News
19,814 articles covering the AdTech ecosystem
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead
ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture and act on open web intent before it disappears.” And then 51Degrees, a data services company affiliated with online ad […] The post More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead appeared first on AdExchanger.
TikTok commits to expanded child protection initiatives
The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.
Meta adds Threads-specific permissions for businesses
As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.
X Numbers officially launch
The limited access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.
Meta Muse partners with Shopify and gets blocked by Amazon
The artificial intelligence agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.
Meta Muse uses human staff for some functions
The artificial intelligence-powered agent is empowered to make calls on behalf of its users but some of those calls are being handed off to Meta staff, per 404 Media.
Threads adds sticker options for bios
Users can now put animated and static digital stickers in their profile bios.
Clavicular Posts Video After Being Charged With Rape and Drugging: ‘Theres Better Ways to Make Money Then Suing Someone’
“Looksmaxxing” influencer Clavicular has shared his first video on social media since news circulated Monday that the online personality had been charged with rape and drugging in Massachusetts. In the video posted to both TikTok and Instagram, Clavicular includes a compilation of screenshots of text messages with a contact named “Leksy,” a video of himself […]
Peloton Taps Miley For Lowest-Price Treadmill
In a campaign for its first foldable treadmill, the battered tech-and-fitness brand hopes to win back sales and subscribers.
McDonald's Returns To Original Peel-Off Monopoly
The fan-favorite promotion is returning to stories nationwide starting Oct. 6 with a "simplified experience."
Report: Claude, Gemini gain ground on ChatGPT
Comscore, a specialist in measuring and analysing consumer behaviours, has released its Q2 2026 AI Intelligence Report, which shows that consumers are rapidly diversifying which AI assistants they use even as the overall category keeps expanding. According to Comscore panel data, Claude’s share of total AI prompt volume grew from 2 per cent in January […]
White House Draws Fire For Promoting App
The White House is being scored for promoting its official app after President Donald Trump barred CNN, MSNOW and Politico from the promises The Independent reports. “Get real-time updates and live events streamed DIRECTLY to your phone,” the White House wrote on X on Monday. “You’re making Vladimir Putin proud,” wrote political commentator Brian Krassenstein. “State run Media.” Meanwhile, the White House TV pool announced it would suspend coverage of presidential events.
Google's Former Safety Chief Calls For Slowdown In AI Development
Tom Siegel, the former vice president of trust and safety at Google, has called for a slowdown in AI development, warning that "AI can cause more harm to children than social media has," Reuters reports. "We find ourselves in a really terrible situation in terms of what AI is doing to kids," Siegel said. "The idea that the industry will figure it out by itself without outside help is unrealistic."
Taboola Offers Platform For Converting Shoppers Who Show Intent
Taboola Inc. has launched an identity offering called Realize ID that it says can help performance marketers act on open-web intent, MarketScreener reports. The new offering, which supports Taboola’s Realize advertising platform, allows advertisers to convert shoppers who have shown intent across the fragmented internet. Taboola operates on both sides of the transaction, advertiser and publisher, in a closed loop.
San Francisco Sues Trump Media Over Early Access For Firms That Pay
The city’s attorney, David Chiu, argued that Trump Media & Technology Group (TMTG) violated California’s Unfair Competition Law, a state law against insider trading. “These everyday investors are placed at a substantial disadvantage to sophisticated firms willing and able to pay extraordinary sums for advanced access to market-moving information,” wrote David Chiu, city attorney, in the lawsuit. “Trump Media’s scheme is unprecedented in its monetization of nonpublic information obtained through government service and sold on the private market.”
4 Things We Saw Inside WPP’s New AI-Powered Production Hub
WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.
All the Top Shows, Movies and Networks in the Merged Paramount-Warner Bros: ‘Yellowstone,’ ‘Harry Potter,’ ‘Mission: Impossible’ and DC Under One Roof
In line with mega-mergers that have come before, the impending marriage of Paramount Skydance and Warner Bros. Discovery will lead to a media company packed with assets. What differentiates this deal — which is now in the clear to move forward — from others is the sheer amount of brands and intellectual property in play. […]
Meta Pushes Court To Toss Scam Ads Suit
The terms of service "do not promise that Meta will accomplish the impossible task of preventing a user from ever being exposed to misleading content," the company argues.
Brand Identity On Threads To Become Independent Of Instagram
Starting Sept. 26, advertisers will have more options to individualize their presence on Threads and Instagram.
TikTok Joins Child-Harm Protection Platform Lantern
Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies.
Google Appeals $425M Privacy Verdict
A jury determined after trial that Google wrongly gathered analytics information even after mobile users attempted to block data collection.
Generative AI Can Unlock Ideas Without Blowing Budgets
This post was created in partnership with Higgsfield AI The adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year. During a Brandweek […]
Choosing Seasonal Magic Over Product Features
This post was created in partnership with iSpot For iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding […]