertising
Mediaocean, the foundational technology and AI partner for omnichannel advertising, announced the launch of MediaoceanAI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI. Building great AI is only half the challenge for ad [...] The post Mediaocean AI Ventures Launches to Scale the Next Generation of AI Startups Across Advertising appeared first on ExchangeWire.com.
TeqBlaze Becomes an Associate Member of the Association of Online Publishers
TeqBlaze, an ad tech provider helping businesses build, own, and operate their advertising infrastructure, has joined the Association of Online Publishers (AOP) as an Associate Member. The membership strengthens TeqBlaze's connection with the publisher community and creates more opportunities to [...] The post TeqBlaze Becomes an Associate Member of the Association of Online Publishers appeared first on ExchangeWire.com.
51Degrees Launches 51Did Digital Advertising Identifier
Precision data and technology company 51Degrees is launching a new digital advertising identifier that effectively enables privacy-forward interoperability across the digital advertising supply chain. By putting the appropriate measures in place that ensure the identifier cannot be considered personal data, the [...] The post 51Degrees Launches 51Did Digital Advertising Identifier appeared first on ExchangeWire.com.
TiVo Ads Chooses Happydemics for Brand Lift Measurement
Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...] The post TiVo Ads Chooses Happydemics for Brand Lift Measurement appeared first on ExchangeWire.com.
Beats clones Kendall Jenner to introduce its new 360 headphones
Jenner encounters a cafe full of herself in a spot showing off the product’s interchangeable cushions.
Gap Makes First Big Entertainment Play With Boy Band JYT
Gap's multi-year partnership with boy band Just Your Type launches retailer's Fashiontainment platform.
With a Self-Help Book, I Can’t Believe It’s Not Butter Aims to Inspire America
The ‘90s diet icon is entering its next chapter, led by new mascot Tubz (and a Fabio cameo).
Kendall Jenner Plays Every Character to Launch Beats’ Most Personal Headphones
Kendall Jenner plays every character in Beats' launch campaign for Beats 360, the brand's new customizable headphones.
When flat marketing budgets threaten growth
Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand. The post When flat marketing budgets threaten growth appeared first on MarTech.
How to build a marketing team with AI coworkers
Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable. The post How to build a marketing team with AI coworkers appeared first on MarTech.
IAB sets new standards for agentic buying and measurement
New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement. The post IAB sets new standards for agentic buying and measurement appeared first on MarTech.
Performance CTV Is All The Rage, But The Mid-Funnel Still Matters
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel Still Matters appeared first on AdExchanger.
With New Upward Ads, Match Targets Traditional Gen Zs
"Wanted for Life" builds on clear gender roles, old-fashioned courtship, and a fast track to the altar.
TiVo Ads partners with Happydemics
Happydemics, the brand lift measurement platform, has announced an agreement with TiVo Ads to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a clearer view of not only where their ads were delivered, but how they influenced the […]
Pluto TV protected in Paramount/WBD consent decree
News has emerged that the settlement of state attorneys generals’ anti-trust lawsuit over the proposed merger between Paramount Skydance and Warner Bros Discovery (WBD) includes a provision ensuring that Paramount will keep Pluto TV (or an equivalent free, ad-supported streaming service) active for the next five years. Pluto TV, founded in 2013, is the only […]
Q&A: Ozone launches Arc to optimise performance outcomes
Digital advertising business Ozone has launched Arc, a new product capability that helps advertisers optimise towards the performance outcomes that matter most to their business. New Digital Age spoke with Craig Tuck, Chief Revenue Officer at Ozone, to learn more… The post Q&A: Ozone launches Arc to optimise performance outcomes appeared first on New Digital Age.
Don’t use AI to give junior marketers the answer – use it to make them think!
Cameron Davies, Head of Comms Planning, Miroma Founders Network, is worried that we are automating away the work that taught marketers how to think, without finding intentional and effective ways to replace the learning it once provided... The post Don’t use AI to give junior marketers the answer – use it to make them think! appeared first on New Digital Age.
Aurora Mobile’s GPTBots.ai Integrates Jev — Two Layers of AI, One Enterprise Platform
Aurora Mobile Limited (NASDAQ: JG), a leading global provider of customer engagement and marketing technology services, today announced that its enterprise-grade AI agent platform, GPTBots.ai, has integrated Jev — the “System One” decision model from TypeSafe AI — to build what the team calls a “two-layer AI architecture”: one layer that thinks, and one layer […]
Bidgely Launches Energy Industry’s First Agentic AI Customer Experience Suite
Five specialized UtilityAI™ agents close the trust, knowledge and affordability gap between utilities and the households they serve, at scale, for the first time in energy industry Bidgely, the pioneer of AI-powered energy intelligence, has announced the launch of Agentic CX, the industry’s first agentic AI customer experience suite purpose-built for energy providers to close […]
Clavicular Charged With Rape and Drugging in Massachusetts
“Looksmaxxing” influencer Clavicular has been charged with rape and drugging in Massachusetts, according to online court records viewed by Variety. A list of charges filed on Sept. 8 show that the 20-year-old, whose real name is Braden Peters, faces one count of rape, one count of drugging someone for sexual intercourse and one count of […]