News
16,229 articles covering the AdTech ecosystem
Kore.ai Names Uma Sandilya Chief Commercial Officer, Placing Sales, Marketing, and Strategy Under One Leader
Appointment follows a year of accelerating customer growth, the launch of the Artemis edition of the Kore.ai Agent Platform, and Leader placements from Gartner and Forrester Kore.ai, the global leader in enterprise AI platforms and agentic applications, named Uma Sandilya Chief Commercial Officer. Sandilya takes end-to-end ownership of sales, go-to-market (GTM), marketing, and strategy, uniting […]
Zanderio Tackles Cart Abandonment With Real-Time AI Sales Assistance
Zanderio helps online stores resolve shopper hesitation in real time while complementing existing abandoned-cart email and CRM workflows. For years, the standard response to an abandoned shopping cart has been to send a recovery email after the shopper leaves. While these emails remain useful, their effectiveness is increasingly challenged by crowded inboxes, changing customer behaviour, […]
Esomar launches AI Alliance to Advance Responsible AI in Data, Research and Insights
Global initiative brings together researchers, brands, technology providers, academics & business leaders to develop guidance, standards & best practices for AI Esomar, the global community for data, research and insights, today announced the launch of the Esomar AI Alliance, a global initiative advancing responsible AI for the data and insights industry. The Alliance builds on […]
Aurora Mobile’s GPTBots.ai Enhances Customer Service Solution with Audio Agent and LINE Plugin 2.0
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, announced enhancements to the customer service solution on GPTBots.ai, its enterprise-grade AI agent platform. GPTBots.ai Audio Agent now supports SIP connectivity via Twilio for integration with enterprise telephony infrastructure. LINE Customer Service Plugin 2.0 updates […]
12,000 Customers Migrate From Vimeo to Gumlet Following Bending Spoons Acquisition
18-month report: 12,000 customers, 900K+ hours of video, 2+ petabytes of data migrated from Vimeo to Gumlet after Bending Spoons acquisition Gumlet, a video hosting and streaming infrastructure platform, released “The State of Enterprise Video Hosting Post-Vimeo,” an 18-month industry report documenting what the company is calling the largest enterprise video infrastructure migration since 2020. […]
follow Inc Announces followOS, a Fully Autonomous AI Advertising Platform Built for Small and Mid-Sized Businesses
Scheduled for release in Q-1 of 2027, followOS will allow SMBs to create, launch and manage ad campaigns with AI integration & optimization. Expected to be available early in the first quarter of 2027, followOS will allow small and mid-sized businesses to create, launch, and manage digital advertising campaigns end to end — with complete AI […]
World Cup advertising numbers reflect diversifying sports marketplace
Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.
Pichai Says Google Needs Gemini 4 To Compete At The Frontier via @sejournal, @MattGSouthern
On Alphabet's Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed. The post Pichai Says Google Needs Gemini 4 To Compete At The Frontier appeared first on Search Engine Journal.
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version via @sejournal, @DuaneForrester
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here's the measurement work you can own instead. The post Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version appeared first on Search Engine Journal.
AdPlayer.Pro Video Ad Tech Provider Shares Q2 2026 Results
AdPlayer.Pro, a global SaaS company specialising in digital video advertising solutions, has released a summary of its progress for Q2 2026, covering company news and product developments over the quarter, along with a look at what's coming next in the [...] The post AdPlayer.Pro Video Ad Tech Provider Shares Q2 2026 Results appeared first on ExchangeWire.com.
Meta takes on AI skepticism in defiant new video
Meta made a plea for AI optimism on Thursday, sharing a video that pushes back on the persistent skepticism around the technology’s future.
Consumer distrust of AI isn’t all about the AI
Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data. The post Consumer distrust of AI isn’t all about the AI appeared first on MarTech.
Google Search Revenue Growth Eases After A Year Of Acceleration via @sejournal, @MattGSouthern
Alphabet's Q2 Search revenue rose 17% to $63.27 billion, its first easing after four quarters of acceleration. Google credited retail and Gemini integration. The post Google Search Revenue Growth Eases After A Year Of Acceleration appeared first on Search Engine Journal.
Aldi shortlists three networks in creative review
Five networks were initially in the running for the business.
ITV, Kraft Heinz and Shelter join Campaign In-House Agency Awards 2026 judges
The final deadline for entries is 13 August.
British Podcast Awards 2026 shortlist revealed
Nominated podcasts include Dish from Waitrose, The Louis Theroux Podcast and Table Manners with Jessie and Lennie Ware.
Reach is “At the Start” of Monetising Content in the AI Era
Last week, data from publisher ad alliance Ozone revealed that ad supply in the UK and US fell by 40 percent YoY in Q2, as the rise of AI overviews and chatbots eat into publishers' search traffic - and by extension, their ad revenues. As one of the UK's largest online news publishers, Reach (which Read More
AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, comparte sus resultados del T2 de 2026
AdPlayer.Pro, empresa global de SaaS especializada en soluciones de publicidad en vídeo digital, ha publicado un resumen de sus avances correspondientes al T2 de 2026, que abarca las novedades de la compañía y los desarrollos de producto durante el trimestre, [...] The post AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, comparte sus resultados del T2 de 2026 appeared first on ExchangeWire.com.
Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement
In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses. The post Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement appeared first on ExchangeWire.com.
Africa Podcast Network Becomes the First Podcast Network in Africa to Launch Affinity Audiences with NumberEight
Africa Podcast Network (APN), Africa's largest podcast network, reaching more than 60 million monthly listens and views through 40+ leading African creators across 54 countries, today (23rd July, 2026) announced a strategic partnership with NumberEight, the leading ID-less audience intelligence [...] The post Africa Podcast Network Becomes the First Podcast Network in Africa to Launch Affinity Audiences with NumberEight appeared first on ExchangeWire.com.
Teads Study Reveals APAC’s Growing ‘Travel Confidence Gap’, Creating a New Opportunity for Travel Brands
International travel across Asia-Pacific has rebounded strongly, but the way consumers make travel decisions has fundamentally changed. Following the post-pandemic travel boom, consumers now face higher travel costs, greater destination choice, and an overwhelming volume of travel content across social [...] The post Teads Study Reveals APAC’s Growing ‘Travel Confidence Gap’, Creating a New Opportunity for Travel Brands appeared first on ExchangeWire.com.
‘Brand Beckham’ Readership Wins the World Cup as Off-Pitch Stories Rival the On-Field Action
David Beckham may not have kicked a ball or appeared as a UK television pundit during this summer’s World Cup, but the former England captain still emerged as one of the tournament’s biggest readership draws, according to new data from [...] The post ‘Brand Beckham’ Readership Wins the World Cup as Off-Pitch Stories Rival the On-Field Action appeared first on ExchangeWire.com.
Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026
Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...] The post Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026 appeared first on ExchangeWire.com.
How Apple’s ads business could move beyond the App Store and its other properties
The iPhone maker hints at serving ads on properties outside of its own in a policy shift.