News
19,814 articles covering the AdTech ecosystem
Personalization at Scale Edges Closer With AI Interactive Ads
This post was created in partnership with Flam Is AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching […]
Bai Founder Ben Weiss Wants Gen Z To Drink More
The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers
How a 161-Year-Old Brand Stays Relevant
This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with […]
AI Has Reached Creative Teams—Now Comes the Hard Part
While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they […]
Dentsu's EVP, OOH Lead on Why Context Is the Real Power of OOH
From traffic data to crowd signals, Martin Porter breaks down the contextual triggers marketers underuse, why dynamic creative needs to move from stunt to standard practice, and how to leverage OOH as a performance channel.
Georgia-Pacific Drives Supply Path Optimization Through Its Brands
SPO reduced wasted ad spend from low-quality inventory and invalid traffic, and increased transparency and control across the programmatic supply chain.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/20/2026
T-Series is staying strong at the head of the Global Top 50. During the third week of September, the Indian record showed why it is YouTube's most-watched channel of all time. It picked up 985.1 million weekly views, and if it repeats that performance next week, it will likely complete a month-long run in the #1 position. Beyond T-Series, the Global Top 50 is filled with its usual complement of children's content. The next six spots in the ranking are all occupied by kid-friendly favorites, each of which collected at least 500 million weekly views. Changes are coming to YouTube's family category -- how will these channels adapt? Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/20/2026
2026 has been a big year for Brazilian creators. CazéTV's World Cup streams ruled the summer, and as the weather turns autumnal, Lucan Pevidor is dominating the YouTube game. Pevidor topped the Global Sub Top 50 for the fourth week in a row after adding 1.6 million new subscribers. He now has nearly 39 million subscribers in all. Pevidor might go through all of September without leaving the #1 spot, but he's not the only creator on a hot streak. By taking cues from a new wave of generative AI hubs, creators across the world are finding ways to increase their numbers several times over. Visit Tubefilter for more great stories.
Will students do their homework if it’s turned into a TikTok-style feed? ScrollEd thinks so.
There's a new app turning textbooks into social media feeds that look like the For You Page. It's called ScrollEd, and it is trying to improve educational outcomes by making studying more fun for school-age kids. ScrollEd's founders are Utsav Gupta and Rebecca Neff, a husband-and-wife duo who have built a straightforward tool that makes education more engaging. Users upload textbook files, which are then turned into vibrant, interactive feeds that can hold students' attention while imparting relevant information. AI powers that transformation. ScrollEd's tech, according to the startup's website, delivers "instant concepts, clean summaries, anchor examples, and micro-quizzes" while letting users "keep scrolling without losing flow." Visit Tubefilter for more great stories.
Can “Trump TV” win a war against the press on YouTube?
As Donald Trump faces a media blockade, he's counting on YouTube to keep him on air. A "Trump TV" stream went live on the White House YouTube channel hours after five major news organizations united against the President. The 24/7 stream brings Trump's "greatest hits" to YouTube. Fox News, ABC News, CBS News, NBC News, and CNN took Trump off their airwaves after he barred Politico, MS NOW, and CNN from the White House press room. In a joint statement, the news organizations said that "the public has a vital interest in receiving accurate, independent information about its government." Visit Tubefilter for more great stories.
How Chili’s marketing works — and why Mexican QSRs are its next target
CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s recent investor day.
Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo
AI search pulls from more sources than most SEOs track. Here's a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.
Watch the newest commercials from Taco Bell, Apple, Toyota and more
Fernando Mendoza becomes a Taco Bell manager in the latest from the fast food chain.
DoorDash names WPP Media its first global media partner
The appointment extends WPP Media’s eight-year relationship with DoorDash.
Week of Sept 7 Cable News Ratings: Viewership Drops for Everyone
The networks did not see a post-Labor Day holiday bump.
FTC Endorses Education Department Proposal to Expand Higher Education Accreditation Options
The Federal Trade Commission strongly endorsed the Department of Education’s proposed reforms to promote competition among accreditation agencies. Increased competition among accreditors and lower administrative burdens could lower the cost and improve the quality of higher education for millions of American students. View Press Release
Known For Humorous Spots, Insurers Are Low-Rated By 'CR'
Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction.
Disney Promotes Cathleen Taff to President Entertainment Studios and Consumer Products
Disney has set Cathleen Taff as president of its newly combined Disney Entertainment – Studios and Consumer Products team. Beginning Oct. 4, the global licensing and publishing businesses will move under Disney Entertainment – Studios. Staying put under the Disney Experiences division are Disney Parks Merchandise, Disney Store, and DisneyStore.com. Most recently president of Disney […]
Trump's Brand Graveyard
If you don't think Trump can destroy America, look at what happened to the brands that carried his own name.
Publicis Media Tops First Half New Business
That's according to a just-released analysis by agency research firm COMvergence.
Converse Pulls Sneaker Ad After KKK Controversy
Converse has declined to answer questions seeking additional information, including which agency created the ad, or who signed off on the imagery.
B2B Marketers Discover Buyers Are Human, Create A Framework
A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.
Foster Files Motion Opposing WPP Dismissal Request
Foster argues that his lawsuit should move forward because he has provided enough facts to support his claims that WPP and its media division retaliated against him after he reported what he believed were unlawful business practices-primarily misappropriating client media rebates and repackaging them for sale by its own principal trading unit.
Paramount Settles: Can It Operate With Many Long-Term Restraints?
Can the company hold on with these restrictions for five years? And what happens after that?