News
11,467 articles covering the AdTech ecosystem
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
Inside the great digital media reckoning
For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for […]
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn't just affect streamers. What is the practice and why are brands and platforms concerned?
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe)
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe) appeared first on AdExchanger.
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
MIAMI — Television and digital video face persistent categorization as great for brand affinity and awareness, not so great for generating clearly measurable outcomes. But that dynamic may be changing. “TV and digital video are always bucketed in that upper funnel awareness driver. We’ve spent a lot of time finding ways to make that into [...]
Travel Intent Data Is the New Airport Lounge for Advertisers: Yahoo DSP’s Emily Ray
If the advertising industry needed another excuse to obsess over travel data before Cannes Lions, Yahoo DSP’s Emily Ray just handed the industry a boarding pass. In an interview with Beet.TV contributor David Kaplan ahead of next month’s “Flight to Cannes” with Kinective Media by United Airlines, Ray described travel signals as one of the [...]
Butler/Till’s Gina Whelehan: Healthcare Marketers Must Adapt to AI Impact on Patient Search Behavior
MIAMI — Large language models and prompt-driven searches are transforming how consumers seek health information, but many healthcare marketers haven’t adjusted content strategies to appear in these new discovery environments. “The way in which we search for content today is just evolving. When you think about how folks are leaning into LLMs and prompts to [...]
DemandBird Launches New B2B Social Media Management Platform
DemandBird, a social media management platform built for B2B marketing teams and social media agencies, today announced its public launch. Founded in 2025 and headquartered in Portland, Oregon, the company is introducing a platform designed around a clear point of view: the future of social media belongs to humans, not to AI-generated content, and the […]
ISC-CX Launches Nationwide Mystery Shopping Program with Clayton
ISC-CX, a global provider of customer experience (CX) measurement and mystery shopping solutions, is pleased to announce a new partnership with Clayton, the Italian menswear retail brand. ISC-CX, a global provider of customer experience (CX) measurement and mystery shopping solutions, is pleased to announce a new partnership with Clayton, the Italian menswear retail brand. As […]
Thunderbit Launches High-Fidelity Web Data API, MCP Server, and CLI
Thunderbit, an AI web data platform with over 100,000 users, launched its developer API, Model Context Protocol (MCP) server, and CLI, giving developers new ways to turn complex, long-tail websites into clean Markdown or structured data for AI agents, RAG pipelines, and automation workflows. AI agents are only as useful as the web data they […]
Expert.ai and Fincons Group Join Forces to Bring Neuro-Symbolic AI to Data-Driven Businesses
The expanded partnership combines domain expertise, AI excellence and deep experience in architectures and systems integration to bring neuro-symbolic AI into core business processes. Expert.ai, a leading provider of enterprise AI solutions for business value creation, and Fincons Group, a multinational IT business consulting and system integration firm with more than 40 years of experience […]
Market Logic Network Strengthens Conversion-Focused Video Editing for Modern Businesses
Company combines advanced video production, AI creative systems, and advertising expertise to help businesses create conversion-focused multimedia campaigns Market Logic Network LLC announced the continued advancement of its Video Editing and Creative Multimedia services, combining AI-enhanced production workflows with extensive media buying expertise to support businesses seeking high-performing video content for digital marketing, Content Creation, […]
Google Says AI Mode Can Now Scale Faster Across Languages via @sejournal, @MattGSouthern
In a post-keynote interview, Google's Liz Reid told NDTV that AI Mode's multilingual models have made it easier to expand across countries and languages. The post Google Says AI Mode Can Now Scale Faster Across Languages appeared first on Search Engine Journal.
Pope Leo Issues AI Manifesto Warning That ‘Opaque Algorithms’ Controlled by a ‘Few’ Companies Can Bring ‘New Forms of Dehumanization’
Pope Leo XIV on Monday launched an impassioned call for regulation of Artificial Intelligence, warning that “opaque algorithms,” controlled by a handful of powerful private companies, can bring “new forms of dehumanization.” In his eagerly awaited new encyclical called “Magnificent Humanity” – an encyclical is an ancient form of Vatican communication – Pope Leo also […]
Why High-Performing Marketers Get Stuck In Execution Mode via @sejournal, @bngsrc
The skills that earned your promotion are the ones you need to unlearn. Here's what separates executors from strategists in marketing careers. The post Why High-Performing Marketers Get Stuck In Execution Mode appeared first on Search Engine Journal.
Pichai Says Google Is ‘A Bit Behind’ On Agentic Coding via @sejournal, @MattGSouthern
Sundar Pichai says Google is "a bit behind" in agentic coding, citing a lack of developer-facing products as one reason for the gap. The post Pichai Says Google Is ‘A Bit Behind’ On Agentic Coding appeared first on Search Engine Journal.
Reddit CEO: LLMs ‘Would Not Exist’ Without Reddit Data via @sejournal, @MattGSouthern
Reddit CEO Steve Huffman calls user content "modern oil" for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits. The post Reddit CEO: LLMs ‘Would Not Exist’ Without Reddit Data appeared first on Search Engine Journal.
VS Media Enters the AI Smart Living Sector to Explore New Growth Opportunities
VS Media Holdings Limited (“VS Media” or the “Company”), a company managing a global network of digital Creators who create and publish content to social media platforms such as YouTube, Facebook, Instagram, and TikTok, announced that the Company plans to enter the AI Smart Living sector, with the aim of exploring new growth opportunities in […]
Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important via @sejournal, @gregjarboe
AEO, GEO, AI Mode, signal loss. Three recent SEJ articles read together reveal the same truth: the questions beneath the terminology never changed. The post Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important appeared first on Search Engine Journal.
TraPilot.ai Launches the World’s First AI-Native SEO Service Platform
Built on Sequoia’s “Services: The New Software” thesis, TraPilot.ai combines 12+ specialized SEO agents TraPilot.ai launched what it calls the world’s first AI-native SEO service platform designed from the ground up to deliver completed search growth work rather than standalone tools. TraPilot introduces “SEO New Software,” a category framework where businesses buy executed SEO outcomes […]
GEOKey Debuts Next-Gen SaaS Platform to Standardize Generative Engine Optimization
As generative AI fundamentally reshapes the global search landscape, businesses face a critical new challenge: ensuring their brands are visible inside AI-generated answers. To address this paradigm shift, GEOKey recently officially launched as a pioneering Software-as-a-Service (SaaS) platform for the AI search era. Designed specifically for the era of AI-driven search, GEOKey transforms the complex […]
Gentenox Enterprises Limited Opens Up the Agency Black Box With a Live Campaign Visibility Framework
Gentenox Enterprises Limited introduces its Live Campaign Visibility Framework, helping brands track campaign performance, spending, and results in real time through transparent dashboards and shared working sessions. Gentenox Enterprises Limited, a digital marketing agency working with publishers, advertisers, and growth-focused brands, has shared the principles behind its Live Campaign Visibility Framework. The framework is built […]