Trust Becomes Advertising’s Most Valuable Currency in AI Era

CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has become both more valuable and more difficult to earn. Consumers want relevant messages, but they don’t want the eerie feeling […]

Last updated Sep 23, 2026 by ATDb automated enrichment