News

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […] The post Sussing Out ‘Performance TV’ appeared first on AdExchanger.

JJ Fleeman, who has helmed the grocery company’s stateside operations since 2023, will step down in June.

Grocery Outlet, Sprouts Farmers Market and Aldi are pushing ahead with adding stores at a rapid clip around the U.S. amid warning signs from consumers.

CenterPoint Group Acquires Prokuria to Bring AI-Powered Solutions to Group Purchasing CenterPoint Group, a global leader in group purchasing and strategic procurement solutions, announced the acquisition of Prokuria, an innovative artificial intelligence (AI)-driven procurement technology company. This strategic acquisition marks a major step in CenterPoint’s mission to embed AI across its group purchasing programs and […]

The integration enables healthcare marketers to improve ROAS, optimize campaigns, and enhance automated bidding with compliant, high-fidelity data. Marchex® , which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, announced the launch of a new integration with Freshpaint, a platform built for healthcare marketers to […]

Enhanced AI-powered engagement, translation and analytics capabilities from ON24 help organizations transform single events into scalable, multilingual campaigns ON24, a leading customer engagement platform for B2B sales and marketing, announced expanded platform capabilities designed to help organizations transform single digital events into scalable global campaigns. By combining digital engagement, AI-powered translation, content activation, and advanced […]

New product enables unlimited and unified data, petabyte-scale threat detection and investigations at up to 80% lower TCO Databricks, the Data and AI company, announced Lakewatch, a new open, agentic SIEM (Security Information and Event Management) designed to help organizations defend against increasingly sophisticated agent attackers. Lakewatch unifies security, IT, and business data into a […]

Programmatic digital out-of-home is entering a new phase of maturity in the U.S., shifting from an emerging test channel into a core component of digital media strategy. New research from VIOOH suggests that marketers are not only increasing investment sharply, but also rethinking how DOOH fits within broader programmatic and performance-driven planning. The headline number […] Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets first appeared on Street Fight.

“Hello Kitty Island Adventure” has set the launch date and revealed a first look at its next paid downloadable content (DLC) update, “City Town.” Debuting April 16 from Sanrio and developer Sunblink, “City Town” is described as “a rainbow metropolis” filled with mystery. The “Hello Kitty” life sim game’s new update will introduce another classic […]

The post The Agency Playbook for Surviving the Agentic AI Era appeared first on Search Engine Journal.

Research finds that persona prompts "reliably damage" factual accuracy in certain kinds of tasks but work well in others. The post Research: “You Are An Expert” Prompts Can Damage Factual Accuracy appeared first on Search Engine Journal.

New ChatGPT citation data shows a small group of domains owns most visibility, while broad, cluster-based pages outperform single-intent content. The post The Science Of How AI Picks Its Sources appeared first on Search Engine Journal.

It includes five tools to help fans eat the chocolate.

In this week's Week in Charts, Publicis generates $10 billion in new client billings, sport gains share of content spend, and Viaplay stock pops on reports of going private. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Read More

Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...] The post Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands appeared first on ExchangeWire.com.

Creative Artists Agency and director Anderson Wright anchor an inclusive vision of America with 1984 track.

In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in what’s called a superbloom. Those […]

TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.

TRESemmé recently announced its status as the "signature hair brand" of Devil Wears Prada 2. This word choice matters.

Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility. The post Why CMOs struggle and how aligning with CFOs changes everything appeared first on MarTech.

Most brands optimize conversion while neglecting demand. Here’s what happens when the pipeline runs dry and how to fix it. The post Why performance marketing stops working appeared first on MarTech.

New pre-review capability, RegEd PreCheck powered by Eddie AI, helps broker-dealers identify compliance risk and improve content quality before formal compliance review begins. RegEd, the leading provider of compliance solutions for financial services firms, announced the launch of AI Compliance PreCheckSM for Broker-Dealers, a new capability within its AI-Powered Advertising Review solution. By embedding AI-driven compliance […]