News
16,233 articles covering the AdTech ecosystem
Apple brings melodrama to new iPhone microdrama inspired by telenovelas
The mobile-first “Shot on iPhone” series for the Mexican market uses the device’s camera for dramatic reveals and lingering close-ups.
Watch the newest commercials from T-Mobile, Go-Gurt, Dunkin’ and more
T-Mobile lists a couple of the “250 reasons to choose T-Mobile” in a nod to America250.
Kraig Hansen
Hart has appointed Kraig Hansen as vice president of social media.
Why Curie Redesigned Its Brand After Breaking Into Walmart
The deodorant brand's new look is heavily influenced by how people shop in stores.
Redscout Appoints New CEO To Usher In the Next 25 Years
Michael Keany joins the Stagwell design firm with a plan to expand in B2B
FIFA’s Record World Cup Sets the Bar for Brazil and 2030
FIFA chief business officer Romy Gai spoke with ADWEEK about how FIFA plans to build on this year’s momentum heading into Brazil and 2030.
We Want Your TV Ad to Ring Up at the Checkout: Christine Foster of Kroger Precision Marketing
CANNES, France – For years, marketers have treated brand building and sales activation like divorced parents awkwardly sharing custody of the media budget. Christine Foster, group vice president of Kroger Precision Marketing, says it’s time for family counseling. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Foster argued that […]
Horizon Media’s Katie Comerford: Organizational Change Is the Main Barrier to AI Adoption
CANNES, France — Agencies and brands have access to sophisticated AI tools, but getting employees to incorporate them into daily workflows presents a harder challenge than any technology deployment — one that requires hands-on demonstration rather than simply granting access. “There’s a hunger for discoverability. There’s a lot of curiosity. We’ve given our teams access […]
‘People are hanging by a thread’: agency churn rises as job cuts take hold
A combination of swingeing job cuts at holding companies, restructures in all quarters and talent shortages is driving up the rate of staff turnover in adland.
Adidas appoints Publicis to handle media duties in China
Incumbent in China was EssenceMediacom.
The Cowgirls appoints partner and managing director
Founders acknowledge that Matt Brown is, “yes, a man".
Dr Martens extends global relationship with Arena Media UK
Arena Media already manages the brand’s media strategy.
Former WPP finance chief Paul Richardson dies
Tributes for “calm and good-natured” lieutenant during "go-go years" under Sir Martin Sorrell.
Goodwood is more memorable than most of the brands paying to be there
The Goodwood Festival of Speed has become automotive’s answer to Glastonbury. But when the property owns the spectacle, are brands investing millions simply to become part of the scenery?
BBH claims top spot in H1 2026 global creative rankings
Volkswagen, Mondelez, Unilever and Henkel appoint global agencies.
I Made This: Shoot-ball, a high-quality, unbranded football for shoots
When Will Brookwell, creative director at Run Deep, realised that branded footballs were off limits during shoots and a £5 ball from Amazon wasn't going to cut it, he set out to create his own high-quality, unbranded ball.
Andy Burnham is 'proactive' towards online safety, Ian Russell says
Chair of the Molly Rose Foundation met Burnham before his rise to prime minister.
EBay 'demystifies' car maintenance with Silverstone pop-up
Amplify created the experience.
Progress is always better than paralysis – adland must not give in to greenhushing
Co-chair of judges for the Campaign Ad Net Zero Awards explains why brands and advertising companies should enter awards.
M&C Saatchi ANZ splits from London parent via management buyout
Investment firm Parc is supporting the transaction, with completion expected on 1 October.
Movers & Shakers: WPP, Publicis, Omnicom, Entain, Reach, Havas Media Network and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Taco Bell offers $1 lettuce-free enchirito to win back customers post-parasite
Regaining customers’ trust is key for Taco Bell after it was linked to the cyclosporiasis outbreak.
Pardon the Disruption: What’s missing from grocers’ value playbook?
Consumers are cutting back on the amount of groceries they buy, and there’s no relief in sight. Here are a few thoughts on what else retailers can do to stem the tide.
Giant promotes e-commerce head to VP of marketing
The Ahold Delhaize USA banner promoted Gregg Dorazio to the role, highlighting the grocery company’s ongoing efforts to capitalize on its digital operations.