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How brand and creator content works harder on YouTube

Brands have a distinct advantage when they combine durable content with a creator-driven community and trust.

Airalo - Connection Means the World - 1m23s

POM Wonderful x AMC - 2m08s

Etsy celebrates the joy of being human in new Orchard campaign

A 60-second spot from Orchard showcases the moments, large and small, that matter in a person’s life.

Etsy Bets Human Moments Still Matter More Than Algorithms

In the age of AI, Etsy wants to celebrate the moments that make us human.

Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers

On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.

Why martech stacks are getting messier

Companies may be avoiding expensive platform migrations, but they're creating a growing integration and complexity problem. The post Why martech stacks are getting messier appeared first on MarTech.

The real risk of AI is marketing commoditization

AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. The post The real risk of AI is marketing commoditization appeared first on MarTech.

AI can scale B2B sales, but only people can build trust

Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. The post AI can scale B2B sales, but only people can build trust appeared first on MarTech.

Why Programmatic Audio Is Winning New Attention From Advertisers

As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning. While connected TV, retail media, digital video, and […] Why Programmatic Audio Is Winning New Attention From Advertisers first appeared on Street Fight.

Michelle Obama and Craig Robinson to Host Live Recording of Their ‘IMO’ Podcast at SXSW London

Michelle Obama and her brother Craig Robinson have joined the roster of keynote speakers at the second edition of SXSW London, which runs June 1-6. The former First Lady and Robinson, executive director of the National Assn. of Basketball Coaches, will host a live recording of their podcast “IMO With Michelle Obama and Craig Robinson” […]

Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.

Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use via @sejournal, @slobodanmanic

Designing for the most constrained consumer, a machine, produces a better foundation for every visitor. Here's the full build sequence. The post Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use appeared first on Search Engine Journal.

UM names chief strategy officer for EMEA

Sarah Di Sapia is in her second stint of employment at UM, having rejoined in 2021.

Free.Studio makes UK debut with members from Adam & Eve, BBH and The Glue Society

Michael McConville, former Adam & Eve/DDB managing partner, founded the creative membership company in Australia in 2025.

Rogue Films partners Reset to represent UK directors

Reset’s roster includes Guy Ritchie and Robert Eggers.

Don't forget to have a messy process

How to avoid the Huel-ification of creativity.

Advertising’s credibility issue isn't about measurement, it's mentality

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable.

Goalhanger Invests in Invisible Media and Backyard Cricket via ‘Goalhanger Ventures’

British podcast production and distribution business Goalhanger, whose portfolio includes The Rest is Politics, The Rest is History, Empire, and We Have Ways of Making You Talk, this morning announced the launch of Goalhanger Ventures, a new investment and partnership arm which it says will back creator-led businesses operating across video, social, audio, live, and commercial platforms. Alongside the Read More

The TikTok effect: How viral trends are changing visual merchandising

The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S. discovering new products on TikTok, the need for speed has never been more critical.

Winston Agency Launches AI Transformation Offering as Client Roster Expands Across Enterprise and Growth Brands

Independent LA agency scales AI-augmented creative across brands including AAA, NETGEAR, and SmartRecruiters Winston Agency, the Los Angeles-based independent creative agency, announced the launch of a new AI transformation offering for enterprise and high-growth marketing teams, as its client roster and creative work continue to expand. The new offering builds on Winston’s AI-augmented creative model, which […]

846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior via @sejournal, @ericvanbuskirk

Users with AI Overviews scroll back up the page nearly twice as often. What that back-scrolling behavior means for how you write your search listings. The post 846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior appeared first on Search Engine Journal.

Campaign Best Places to Work 2026: Top five boutique companies

Campaign reveals the category ranking of boutique companies with between 15 and 24 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.

Best Places to Work 2026: Why job security anxieties are on the rise – and how managers can reduce the fear

Campaign delves into its Best Places to Work 2026 data, looking at what's driving a falling sense of job security over the past five years and how employers can make their people feel more valued at work.