News
19,791 articles covering the AdTech ecosystem
WTFN launches Radar Studios
WTFN Group, the Australian independent media company, has announced the launch of Radar Studios – a new, future-facing business that fully integrates its growing digital outfit Radar and traditional TV distributor Fred Media. As a result, both names will make way for the new Radar Studios when it makes its official debut at MIPCOM in […]
Iraq wants more Arabsat European coverage
At the Arab States Broadcasting Union, Iraqi Media Network Head Kareem Hamadi met with the CEO of Arabsat, Badr bin Nasser Al-Suwaidan, to discuss the development of services provided to the network and the expansion of Iraq’s broadcast coverage. The two sides agreed to proceed with developing TV transmissions and extending its reach to Europe. […]
Aerospacelab already profitable
Belgium-based Aerospacelab says it is already profitable before it even starts work on the 264 satellites for Europe’s IRIS2 mega-constellation of satellites. That 264-craft contract is worth some €2.4 billion in contract value to Aerospacelab. Not bad for a business founded only in 2016. Benoît Deper (former CTO of Swiss Space Systems) in Belgium, established […]
Netflix launches Brazilian Tudum
Netflix’s Tudum website is expanding beyond English for the first time, and launching its Brazilian version with exclusive coverage for local audiences. The platform features behind-the-scenes access to Netflix titles, interviews with cast and creators, news about new productions, editorial team recommendations, Top 10 rankings of the most-watched films and shows, and more. “Brazilian audiences are […]
ESA, India extend co-op agreement
The European Space Agency (ESA) and India’s Space Research Organisation (ISRO) have signed a fresh agreement to extend and broaden their cooperation agreement. The pair have extended their long-standing agreement for a further five years, until January 8th 2032, reaffirming Europe’s and India’s commitment to expanding cooperation in space. “As space activities expand beyond Earth […]
Germany: HBO Max on MagentaTV
Warner Bros Discovery’s (WBD) HBO Max streaming service in now available via Deutsche Telekom’s MagentaTV package with internet and landline. The service first launched in Germany in January and brings together blockbusters movies, award-winning series, iconic hits and family favourites from popular entertainment brands such as HBO, Harry Potter, the DC Universe, Warner Bros, Cartoon […]
Global launches Radio Plus subscription offering
Global, the Media & Entertainment group, has announced the launch of Radio Plus, giving audiences access to some the UK’s most popular music brands, just with more music and no commercial breaks. Available for a monthly or annual fee, Radio Plus can be accessed through Global Player, linked to Alexa smart speakers, in-car apps and […]
TiVo Ads enhances TV Viewership Data in US
TiVo Ads, a specialist in advanced TV data and advertising solutions, today launched an enhanced US TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level data feed. TiVo Ads provides data, measurement and analytics partners with a scaled and diversified footprint spanning millions […]
EBU: “Urgent action needed to keep BHRT on air”
The European Broadcasting Union (EBU) says it is “deeply alarmed” that BHRT, the national public service broadcaster of Bosnia and Herzegovina, is on the brink of collapse. BHRT has been unable to pay its staff and its suppliers and can thus no longer operate normally. Two programmes have already been dropped for lack of funds, […]
My Digital Hero: Jack Glancy, Performance Planning Lead at Brave Bison
Jack Glancy is a Performance Planning Lead at Brave Bison. He has worked across major brands including New Balance, Tottenham Hotspur, Pandora, Asda and Pernod Ricard, with experience spanning paid media, forecasting, budget planning, incrementality and marketing effectiveness. The post My Digital Hero: Jack Glancy, Performance Planning Lead at Brave Bison appeared first on New Digital Age.
AI can write the words, but can it build brand trust?
Applications like ChatGPT and Claude can rapidly generate content with flawless syntax and increasingly convincing structure and pacing, but, in PR and marketing, good communications are about far more than the right words in the right order, says Hayley Goff, CEO at Whiteoaks International... The post AI can write the words, but can it build brand trust? appeared first on New Digital Age.
