IAB Releases Measurement Services Addendum v1.0 for Public Comment

Public Comment Period Open Until October 22, 2026 New York – September 22, 2026 –  Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released the Measurement Services Addendum v1.0 for public comment, introducing a standardized contractual framework for companies that provide, purchase or use advertising measurement, verification, attribution, and … Continued The post IAB Releases Measurement Services Addendum v1.0 for Public Comment appeared first on IAB.

Last updated Sep 22, 2026 by ATDb automated enrichment