News

Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. The post Your most efficient campaigns might be limiting your growth appeared first on MarTech.

Haley Marketing announced the launch of Rogue Active Intelligence, Inc., a new company focused on bringing practical AI and automation to digital marketing. The company’s flagship product, RogIQ, is designed to help marketing teams streamline strategy, content planning, content creation, review, approvals, publishing, and execution through a more intelligent, human-guided workflow. RogIQ will initially support digital […]

As the landscape of international commerce shifts from desktop offices to mobile devices, the “fingertip economy” has officially arrived. With statistics showing that over 70% of cross-border procurement now occurs via mobile devices, the battlefield for B2B trade has moved to the palm of the hand. Leading this digital transformation is ECER.com, a premier mobile-driven B2B […]

ai&, a new global AI technology company, today announces its official launch, backed by $50 million in seed funding and more than $2 billion in committed data center capital. The company is building a vertically integrated AI platform from Japan for the global market that unifies data centers, heterogeneous compute, and advanced model services into […]

An independent digital publication launches with coverage of AI trust, data governance, and emerging technologies, open to expert contributors worldwide. The way professionals, researchers, and businesses find and evaluate information is changing. Generative AI systems, conversational search engines, and AI-powered assistants are increasingly mediating how answers are surfaced — compressing the discovery process and replacing […]

Indexly, an AI visibility and intelligence platform, helps brands monitor, analyse, and influence how they appear in AI search Indexly, an AI visibility platform, announced its mission to establish the core infrastructure for AI-driven discovery in the next generation of the internet. Google can bring you back 100,000 answers. A librarian can bring you back […]

Industry-First Solution Enables Retail and Ecommerce Brands to Now Convert Creator and Influencer Content Into Machine-Readable Product Validation • New: Agentic Social Proof injected into product feeds • World First: Community Vibe FAQ pages optimized for agent consumption • Unlocked: Critical proof brands already possess, currently locked in creator content SimplicityDX, the leader in creator […]

Quantitative survey of 321 U.S. and U.K. marketing technology decision-makers reveals governance gaps tied to higher campaign error rates Stensul released The MarTech Governance Outlook: Campaign Creation, AI Adoption & Risk, examining how organizations manage campaign creation workflows, AI adoption, and governance maturity. The report finds a widening gap between the speed mandates organizations are […]

Rakuten Advertising, the leading global affiliate marketing network, and Similarweb, the leader in digital data and market intelligence, announced a strategic collaboration to deliver the affiliate industry’s most powerful and unique data capabilities that help brands better understand and optimize their presence within large language models (LLMs) and across digital marketing channels. As AI reshapes […]

New study reveals DeepL Voice delivers higher-quality translations and more stable live captions in meetings across 14 language combinations, compared to Google Meet, Microsoft Teams and Zoom DeepL, a global AI product and research company, reveals results from an independent benchmark study evaluating the quality and stability of real-time AI-translation and captions for meetings across widely […]

In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers. The post Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers appeared first on ExchangeWire.com.

New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...] The post 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic appeared first on ExchangeWire.com.

BBDO MW campaign uses playful childhood scenes to frame the company’s agents as lifelong real estate naturals.

WPP has shown signs of life under new CEO Cindy Rose. Ad Age digs into what's working.

AI can do a lot, but it can't replicate the curiosity of someone encountering the industry for the first time.

CMO Khalid El Khatib on how the nonprofit is keeping its relevance and why it is running its first brand campaign in five years.

The appointment expands a years-long project-based relationship into a full-funnel partnership.

Automatically approve, flag, or reject images based on custom brand guidelines—reducing manual review while maintaining consistency across third-party content at scale Cloudinary, the image and video platform powering many of the world’s leading brands, launched Cloudinary Moderation, an AI tool that automatically reviews images against brand guidelines to approve, flag, or reject content before it […]

Smartsheet brings AI to where complex work actually lives, connecting the most critical systems and data sources across the enterprise ChatGPT and Gemini integrations to follow next month Smartsheet announced a fundamental shift in how enterprises deliver strategic projects with AI. Days after launching its Model Context Protocol (MCP) Server and native integration with Anthropic’s Claude, the company […]

Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust Savanta – the consumer insights and market research company – launches Virtual Personas by Savanta, an AI-powered research platform that makes previously impossible research achievable, reaching hard-to-access audiences and delivering reliable […]

Mike True, Co-Founder & CEO of Prescient AI talks about predictive AI and why marketers need to use it effectively to power measurement tactics in this MarTech catch-up: ______ Hi Mike, tell us about yourself and more about Prescient AI in brief? I’m Mike True, Co-Founder and CEO of Prescient AI. Before starting the company, […]