News

‘EA Sports FC’ Sets World Cup Recordbreaker Kylian Mbappé as New Cover Athlete (Gaming News Roundup)

“EA Sports FC” has set World Cup recordbreaker Kylian Mbappé as its cover athlete for the “FC 27” Ultimate Edition, as well as the mobile version of the game created by Electronic Arts. Mbappé last appeared in the franchise four years ago. Since then, the world renowned French soccer player moved to Real Madrid in […]

Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth via @sejournal, @billhunt

AI doesn't reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence. The post Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth appeared first on Search Engine Journal.

Puma - Puma Suede ’94 - 2m

Building breakthrough YouTube creator campaigns: A playbook for success

Creator marketing has become a core strategy, and in this new era advertisers need proven, repeatable ways to deliver results across every outcome.

Your newest competitors aren’t other brands

AI forms buyers' opinions before they visit your website. Learn how to build authority across AI and the sources they trust. The post Your newest competitors aren’t other brands appeared first on MarTech.

Upland Software Appoints Jennifer Simon as Chief Financial Officer

Veteran finance executive with two decades of software and private equity-backed leadership experience to join Upland effective August 17 Upland Software, Inc. (the “Company” or “Upland”), a provider of enterprise intelligence that turns knowledge, content, and data into actionable AI-powered outcomes, announced the appointment of Jennifer Simon, CPA, as Chief Financial Officer, effective August 17, […]

Mid Atlantic Federal Credit Union Selects Identifi to Drive Digital Transformation with AI-Powered Document Management

Identifi, a leading provider of enterprise content management (ECM), intelligent workflow automation, and AI-powered document solutions for financial institutions, announced that Mid Atlantic Federal Credit Union has selected Identifi as its enterprise document management and workflow platform. Expanding Identifi’s Corelation Keystone Community The selection reinforces Identifi’s continued momentum in the credit union industry and further […]

Box Unveils New Controls to Secure AI Agents Operating Across Enterprise Content

New capabilities build on Box’s security and governance framework, to help enterprises confidently deploy Box-native and third-party AI agents across their content Box, Inc., the leading Intelligent Content Management (ICM) platform, announced new security capabilities designed to give organizations greater control over AI agents working with enterprise content. With new agent guardrails, third-party agent activity […]

ChatFeatured Raises US$2 Million to Build an Autonomous AI Search Agent for Marketing Teams

Oversubscribed pre-seed round led by Storytime Capital, with participation from Garage Capital and BY Venture Partners, will support team growth, go-to-market expansion and product development ChatFeatured, the AI search optimization platform that helps marketing teams turn visibility data into published content and measurable results, announced an oversubscribed USD $2 million pre-seed round. The round was […]

Redington Limited and AutomationEdge Announce Strategic Partnership to Accelerate Enterprise Automation and Agentic AI Adoption

Redington, a leading technology aggregator and innovation catalyst, and AutomationEdge, a leading Agentic Process Automation platform for global enterprises, have announced a strategic partnership to accelerate the adoption of enterprise automation and Agentic AI. The collaboration brings together Redington’s extensive distribution ecosystem and partner network with AutomationEdge’s enterprise-grade Agentic Process Automation platform to enable faster, […]

GeeLark Unveils Unified Browser and Cloud Phone Infrastructure for the Mobile-First Future of Social Media

GeeLark, a provider of cloud phone infrastructure and anti-detect browser technology, today announced the expansion of its unified Browser + Cloud Phone platform, designed to help businesses adapt to the growing shift toward mobile-first social media operations. By combining fingerprint browsers with native Android cloud phones in a single cloud workspace, GeeLark enables marketing teams […]

Kim.cc Launches Sentinel Beta, Combining AI Insights with Human Oversight for E-Commerce Support

The launch is paired with Kim’s latest webinar to provide support and education to the industry Kim.cc, an AI-native customer support company serving over 200 e-commerce brands globally, today announced the beta launch of Sentinel, its new customer support offering that combines AI insights with experienced human oversight. Sentinel is designed to address a persistent challenge […]

Third Wave Digital Launches New Content Management System Mobi CMS, Redefining How Teams Manage and Deliver Web Content

Mobi CMS, a newly launched web Content Management System, is setting a new standard for how organizations create, manage, and deliver engaging web content. Mobi CMS, a newly launched web Content Management System (CMS), is setting a new standard for how organizations create, manage, and deliver engaging web content. Designed with flexibility, performance, and usability […]

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.

Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc

Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation. The post Designing A Measurement Framework Before You Touch GA4 appeared first on Search Engine Journal.

GenAI is Reshaping Agency Relationships Finds UK Advertiser Survey

Generative AI is beginning to have a "significant impact" for advertisers, according to a new study from UK trade body ISBA, with almost all (99 percent) of the UK advertisers surveyed saying they have started their GenAI journey. The organisation surveyed 200 respondents from brands, predominantly in marketing, media and procurement roles. The results found Read More

American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z

For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.

Your DAM solved the library problem. The activation problem is next. by ImageKit

Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do. The post Your DAM solved the library problem. The activation problem is next. appeared first on MarTech.

Is your website invisible to AI search?

Many brand websites that look fine to people appear as empty to AI crawlers. Here's what to do about it. The post Is your website invisible to AI search? appeared first on MarTech.

The missing layer behind customer data ROI

Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise. The post The missing layer behind customer data ROI appeared first on MarTech.

Sonilo and fal Launch Sound Effects 1.0 for Realistic Sound Effects from Video and Text

Exclusive API co-launch brings Video-to-Sound Effects and Text-to-Sound Effects generation to developers through fal Sonilo, a generative audio company building video-native sound and music models, and fal, the generative media platform for developers and enterprises, announced the launch of Sonilo Sound Effects 1.0, a new model that generates highly realistic sound effects from video or text. […]

Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster

Anthropic's Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too. The post Anthropic’s Claude Can Now Watch A Video And Learn Your Job appeared first on Search Engine Journal.

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via @sejournal, @AdamHeitzman

AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers. The post AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited appeared first on Search Engine Journal.

Ace of Hearts wins Lebara's creative account

Winning agency beat one other shop in final round.