News
16,234 articles covering the AdTech ecosystem
How Does Ad Tech Look Like in a Swimsuit?
This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal... Sun and water, the ultimate summer combination. Water and swimsuits, the necessary combination. Easily [...] The post How Does Ad Tech Look Like in a Swimsuit? appeared first on ExchangeWire.com.
Six Sells Partners with Tickle to Help Brands Unlock the Power of Saveable Advertising
Six Sells, the leading executive visibility agency for people in media and advertising, has signed a partnership with Tickle Global, the pioneering saveable advertising technology business. The partnership will see Six Sells work with Tickle's senior leadership team to build executive [...] The post Six Sells Partners with Tickle to Help Brands Unlock the Power of Saveable Advertising appeared first on ExchangeWire.com.
CMO Moves—nearly half of June’s hires are first-timers
Companies continue to bet on rookie CMOs, while shunning internal candidates
How America’s Hottest Brands are winning with feedback, fandom and smart collaborations
Ad Age editors go behind the 2026 America's Hottest Brands list—what other brands can learn from our 20 winners.
How to own the conversation from question to answer
The Q&A economy is changing how consumers find and talk about brands online, so having a strategy to maintain presence, relevance and placement is key.
Hanes ties comfort to confidence in bold brand refresh from Special US
The new creative direction includes Nick Ball spots, out-of-home ads and a redesigned logo.
Career Journeys—CMO of a Martha Stewart-backed brand on finding the right job fit
Chase Harrow on his journey from creative writing to consulting and skincare marketing.
How ChatGPT advertising works now—and what marketers still need
Four agency leaders on what’s actually available on the platform, what they’re still waiting for and how it’s responding to early tests.
Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run […] The post Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display appeared first on AdExchanger.
BlueFolder Field Service Software Launches New AI-Powered Features to Transform How Teams Work
New AI capabilities instantly surface customer insights and transform technician notes into actionable summaries to help field service teams work faster, stay aligned, and deliver better service BlueFolder field service software recently announced the launch of two powerful new AI features: AI-Powered Customer Summaries and AI-Powered Field Notes Summarization. Together, these capabilities are designed to […]
Azumo Launches Valkyrie, an Open-Weight Coding Agent Built for Predictable AI Development Costs
Azumo opens early access to Valkyrie, a flat-rate, open-weight coding agent service, starting with a friends and family test period ahead of full public release Azumo, a nearshore software development company specializing in AI-powered applications, today announced the launch of Valkyrie, an open-weight coding agent service designed to give engineering teams a flat, predictable cost […]
SutiSoft Unveils Agentic AI to Redefine Enterprise Operations Through Conversational Intelligence
SutiSoft Inc., a leading provider of AI powered business automation solutions, announced the introduction of Agentic AI across its enterprise applications, enabling organizations to manage business processes through natural conversations instead of complex interfaces and manual workflows. “Agentic AI represents the next evolution of enterprise software,” said N.D. Reddy, Founder and CEO of SutiSoft. “Instead […]
Icepick Web Design & SEO Drives 1,490% Lead Increase for Austin Apartment Locator Through Local SEO
Fort Worth agency’s local SEO campaign generated a 575% traffic increase and nearly 16x more leads for One Place Locators in Austin’s rental market. One Place Locators, an Austin-based apartment locating service covering 13 Central Texas cities, recorded a 1,490% increase in leads and a 575% increase in organic website traffic following a local SEO […]
Precisely Expands SOC 2 Scope to Include Privacy Trust Services Criteria
Expanded scope strengthens independent validation of privacy controls, boosting customer confidence Precisely, the global leader in data integrity, announced the expansion of its SOC 2 audit scope. Now including the Privacy Trust Services Criteria, the expansion of the program reinforces the company’s commitment to strong governance over the collection, use, retention, disclosure, and protection of […]
MWD Web Design Announces $200 Off Summer Special for New Website Designs and Website Redesigns
