News
19,924 articles covering the AdTech ecosystem
FAO Schwarz opens Amazon storefront
The toy retailer is expanding its online presence via the e-commerce giant and will feature an Amazon pop-up shop at its flagship store in Rockefeller Center.
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
Amazon asks Meta to remove it from the Muse AI agent experience
The e-commerce giant — which is no stranger to the opt-out approach of agentic purchases — said it was not given advance notice Muse would access its shop.
On looks to nearly double sales by 2029 despite ‘far more challenging’ market
A recent entry into soccer will help propel the brand through high-teens growth over the next three years, according to executives. Analysts aren’t so sure.
Pinterest Continues Performance Push With Launch of New Ad Tools
One offering, Visual Search Ads, aims to help brands tap into key decision moments.
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects. The post Customer Lifecycle Goals: The Good, The Bad, The Ugly appeared first on Search Engine Journal.
Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and Netflix’s Short-Form Push
In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week BBC is Read More
Thrad Expands Into New San Francisco Headquarters
Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...] The post Thrad Expands Into New San Francisco Headquarters appeared first on ExchangeWire.com.
Dropbox follows director Mohammad Gorjestani’s long journey back to Iran
The Even/Odd founder returned to his birth country after 36 years to make the documentary “From the Mat.”
Stiller’s Soda arrives at Katz’s Deli with comical Ben Stiller ‘Cats’ spoof
New York Nico’s comic social video casts Stiller as Munkustrap to mark his soda brand’s arrival at the famed deli.
TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence
US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
MasOrange now Orange España
Following the integration of MasOrange into the Orange Group, the company has now adopted the new corporate brand Orange España. The company says the new brand simplifies its corporate identity and reinforces the visibility of its main brand, and strengthens its ability to continue driving the digital transformation of the country thanks to its commitment […]
ITV: Big Brother streaming up 32%
Big Brother returned to screens on September 13th on ITV2 and ITVX, and an eventful first week in the iconic reality series has kept viewers tuning in. From September 13th to 18th, ITV reports that the series was streamed 4.9 million times, up 32 per cent from 3.7 million over the same period in 2025. […]
US Joint Industry Committee recertifies Comscore, iSpot, VideoAmp
The U.S. Joint Industry Committee (JIC) has announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of the JIC’s most comprehensive currency evaluation to date. All three providers met the JIC’s baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The […]
Smartly’s Desmond: Agencies Must Lead Another Talent Transformation for the AI Era
A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave has demanded a relearning of the craft. Despite these shifts, the core mission of advertising and marketing has remained constant, […]
Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid
A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.
⚒️ The AIP Prototypes Are In.
Plus, how can affiliate teams win at AI visibility?
AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season
AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]
Rocket Software Named as a Major Player in IDC MarketScape® for Intelligent Content Services
Rocket Software, a global technology leader in modernization software, today announced it has been named a Major Player in the IDC MarketScape: Worldwide Intelligent Content Services 2026 Vendor Assessment (doc #US54137426, September 2026). We believe this recognition highlights Rocket Software’s approach to helping enterprises modernize how they manage, govern and access critical content across mainframe, […]
Simpli.fi Scales Localized Advertising for Multi-Location Brands with New Simpli.Hub Portal
On-demand advertising portal empowers local operators to launch pre-approved, high-performing campaigns while preserving corporate brand integrity Simpli.fi, the real-world media platform built for the age of immediacy, has launched Simpli.Hub, an on-demand self-serve advertising portal that balances corporate brand control with local execution, allowing multi-location brands, franchise networks, co-ops, and distributed agencies to create consistent […]
Omilia Appoints William Hardy as Group Chief Financial Officer
Omilia, a global leader in Self-Learning Agentic CX, today announced the promotion of William Hardy, currently Chief of Staff, to Group Chief Financial Officer (CFO), effective immediately. William will lead Omilia’s global finance organization, with a mandate to drive continued expansion, capital-efficient growth, and the build-out of an AI-first finance function equipped to scale alongside […]
Kantata Unveils Agent Studio: AI Agents That Go Beyond Automation to Compound Professional Services Expertise
Conversational capability within Kantata Expertise Engine™ lets professional services firms describe their delivery standards in plain language and get a custom agent that runs them every time Kantata, a leading provider of Professional Services Automation (PSA) solutions, introduced Agent Studio, a fundamentally different approach to building custom AI agents that enables professional services firms to […]
Smartly Collaborates with LinkedIn to Bring Intelligent Creative and Video at Scale to B2B Marketers
LinkedIn’s professional audience insights combined with Smartly’s AI-powered creative and performance intelligence give marketers the speed and intelligence to deliver more relevant creative across every stage of the B2B buying journey. Smartly, the AI-powered advertising technology company transforming ad experiences for brands and their consumers, announced a new integration bringing LinkedIn Ads into its unified […]