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16,233 articles covering the AdTech ecosystem
How Raindrop unlocked new business by rewiring what an agency can deliver
Raindrop is Ad Age’s 2026 Small Agency of the Year, West, Silver.
Kin gave faces to knowledge in human-focused Wikipedia campaign
Kin’s work for Wikipedia won Campaign of the Year: Digital, Silver at the 2026 Ad Age Small Agency Awards.
Paper Crane Factory is betting on startups through a venture capital agency approach
Paper Crane Factory has won Small Agency of the Year, Northwest, Silver at the 2026 Ad Age Small Agency Awards.
Vanessa Watts’ media prowess helped highlight Northwestern among doctors
Watts is Ad Age’s Media Planner of the Year, 2026
Jen Taylor defines leadership and loyalty at Lerma/
The agency principal’s long ties to The Home Depot led to a major account win this year.
Quality Meats stays dumb with smart, breakthrough creative
Solid pitch results and strong work for GoDaddy, Manscaped and Mr. Submarine mark the indie agency’s year.
FerebeeLane helps luxury brands stand out by emphasizing experience over everything
FerebeeLane won Small Agency of the Year, Southeast, Gold at the 2026 Ad Age Small Agency Awards.
Powers of Reasoning’s edge is transparency—how this media agency is giving back control and savings to clients
Powers of Reasoning is led by a team of former holding company executives.
Good Sports Creative went from a cold pitch to $1.5 million in revenue
The new agency wants to get brands into the sports conversation without the time and effort needed to work through big agency layers.
Honeymoon turns a fleeting feeling into a steady business
Honeymoon won PR Agency of the Year, Gold at the 2026 Ad Age Small Agency Awards.
Hard Work Club is changing consumer behavior
Through campaigns with the likes of DoorDash Canada and Felix Health, the agency is encouraging new perspectives.
Another Thing’s industry shake-up model wins over clients
Another Thing launched last summer and hit nearly $4 million in revenue by the end of the year.
Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic
For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […] The post Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic appeared first on AdExchanger.
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.
As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up?
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? appeared first on AdExchanger.
Google Ups Capex Guidance to At Least $180B as AI Spending Balloons
Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.
At The Daily Upside, a Founder Steps Back As Growth Accelerates
The newsletter outlet, projecting 60% revenue growth, is debuting a slate of executive hires and editorial products as it grows beyond its startup roots.
Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust […] The post Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads? appeared first on AdExchanger.
YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2
Video giant YouTube, one of the world’s biggest entertainment businesses, continues to turn in double-digit increases in ad revenue. YouTube posted ad sales of $11.06 billion for the second quarter of 2026, up 12.6% year over year. The results exceeded Wall Street analysts expectations for ad revenue of $10.8 billion, per StreetAccount. That doesn’t include […]
Why AI Content Stopped Working & What To Do About It [Watch Now] via @sejournal, @hethr_campbell
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand. The post Why AI Content Stopped Working & What To Do About It [Watch Now] appeared first on Search Engine Journal.