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11,452 articles covering the AdTech ecosystem
Fortyseven Communications Opens London Office and Integrates With Sister Agency Indigo Pearl; Launches Global Creator Relations Practice
The Keywords Studios-owned Fortyseven Communications (47) is opening a London office and launching a global creation relations division, two developments that come as the gaming and entertainment-focused PR company is marking its 20th anniversary. As part of the move into London, 47’s UK sister agency, Indigo Pearl, will be integrated into the 47 team. According […]
Spotify and Universal Music Announce Licensing Agreements for ‘Responsible’ AI-Generated Covers and Remixes
Spotify and Universal Music Group have announced a major recorded-music and music-publishing licensing agreements that will enable Spotify to launch a new tool allowing fans to create covers and remixes of their favorite songs from participating artists and songwriters. The tool will be powered by generative AI technology that the announcement states “will open up […]
Esports World Cup to Move From Saudi Arabia to France in 2026 (Gaming News Roundup)
The 2026 Esports World Cup will be held outside Saudi Arabia for the first time in the event’s history, taking place in Paris, France, from July 6 through August 23. The Esports Foundation made the announcement, stating that “following an extended evaluation process, and in light of the current regional situation, the Esports Foundation decided […]
‘Anatomy of Murder’ Duo, After Acrimonious Split With Audiochuck, Are Back With New True-Crime Podcast ‘Homicide 360’: ‘It’s Important for Us to Own the Thing We Create’
Anna-Sigga Nicolazzi and Scott Weinberger ended their hit true-crime podcast “Anatomy of Murder” at the end of 2025 — and there was some bad blood. They severed ties with their previous partner Audiochuck (producer of “Crime Junkie” and other shows) and sued the company, alleging Audiochuck stiffed them out of millions of dollars. Now they’re […]
‘GTA 6’ Price Still Not Revealed, but Take-Two Chief Says Rockstar on Track to Begin Marketing This Summer
Rockstar Games’ “Grand Theft Auto 6” is still on track for its Nov. 19 release but does not yet have an announced price. And that reveal isn’t coming along with parent company Take-Two Interactive’s earnings results today. “No,” Take-Two Interactive CEO Zelnick told Variety, when asked during an interview Thursday if a “GTA 6” pricing […]
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
“Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.
E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.
Ally courts millennial, Gen Z customers with new brand platform
Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ brick-and-mortar model.
Google upgrades AI search ads: What marketers need to know
A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Athletic Brewing opens marketing tap to stand out in crowded summer
The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.
Manischewitz celebrates Jewish matchmaking with reality dating series
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
Sociable: Snapchat offers unified optimization approach to app marketers
The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.
How Litter-Robot’s first CMO uses marketing to drive cat ownership
Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot via @sejournal, @LisaRocksSEM
Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here's how to identify Google Ads budget misallocations most managers overlook. The post Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot appeared first on Search Engine Journal.
Can A 300,000-Influencer Network Built On AI-Generated Content Work? via @sejournal, @gregjarboe
Unilever's 300,000-creator network plus 71% of creators using AI tools equals a content machine at unprecedented scale. The real question: Will any of it work? The post Can A 300,000-Influencer Network Built On AI-Generated Content Work? appeared first on Search Engine Journal.
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies. The post More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both appeared first on Search Engine Journal.
Google’s llms.txt Guidance Depends On Which Product You Ask via @sejournal, @MattGSouthern
Google Search says llms.txt isn't needed for AI features, while Lighthouse now checks the file for agentic browsing readiness in an experimental audit. The post Google’s llms.txt Guidance Depends On Which Product You Ask appeared first on Search Engine Journal.
Mt. Stupid Has A Pricing Page via @sejournal, @pedrodias
GEO made calibration look like the deficiency. Here's the evidence, the incentives behind it, and what it costs when the gradient runs unchecked. The post Mt. Stupid Has A Pricing Page appeared first on Search Engine Journal.
Google Reveals First AI Mode Usage Numbers After One Year via @sejournal, @MattGSouthern
Google released first-party data on how people use AI Mode in the U.S. after one year. The post Google Reveals First AI Mode Usage Numbers After One Year appeared first on Search Engine Journal.
Google Introduces New Ad Formats In AI Mode via @sejournal, @brookeosmundson
Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences. The post Google Introduces New Ad Formats In AI Mode appeared first on Search Engine Journal.
WordPress 7.0 Launches With Native AI Integration via @sejournal, @martinibuster
WordPress 7.0 was expected to focus on real-time collaboration, but native AI integration may define the release and the platform's future. The post WordPress 7.0 Launches With Native AI Integration appeared first on Search Engine Journal.
Mueller Explains Why Google Uses Markdown On Dev Docs via @sejournal, @MattGSouthern
Google's John Mueller says markdown pages can help developer documentation, but most sites should focus on current SEO needs before agentic traffic. The post Mueller Explains Why Google Uses Markdown On Dev Docs appeared first on Search Engine Journal.
The New Rules of Search: Key AEO & Content Marketing Trends for 2026 via @sejournal, @hethr_campbell
Enhance your AEO strategy with insights on content that drives visibility in AI search engines. Discover top-performing tactics now. The post The New Rules of Search: Key AEO & Content Marketing Trends for 2026 appeared first on Search Engine Journal.