News
19,791 articles covering the AdTech ecosystem
Tito’s raises a glass to some unlikely characters from its origin story
The Arts & Letters campaign revisits the people, pups and peculiar circumstances that helped shape the vodka brand.
The audience economy is already here
In this economy, the advantage goes to marketers who understand their customers and can turn that understanding into action.
Lexus and MSCHF twisted two cars into surreal sculptures for Armory Week
The RZ450e and RX450h+ get eye-catching new designs in an exhibition exploring movement and transformation.
DoorDash and Instacart Are Giving Brands New Ways to See What’s Actually on Retailers’ Shelves
Delivery apps are adding inventory data for brands to manage their retail presence—and likely ad campaigns.
Dr. Martens Turns to Heritage and Wearers to Tell a New Story Amid Turnaround
Dr. Martens turns a phrase from its heel loops into a long-term brand platform to reach a new generation.
Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
Turn AI Experimentation Into Business Results
This post was created in partnership with Treasure AI While some marketing leaders are building the right foundation to scale AI, many still struggle to turn experimentation into responsible, measurable […]
How Better AI Workflows Create More Room for Human Judgment
This post was created in partnership with Treasure AI AI helps marketers move faster. But when customer context gets lost between teams, that speed can carry a bad assumption all […]
Uncovering Unconventional Marketing Tactics in Higher Ed
This post was created in partnership with Texas A&M University There’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universities also compete—including for attention. […]
Alignment Is Your Most Important Growth Strategy
This post was created in partnership with Ammunition How team members define growth ultimately shapes their business strategy, which is why it’s so important for everyone to be on the […]
What It Takes to Manage Creator Commerce at Scale
This post was created in partnership with TikTok What happens when viral creator content starts moving faster than a brand can review, measure, or act on it? During a Brandweek […]
A Social Commerce Playbook for the AI Era
This post was created in partnership with TikTok Social media still has the power to reach consumers, but how it’s used along the purchase journey is changing, and brands must […]
OpenAI testing third-party-style tracking in ChatGPT ads
A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it. The post OpenAI testing third-party-style tracking in ChatGPT ads appeared first on MarTech.
AI search is changing ecommerce forever
The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links. The post AI search is changing ecommerce forever appeared first on MarTech.
SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior. The post SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine appeared first on AdExchanger.
Report: Wi-Fi no longer enough on trains
Wi-Fi has become an expected part of the European rail journey, says Moment – a provider of connectivity services to the travel industry. A report from the company, titled Onboard Digital Entertainment across European Rail (2026 edition), finds that the next phase of competition for passenger experience is already under way. While connectivity is now […]
What have trade associations ever done for me?
Representatives of industry trade associations ISBA, The IAB and The DMA will be taking to the stage at NDA’s Foresight event to prove their worth to the industry. The post What have trade associations ever done for me? appeared first on New Digital Age.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It via @sejournal, @MPentzek
Baidu's new AI CTR divides clicks by citations, not impressions. Here's why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.
Global Launches Ad-Free Radio on Global Player
Global, the media & entertainment group, has today (23rd September, 2026) announced the launch of Radio Plus, giving audiences more choice and a new way to enjoy the same great live radio from the UK’s best-loved music brands, just with [...] The post Global Launches Ad-Free Radio on Global Player appeared first on ExchangeWire.com.
When AI is Everywhere, Where Does Original Thinking Come From?
Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking? The post When AI is Everywhere, Where Does Original Thinking Come From? appeared first on ExchangeWire.com.
‘Better Not Bigger’: 24 Seven Launches New Agency Challenging the Holdco Model
The staffing company launched 24 Seven Agencies, now housing Futureman, SketchDeck, and Markacy.
Retail media is evolving. Here is what marketers should value now by DoorDash
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy. The post Retail media is evolving. Here is what marketers should value now appeared first on MarTech.
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age
Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that. The post Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age appeared first on MarTech.
The real AI advantage is what your company already knows
AI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable. The post The real AI advantage is what your company already knows appeared first on MarTech.