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M.T. Fletcher has a few thoughts about the future of the holdco business model.

Restaurants, like advertising agencies, run on momentum.

Ad Age returns to Cannes Lions in 2026 with The List Lounge, CMO roundtable, community meetups and the annual Lawn Party, creating space to connect and exchange ideas.

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.

Within the booming creator economy, creator-led businesses possess a lot of untapped potential, so The Drive Agency is turning its clients into founders. The year-old talent management firm led by CEO Patrick Zielinski and Chief Talent Officer Leila Marsh is building what Zielinski and Marsh describe as "diversified, creator-led companies" in categories like AI, data science, beauty, and parenting. In a statement, Marsh -- who spent seven years as the Founder and CEO of PRIZMA MGMT -- dubbed The Drive Agency "the antidote to the short-term mindset that often plagues this industry." To help the creators on her client roster develop sustainable, long-term revenue streams, Marsh teamed up with Zielinski, an early Cameo hire who went on to hold a creator-facing role at LinkedIn. Visit Tubefilter for more great stories.

Leading Asian retailer aims to strengthen its merchandise planning foundation with unified, data-driven retail intelligence DFI Retail, a leading Asian retailer has launched a pilot with SymphonyAI, a global leader in Vertical AI platforms, to evaluate advanced retail intelligence capabilities designed to enhance enterprise merchandise planning. The initiative reflects DFI’s disciplined, customer-first approach to assessing how next-generation retail […]

Received the highest Strategy score among all evaluated vendors and the highest possible scores in 11 criteria, including AI Approach, Vision, and Innovation Zeta Global , the AI Marketing Cloud, announced that the Zeta Marketing Platform has been recognized as a leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. The platform, which […]

Elastic Workflows brings native automation directly into Elastic Security with no separate SOAR tool required Elastic , the Search AI Company, announced that Elastic Workflows, a native automation capability with direct access to alerts, cases, and investigation data, is now built directly into Elastic Security. By bringing native automation to the agentic security operations platform […]

For decades, the internet browser has been treated as a neutral window to the web, largely unchanged while everything inside it evolved. But new data suggests that assumption no longer holds. According to findings from Shift browser’s State of Browsing Report: Browser Usage Spotlight, the modern browser has become the primary environment where work, personal […]

Join our on-demand webinar to understand the intersection of AI and SEO. Learn how to leverage AI for improved search results. The post SEO 2.0: How Content Marketing Drives Visibility in AI Search appeared first on Search Engine Journal.

Appointment is Feral's first major hire.

Bing's AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site. The post Bing AI Dashboard Maps Grounding Queries To Cited Pages appeared first on Search Engine Journal.

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […] The post AI Media Is Already Here. Here’s What Marketers Need to Know appeared first on AdExchanger.

Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […] The post Why Ad-Blocking Browser Brave Introduced Its Own Ads appeared first on AdExchanger.

An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows

Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy.

YouTube's Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline.

The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.

Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.

In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.

Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The DOJ landed guilty verdicts, although the remedies were considered clement in the Search decision, and experts who tracked the publisher […] The post Google’s Antitrust Teflon; Apple Goes For Map Ads appeared first on AdExchanger.

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales at TelevisaUnivision. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Bertodatti said the Hispanic audience may [...]

The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing – could they actually be hurting advertisers’ bottom lines? As marketers layer more bells and whistles onto their CTV campaigns – think audience targeting, [...]

“See You in Hell,” a new, independently-produced podcast satirizing Hollywood, has just dropped its third episode, and it’s all about Hollywood’s increasingly uncomfortable relationship with AI. Per a press release, “See You in Hell” is about “married showrunners Dan and Gayle Bellingham are the creators of ‘West Palm Beach,’ the biggest, buzziest hit show in […]