News

Published benchmark research from generative AI coding pioneer quantifies compelling advantages of new solution’s end-to-end process automation over stand-alone coding agents Diffblue announced the general availability of the Diffblue Testing Agent, an autonomous regression test generator that works with an enterprise’s existing AI coding platform — GitHub Copilot, Claude Code, and others — to generate […]

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth Zeta Global, the AI Marketing Cloud, announced the general availability of Athena by Zeta™, its superintelligent agent designed for enterprise marketing teams. Athena converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, […]

New Platform Marks LA Times Studios’ Move into Social Commerce  Built Through Amaze’s Operating Studio Model, the Platform Will Combine the LA Times Studios Brand Power with Amaze’s End-to-End Commerce Infrastructure Amaze Holdings, Inc. (“Amaze”), a global leader in creator-powered commerce, announced a strategic collaboration with LA Times Studios, LLC, a Los Angeles Times Media Group […]

Infobip’s platform and T-Mobile’s network APIs aim to strengthen security and mitigate fraudulent mobile activity. Global AI-first cloud communications platform Infobip is extending security measures for enterprise customers as a go-to-market partner. Now, T-Mobile’s network APIs works seamlessly with Infobip’s platform to enhance user verification with the goal of reducing fraudulent activity. Consumer trust in mobile […]

RAVATAR has integrated Gemini Native Audio into its Genesis AI Avatar Studio, enabling its real-time AI avatars to deliver more natural, expressive, and emotionally aware voice interactions. This update allows enterprises to deploy lifelike digital humans across web, mobile, and holographic environments with improved conversational flow and responsiveness. RAVATAR announced today a new integration of Gemini […]

Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts. The post How To Determine What Paid Media Channels Are Right for You appeared first on Search Engine Journal.

Maloney joined WPP Media in 2008.

Deakin worked at Wolff Olins for three years.

Creativebrief handled the process.

Women in advertising need community which is why Lollipop Mentoring is now open to a wider group.

AiPPT.com announced an update to its built-in AI image generator with the addition of the advanced model Nano Banana 2. The update gives users more ways to create visuals that fit their slides while keeping the design process inside the presentation editor. AiPPT.com works as a modern AI presentation maker that combines writing, layout creation, and media generation […]

Prisma SASE enhancements secure AI-driven work across the entire modern enterprise  Palo Alto Networks, the global cybersecurity leader, unveiled a major evolution of Prisma Browser, introducing the industry’s most secure browser built for the Agentic AI era. As employees shift from merely using AI as a tool to now utilizing autonomous agents that act on […]

Proven ROI launches Proven Cite to help businesses get cited in AI search results. Proven Cite, a groundbreaking platform from Proven ROI, has officially launched, introducing a new category of software designed to help businesses understand, measure, and improve how artificial intelligence systems evaluate and cite their content. Search has changed. If AI does not […]

Kelly Estrella Promoted to Chief Operating Officer as Clint Kendall Transitions to Allied’s Board of Directors Allied Global Marketing (Allied) announced that Adam Cunningham, previously Chief Strategy Officer, has been appointed Global Chief Executive Officer. Kelly Estrella, previously Chief of Marketing Operations, has been promoted to Chief Operating Officer. The appointments position Allied for its […]

New Framework Boosts Reliability, Cost Efficiency, and Scalability for Enterprise AI As an AI-native Agentic AI-as-a-Service (AaaS) company, Appier announced its latest research paper, On Calibration of Large Language Models: From Response to Capability, as part of its ongoing investment in advanced AI innovation. The study introduces Capability Calibration[1]—a new framework designed to address the […]

New agentic AI capabilities designed for business data accelerate enterprise innovation and help defend enterprises from AI-era threats  Available on all platforms from multicloud to on-premises Oracle announced new agentic AI innovations for Oracle AI Database that will help customers rapidly build, deploy, and scale secure agentic AI applications that are suitable for full-scale production workloads. […]

Latest additions to AI Agent Studio for Fusion Applications help organizations scale adoption of outcome-driven AI and measure value Oracle announced the latest updates to Oracle AI Agent Studio for Fusion Applications, a complete development platform for building, connecting, and running AI automation and agentic applications. The latest updates to Oracle AI Agent Studio include a […]

The reports will be accompanied by a series of features and analysis of agency billings, diversity and more.

Our new columnist, Chloe Singleton, group media and social director at eightandfour, looks at why people are increasingly gravitating toward social media spaces where connection feels more intentional... The post The Psychology of Connectivity appeared first on ExchangeWire.com.

In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe. The post Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules appeared first on ExchangeWire.com.

Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...] The post Álvaro Mayol Appointed CEO of Taptap Digital appeared first on ExchangeWire.com.

Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...] The post Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership appeared first on ExchangeWire.com.

Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared first on ExchangeWire.com.

As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into the broader agency landscape.