News
11,470 articles covering the AdTech ecosystem
Spotify Adds 650-Plus Narrated Articles to Audiobook Lineup, Including From Variety
Spotify is bringing another format to listeners’ ears: narrated articles. Starting Tuesday, more than 650 long-form magazine articles will be available (in English) to Spotify users where audiobooks are available. The curated collection of narrated articles, produced the Spotify Audiobooks in-house team, the includes stories from publications including Rolling Stone, The Atlantic, Vogue, Billboard, Vibe, […]
UMG’s new TikTok and Spotify deals are what we should expect in the age of AI
In its latest deal with TikTok, Universal Music Group said it’s all about “[promoting] human artistry.” That’s a pretty statement–but if you think it means UMG is anti-AI, think again. The new UMG x TikTok deal is a multiyear licensing agreement that lets TikTok keep songs from chart-topping artists like Lady Gaga in exchange for […] Visit Tubefilter for more great stories.
At Cannes, ByteDance brings generative AI films into the market
Does generative AI represent the future of the film world, or is it an existential threat to the entire industry? At the 2026 Cannes Film Festival, that question was up for debate. ByteDance brought a new dimension to the venerable film festival. The parent company of TikTok operates an AI video generator called Seedance, and that technology was used to produce several projects that screened in and around Cannes during the 12-day festival. Visit Tubefilter for more great stories.
How To: Optimize Your Small Business For AI-Powered Search via @sejournal, @lorenbaker
Ensure your business stands out in AI Search results. Get proven strategies to improve your online presence effectively. The post How To: Optimize Your Small Business For AI-Powered Search appeared first on Search Engine Journal.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen via @sejournal, @brookeosmundson
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads. The post Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen appeared first on Search Engine Journal.
Google CEO On AI Overviews: ‘More Opinionated Than It Should Be’ via @sejournal, @MattGSouthern
Pichai reviewed a live AI Overview and called it "more opinionated than it should be." He also addressed bounce clicks and publisher traffic. The post Google CEO On AI Overviews: ‘More Opinionated Than It Should Be’ appeared first on Search Engine Journal.
OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push
Fleming says he would have “regretted not taking the swing."
Beet@20: Doug Rozen of Cadent Warns AI Won’t Replace You, but AI Experts Might
As Beet.TV marks 20 years and roughly 11,000 interviews chronicling the twists, turns and identity crises of the media business, Doug Rozen, president of predictive advertising company Cadent, has a message for advertisers everywhere: consumers are exhausted, your frequency cap is probably broken and nobody wants to see the same streaming ad four times in [...]
Crossmedia’s AI Is Built to Free Planners From Excel Hell
For many in the media planning and buying world, the daily work remains full of manual processes and disconnected spreadsheets. But, as artificial intelligence continues its march across the industry, some are seeing an opportunity to rewire that legacy system. The goal is to create an integrated ecosystem that automates the grunt work, freeing up [...]
Variety Hires Corbin Bolies as AI Reporter
Variety has hired Corbin Bolies as a business reporter covering the intersection of AI and entertainment, with a focus on how the technology is affecting film, television, music and media. Bolies was previously a media reporter at TheWrap, where he covered the business of journalism and its intersection with politics and tech. Prior to that […]
Etsy campaign celebrates being human
Orchard created the campaign.
How emotional engagement sets gaming apart as a high-impact channel
Gaming fosters sustained, focused engagement, but as a new white paper demonstrates, its heightened emotional gameplay also creates an ideal advertising environment.
How Blueland Reinvented Its Packaging for the Retail Aisle
The sustainable brand revamped its logo and rolled out new colors to packaging.
Kroger loses another senior executive
Company veteran Valerie Jabbar, who was SVP of retail divisions, recently retired.
Lidl US appoints new CEO
Alan Barry, currently the discount grocer’s chief operating officer, will assume his new role in July.
Walmart ties expected tariff refunds to price strategy amid cost pressures
CFO John David Rainey said potential recoveries would be directed toward lowering prices as fuel costs pressure consumers.
Shoe Carnival ditches rebanner strategy
The company sees renewed merit in running its namesake and Shoe Station brands as independent components of its portfolio.
Lowe’s courts DIY shoppers as AI tools boost online conversions
The retailer is aiming to build relationships with its DIY customers through AI-enhanced omnichannel shopping, associate-led services and loyalty program options.
Google launches cross-retailer Universal Cart
Shoppers can add items to their cart across merchants from Search, Gemini, YouTube and Gmail.
CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications
New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics company, today announced four new integrations designed to connect marketing performance with customer interactions, giving businesses a more complete view of the customer journey. Together, these integrations empower sales and support […]
CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications
New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics company, announced four new integrations designed to connect marketing performance with customer interactions, giving businesses a more complete view of the customer journey. Together, these integrations empower sales and support teams […]
v4c.ai Announces Investment from Databricks Ventures
Investment deepens alignment between Databricks and v4c as the company joins an exclusive portfolio of ecosystem leaders following breakout momentum v4c.ai, a strategic boutique pure-play Databricks services partner, today announced a Series A investment by Databricks Ventures and Tquila. The investment marks a defining milestone for v4c as the company officially joins the Databricks Ventures portfolio, reinforcing […]
Searchlight Pictures’ Terence Sheridan Joins JustWatch’s L.A. Office as Senior VP of Media Strategy (EXCLUSIVE)
Former Searchlight Pictures executive Terence Sheridan has joined JustWatch in its Los Angeles office, where he will serve as Senior VP of Media Strategy. With more than 15 years of experience in media, digital advertising and media strategy for major film releases, Sheridan will help bring JustWatch’s performance media, data and technology to a wider […]
Essentia takes rule-defying campaign national for summer season
After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.