News
16,229 articles covering the AdTech ecosystem
Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP
Permutive, the leading agentic data collaboration and activation platform, today (23rd July, 2026) announced its partnership with Adform, the integrated advertising platform built for the agentic age, to enable the direct activation of publishers’ first-party data. The partnership provides a [...] The post Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP appeared first on ExchangeWire.com.
Purpose Marketing Hits And Misses 07152026
Purpose Marketing Hits And Misses 07152026
Under Armour Turns Up the Heat With Heated Rivalry Star François Arnaud
Under Armour has teamed up with Heated Rivalry star François Arnaud as its new brand ambassador.
Comcast Execs Address Potential NBCU Consolidation Amid Company Split
Could Comcast's split from NBCUniversal lead to more M&A movement?
ChatGPT has no clear brand leader in most categories
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. The post ChatGPT has no clear brand leader in most categories appeared first on MarTech.
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […] The post Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access appeared first on AdExchanger.
Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. The post Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU appeared first on AdExchanger.
Albertsons announces new operating model, president’s retirement after weak Q1
The grocery company is consolidating 11 divisions into four regions and said Sharon McCollam, its president and CFO, will retire later this year.
Tractor Supply taps Instacart for same-day delivery
The partnership adds to various last-mile upgrades the retailer has deployed in recent months.
AdPlayer.Pro Video Ad Tech Provider Reports Q2 2026 Results
AdPlayer.Pro reports key product updates and partnership milestones achieved in Q2 2026, along with plans for further development ahead. AdPlayer.Pro, a global provider of SaaS digital video advertising tech solutions, has released its Q2 2026 results, reporting on the most notable product updates and company news from April to June 2026, as well as outlining […]
PhotoShelter Launches Metadata Templates to Help Organizations Scale Content Operations Without Scaling Headcount
New capability helps organizations standardize metadata, reduce manual workflows, and preserve existing tagging processes PhotoShelter, the leading digital asset management (DAM) platform for brands, today made it possible for enterprise teams to bring their existing metadata workflows into PhotoShelter without starting over. With Metadata Templates, organizations can save reusable sets of metadata and apply them across multiple assets […]
Shutterstock Expands Global Access to its Unlimited Downloads Subscription
Unlimited Images and Unlimited Plus combine curated collections within Shutterstock’s world-class content library with AI-powered creative capabilities Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the global availability of its Unlimited downloads subscription. Previously only available in beta to select users, customers worldwide can […]
Moore Expands SimioAccelerate with New AI-Powered Fundraising Capabilities to Support More Advanced Donor Giving Opportunities
SimioAccelerate now includes planned giving, donor-advised funds, sustainer and major donor modeling to activate high-value donor opportunities across the entire giving journey. Moore, a leading constituent experience management (CXM) company, announced the expansion of SimioAccelerate, its AI-powered agentic fundraising platform, adding new intelligence and predictive capabilities that help nonprofit organizations accelerate every donor upgrade journey. […]
Hyperlink InfoSystem Accelerates Enterprise Productivity Through Custom AI Agent Development
Hyperlink InfoSystem, a globally recognized AI development company and software solutions provider, is empowering businesses to improve operational efficiency through its advanced Custom AI Agent Development services. As organizations across industries embrace artificial intelligence to streamline workflows and automate repetitive processes, Hyperlink InfoSystem is helping enterprises deploy intelligent AI agents that enhance productivity, reduce operational costs, and […]
PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot
PropellerAds, a global leading advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser’s workflow end-to-end, entirely through conversation. With the upgrade, NIKO now creates, edits, and monitors campaigns across all PropellerAds formats, including Push […]
Flowfinity Actions Update Brings AI Assistance and Advanced GIS Capabilities to Assist Field Operations Teams
Flowfinity, a leading business process automation platform, announced a major update with the release of Flowfinity Actions 26.1. Expanded AI assistant capabilities and enhanced UI tools let users find, capture, and act on information faster, while reducing manual effort and errors. Increased accuracy and clarity reduce friction between the field and office to help teams make […]
Prime Video Launches Games With Luna App Integration; ‘Tomb Raider,’ James Bond Titles Won’t Be in the Mix
Amazon is bringing video games to Prime Video beginning Thursday with the launch of its cloud gaming service Luna within the app. Previously a standalone app from Amazon available to Prime members, Luna is now also available on Prime Video on Fire TVs in the US and UK alongside the streamer’s movies, TV shows and […]
Ugg teams with buzzy pop band Muna for back-to-school campaign
Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
Alphabet Q2 Earnings Show $5.85 Billion Negative Free Cash Flow via @sejournal, @martinibuster
Alphabet's Q2 release shows Google's infrastructure spending caused it to report a negative free cash flow of $5.85 billion dollars. The post Alphabet Q2 Earnings Show $5.85 Billion Negative Free Cash Flow appeared first on Search Engine Journal.
Marketers don’t have a creative problem. They have an ad ops problem.
The industry has spent years optimizing and measuring media. It’s time to do the same for the creative supply chain that feeds it.
Inside the rise of creator-brand equity deals—and how they’re reshaping creator marketing
Dinners where startup founders pitch potential creator investors, plus other ways the connections are being made.
Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI
Real AI success should be measured through revenue and conversion impact.
The one question that will improve all your email campaigns
Campaigns can fail before they're written because teams can't agree on what success looks like. One question can change that. The post The one question that will improve all your email campaigns appeared first on MarTech.
Navatar Launches Claude-Native Deal Engine for Private Equity and M&A Advisory Firms on Salesforce CRM
New AI-first platform combines Navatar CRM, Navatar AI, Salesforce Agentforce, and Claude to give private markets firms a governed, secure, and always-on deal operating system Navatar announced the launch of its new Claude-native deal engine for private equity and investment banking teams on Salesforce. The new offering combines Navatar CRM, Navatar AI, Salesforce Agentforce, and […]