News
19,878 articles covering the AdTech ecosystem
Memories.ai Launches LUCI Desktop, a Local Context Layer for AI Agents
Memories.ai launches LUCI Desktop, a lab product co-developed with leading chip companies, that offers local computer history for your AI agent. Memories.ai today announced the launch of LUCI Desktop, an application that records a person’s screen and converts it into context that an AI agent can use, with all processing handled on the device. LUCI […]
Suplari Launches Canvas: The AI-First Procurement Dashboard Generator
Agent-built views on unified spend, supplier and contract data let procurement teams build and change their own dashboards without a specialist or IT ticket. Suplari today announced Suplari Canvas, an agent-built shared visualization surface in the Suplari Procurement Intelligence Platform. Suplari Canvas turns a conversation into a connected operational surface, agent-built visualizations that filter and […]
ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows via @sejournal, @MattGSouthern
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.
Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue
Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...] The post Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue appeared first on ExchangeWire.com.
Azerion Unifies Publisher Supply Business Under Improve Digital
Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...] The post Azerion Unifies Publisher Supply Business Under Improve Digital appeared first on ExchangeWire.com.
VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns
Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...] The post VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns appeared first on ExchangeWire.com.
No CTV, No Choice: The Media Conditions of the Past
Shirley Marschall found herself in a hotel room with only local, linear TV to keep her company. Of course, it got her thinking about the state of modern media… The post No CTV, No Choice: The Media Conditions of the Past appeared first on ExchangeWire.com.
Digest: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping
In today’s Digest, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay for agentic commerce. The post Digest: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping appeared first on ExchangeWire.com.
SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr
SmartNews Japan, one of the country’s leading news platforms, has scaled its advertising business and driven revenue growth while maintaining a high-quality reader experience through its deployment of AppHarbr by GeoEdge. AppHarbr has centralised ad safety and quality management across [...] The post SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr appeared first on ExchangeWire.com.
The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It
Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media buying agency might aim to reduce the cost of producing an approved campaign plan by 25% within 90 days, while […] The post The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It appeared first on AdExchanger.
Trust Becomes Advertising’s Most Valuable Currency in AI Era
CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has become both more valuable and more difficult to earn. Consumers want relevant messages, but they don’t want the eerie feeling […]
Why Spotter Says ‘Creator TV’ Deserves a Seat at the Upfront Table
Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences are actually paying attention. That gap is what one company believes it can fill by packaging creator video not as […]
What The New York Times looks for in AI licensing partnerships
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead
ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture and act on open web intent before it disappears.” And then 51Degrees, a data services company affiliated with online ad […] The post More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead appeared first on AdExchanger.
TikTok commits to expanded child protection initiatives
The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.
Meta adds Threads-specific permissions for businesses
As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.
X Numbers officially launch
The limited access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.
Meta Muse partners with Shopify and gets blocked by Amazon
The artificial intelligence agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.
Meta Muse uses human staff for some functions
The artificial intelligence-powered agent is empowered to make calls on behalf of its users but some of those calls are being handed off to Meta staff, per 404 Media.
Threads adds sticker options for bios
Users can now put animated and static digital stickers in their profile bios.