Datris Releases Open-Source Data Control Plane for AI Agents
New release adds credential brokering, isolated execution, per-action policy, audit logging, row-level provenance, and automated recovery. Datris today announced a major update to its open-source platform, which the company now describes as a data control plane for AI agents. The release adds credential brokering, isolated script execution, per-action policy, audit logging, row-level provenance, and an […]
BrainTrust Partners Launches New Products to Accelerate AI Planning, Implementation and Return on Investment
New offerings help companies prioritize highest-value AI investments and connect fragmented business data to power more effective AI BrainTrust Partners introduced two new AI-powered products designed to help companies identify where AI can deliver the greatest business impact and turn AI strategy into measurable results. BrainTrust AI BluePrint Builder gives leaders a confident and defensible […]
Attentive Releases New AI Pro and AI Reporting Functionality, Helping Brands Turn Customer Signals Into Higher-Value Engagement
Frye reports 13% overall revenue lift with Attentive AI Pro Suite Attentive®, the omnichannel marketing platform for retailers, apparel brands and e-commerce companies redefining how brands and people connect through relevant, personalized experiences, announced the next generation of its agentic AI marketing solutions with Lifecycle Intelligence, a new set of capabilities within Attentive AI Pro. […]
Aprimo Launches Content Portfolio Management to Extend Governance Beyond the DAM
New AI-powered solution discovers and governs distributed content across the entire ecosystem without requiring migration Aprimo, a global leader in digital asset management and content operations solutions, announced the launch of Content Portfolio Management (CPM), an AI-powered governance product that discovers content across an entire ecosystem, applies brand and compliance policies automatically, and prioritizes the […]
MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format
(L-R) Stefano Sala, CEO, MFE Advertising; Matteo Cardani, CMO, MFE Advertising; Michele Giraudo, CRO, MFE Advertising When MFE-MediaForEurope took full control of German broadcaster ProSieben just over one year ago, the media holding company positioned the takeover as a play for scale in the face of competition from US streaming giants. By enabling Read More
NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising
NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...] The post NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising appeared first on ExchangeWire.com.
IAB Europe Appoints Sonia Carreno as Next Chief Executive Officer
IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today (23rd September, 2026) announced that Sonia Carreno, currently president of IAB Canada, has been appointed as the organisation’s chief executive officer elect, succeeding Townsend Feehan, [...] The post IAB Europe Appoints Sonia Carreno as Next Chief Executive Officer appeared first on ExchangeWire.com.
Nexxen U Launches ‘Data for the Converged Media World’
Nexxen, the advertising technology platform powered by unique data and media, announced today (23rd September, 2026) a new module from its flagship education initiative, Nexxen U. The module – Data for the Converged Media World – is designed to demystify [...] The post Nexxen U Launches ‘Data for the Converged Media World’ appeared first on ExchangeWire.com.
How ChatGPT Sponsored Agents work—and what brands can and can’t control
Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.
How the CMO role at Ally Financial is evolving to include PR, tech and brand
Ally Chief Marketing and PR Officer Andrea Brimmer talks about the bank's recent reorganization and how it paved the way for the marketing of new campaign "Life Today."
Career Journeys—Crispin CEO Maggie Malek on unexpected paths into advertising
Before her advertising career, Malek’s jobs included bartending, wedding planning and the U.S. Army Reserve.
What mid-size brand marketers look for in agencies
Mid-size brands want the scale and capabilities of a big agency but might not have the money to hire one.
Guy Martin’s Proper Jobs returns for third season
Guy Martin returns to free streaming service U (u.co.uk) and U&Dave for a third season of Guy Martin’s Proper Jobs (4×60’), once again produced by North One. The series is now in production and will air early next year. Series one was nominated for Broadcast Digital’s Best Popular Factual Programme at 2025’s Broadcast Digital Awards […]