Florida web design company launches limited-time promotion to help businesses improve their websites and strengthen their online presence. MWD Web Design, Inc., a Florida web design and digital marketing company with more than 20 years of experience, has announced a limited-time summer special offering $200 off qualifying new website design and website redesign projects. The […]
WEKA Debuts NeuralMesh 6 to Power Enterprise and Agentic AI Workloads at Production Scale
The most significant software release in the company’s history extends what’s possible for agentic AI and other accelerated compute workloads. NeuralMesh 6 redefines inference economics with native multi-tenancy, a unified file-and-object protocol stack built on NVMe, intelligent data mobility with replication and remote caching support, always-on data reduction with performance guarantees, Kubernetes-native operations, and unified observability. […]
CoSchedule Introduces Enhanced Social Inbox to Help Marketing Teams Manage Every Conversation
New features include Saved Replies, Assigned Replies, and Internal Discussions, built to help teams respond faster and stay aligned on every social network. CoSchedule announced upgrades to its Social Inbox, the tool marketers use to manage mentions, direct message, and comment across social networks from one place. The updates, rolled out over the summer of 2026, […]
Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link
Bringing direct mail’s transactional data online can help advertisers in the outcomes-oriented paradigm Dataline, a leading provider of quality marketing information, today announced the publication of a new Advertising Week column by CEO Paul Sobel, titled “Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link.” The column discusses how, despite an […]
Teradata Joins the Agentic AI Foundation to Advance Open Standards for Enterprise Agentic AI
Membership reinforces Teradata’s commitment to giving customers the flexibility, interoperability, and neutrally governed infrastructure needed to move agentic AI from pilot to production Teradata announced it has joined the Agentic AI Foundation (AAIF), hosted under the Linux Foundation, as a Silver Member. The membership reflects Teradata’s longstanding commitment to open ecosystems and decades of deep engagement […]
Digest: Judge halts Paramount-Warner Bros Deal; Google Integrates Local Services Ads
In today’s Digest, we cover a judge halting the Paramount-Warner Bros. deal amid an antitrust challenge, Google integrating Local Services Ads into Search, and AliExpress vowing to appeal a €550m EU fine. The post Digest: Judge halts Paramount-Warner Bros Deal; Google Integrates Local Services Ads appeared first on ExchangeWire.com.
Disney And Ketchup, Together At Last; The True Cost Of Better Ads
The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters […] The post Disney And Ketchup, Together At Last; The True Cost Of Better Ads appeared first on AdExchanger.
AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show
Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show appeared first on AdExchanger.
TikTok’s return to U.S. government devices represents easing tensions
A memo issued by the U.S. Department of Justice has ushered in a new era of relations between TikTok and authorities in D.C. In the memo, the DOJ stipulated that the U.S.-controlled version of TikTok -- dubbed TikTok USDS Joint Venture -- can be installed on government devices. The No TikTok on Government Devices Act previously prohibited TikTok use on federal and state property. "The version of TikTok operated by the TikTok U.S. Data Security Joint Venture does not fall within this prohibition," reads the DOJ memo, "because the Joint Venture functions independently of ByteDance, is majority-owned by American investors, and has revised the content recommendation algorithm and cybersecurity program originally developed by ByteDance to insulate federal government information against the concerning security features that initially motivated the prohibition." Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/19/2026
This week might mark the end of CazéTV's run atop the Global Top 50, but if we are getting a new #1 next week, we should take a minute to celebrate the World Cup's Brazilian sensation. An official broadcast deal with FIFA helped CazéTV collect 1.1 billion views during the week that ended with the World Cup final. At the conclusion of the tournament, CazéTV's lifetime YouTube viewership surpassed 12 billion views. The creator born Casemiro Miguel was one of the World Cup's big winners, but he wasn't the only champion to take up residence on YouTube. Visit Tubefilter for more great stories.