News
19,914 articles covering the AdTech ecosystem
Converse Pulls Sneaker Ad After KKK Controversy
Converse has declined to answer questions seeking additional information, including which agency created the ad, or who signed off on the imagery.
B2B Marketers Discover Buyers Are Human, Create A Framework
A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.
Foster Files Motion Opposing WPP Dismissal Request
Foster argues that his lawsuit should move forward because he has provided enough facts to support his claims that WPP and its media division retaliated against him after he reported what he believed were unlawful business practices-primarily misappropriating client media rebates and repackaging them for sale by its own principal trading unit.
Paramount Settles: Can It Operate With Many Long-Term Restraints?
Can the company hold on with these restrictions for five years? And what happens after that?
R/GA Names Thoma CBO To Scale AI Capabilities
She will advise C-suite leaders on how best to adopt new technology.
Tech Lab Proposes RFP-To-Buy Process For Agentic Ads, Seeks Comment
"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals in media buying. It will be open for public comments until Oct. 22.
McDonald’s tests placing ads for other brands on its menu screens
The ads display after customers place their orders, taking advantage of the seconds or minutes while they wait for their burgers and fries.
Myron Nilsson
Ammunition, a global, full-service agency helping ambitious B2B brands grow across every audience that matters, has named Myron Nilsson Chief Creative Officer.
Week of Sept 7 Evening News Ratings: CBS Grows in the Demo
WNT regained its No. 1 status in the Adults 25-54 demo.
The Mediterranean Way, at Scale: Cava’s Growth Story
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.
How marketers protect their data strategy during renewed M&A activity
A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations of capabilities and commercial incentives. For marketers, the announcements are another reminder that even deeply embedded partnerships can take on […]
PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — […]
In the zero-click era, visibility alone is no longer enough for brands
Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword rankings and website traffic is no longer sufficient on its own for brands to thrive. As search behavior changes, brands […]
TNT Sports readies for 2026-27 Gallagher PREM Rugby season
TNT Sports is gearing up once again the for the English domestic rugby 2026-27 season. For the next nine months, TNT Sports will deliver all 93 Gallagher PREM matches – 13 PREM Rugby Cup games and at least 21 Premiership Women’s Rugby fixtures – with every production featuring TNT Sports’ expert editorial, in-house production teams […]
FAO Schwarz opens Amazon storefront
The toy retailer is expanding its online presence via the e-commerce giant and will feature an Amazon pop-up shop at its flagship store in Rockefeller Center.
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
Amazon asks Meta to remove it from the Muse AI agent experience
The e-commerce giant — which is no stranger to the opt-out approach of agentic purchases — said it was not given advance notice Muse would access its shop.
On looks to nearly double sales by 2029 despite ‘far more challenging’ market
A recent entry into soccer will help propel the brand through high-teens growth over the next three years, according to executives. Analysts aren’t so sure.
Pinterest Continues Performance Push With Launch of New Ad Tools
One offering, Visual Search Ads, aims to help brands tap into key decision moments.
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects. The post Customer Lifecycle Goals: The Good, The Bad, The Ugly appeared first on Search Engine Journal.
Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and Netflix’s Short-Form Push
In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week BBC is Read More
Thrad Expands Into New San Francisco Headquarters
Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...] The post Thrad Expands Into New San Francisco Headquarters appeared first on ExchangeWire.com.
Dropbox follows director Mohammad Gorjestani’s long journey back to Iran
The Even/Odd founder returned to his birth country after 36 years to make the documentary “From the Mat.”