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News

6,494 articles covering the AdTech ecosystem

Knowi Launches Enterprise Data Agents Powered by Its Own AI, Not a Third-Party LLM

MarTech Series

20+ AI agents handle the full analytics workflow from a single prompt. Private AI, MCP server, 70+ data sources. No data warehouse required. Knowi announced AI agents for its enterprise analytics platform – specialized agents that handle analytics workflows end-to-end, from connecting data sources to building dashboards to scheduling reports. The platform ships with 20+ […]

Mar 26, 2026Source

Japanese police just made a VTuber their official Traffic Regulation Ambassador

Tubefilter

Here’s a philosophical question: Would you be more likely to obey the rules of the road if a cute anime girl was telling you about them? Police in Kagawa Prefecture are betting the answer is yes. They’ve tapped Hololive VTuber AZKi as their official Traffic Regulation Ambassador ahead of a Sept. 1, 2026 change that […] Visit Tubefilter for more great stories.

Mar 25, 2026Source

The activists who want No Kings are using Twitch to signal boost their next round of rallies

Tubefilter

On March 28, anti-Trump protesters will gather in cities and towns across the United States for the third wave of No Kings protests. As with the first two rounds of No Kings, the March 2026 demonstrations will be supported by a broad coalition of organizations, including 50501, Indivisible, and the ACLU. This time around, the coalition has an ace up its sleeve: Creators. After hosting a coordinated streaming event on Twitch last week, the No Kings organizers have distributed assets and other materials that will assist creators who show up at their local rallies on the 28th. Visit Tubefilter for more great stories.

Mar 25, 2026Source

After YouTube and Meta are found liable, what’s next for social media addiction trials?

Tubefilter

A California jury's decision could have significant ramifications for social media platforms and their feeds. A landmark lawsuit centered around a 20-year-old named Kaley ended with a decisive verdict: Meta and YouTube were found liable for the mental health woes Kaley experienced after years of regular scrolling. The legal team representing Kaley argued that she suffered from social media addiction, which exacerbated issues like anxiety, body dysmorphia, and suicidal ideation. After more than a week of deliberation, the 12-person jury supported that sentiment. According to the ruling, Meta and YouTube developed platforms they knew to be harmful, then failed to adequately disclose those risks to young people like Kaley. Visit Tubefilter for more great stories.

Mar 25, 2026Source

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US

AdExchanger

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […] The post Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US appeared first on AdExchanger.

Mar 26, 2026Source

Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition

Digiday

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue -- but it's not easy.

Mar 26, 2026Source

Reddit’s new shopping ads are a play for beauty brands’ business

Digiday

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]

Mar 26, 2026Source

Lowe’s is fighting to prevent AI agent overload

Digiday

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.

Mar 26, 2026Source

Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks

AdExchanger

Scouting Out AI Search  Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon.  During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the […] The post Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks appeared first on AdExchanger.

Mar 26, 2026Source

MrBeast’s Beast Industries Hires Hulu and Riot Games Alum Gaude Lydia Paez as Communications Chief

Variety Digital

Gaude Lydia Paez, a PR veteran of Hulu, Riot Games and Fox Broadcasting, has joined Beast Industries, the company founded by YouTube star and entrepreneur Jimmy Donaldson, as chief communications officer. Paez was most recently SVP of global communications and corporate affairs at Riot Games, the game developer and publisher behind “League of Legends.” She […]

Mar 25, 2026Source

EXCLUSIVE: Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.

Adweek

The company plans to unveil a data partnership next month with Dax, the latest in a series of tie-ups signalling Amazon's growing ambitions.

Mar 25, 2026Source

Nordstrom to close 2 full-line stores despite top-line strength last year

Retail Dive

Anchors at malls in Delaware and Texas will close this spring, but the off-price Rack fleet continues to grow, with plans to add 23 locations in 2026.

Mar 25, 2026Source

Why Kristen Cavallo is returning as Martin CEO

Ad Age

Ad Age's Brian Bonilla interviews Martin's Danny Robinson and Kristen Cavallo about their leadership transition.

Mar 25, 2026Source

Agency AI use and the state of human creativity

Ad Age

Ad Age's Brian Bonilla interviews Martin's Danny Robinson and Kristen Cavallo about their uses of AI

Mar 25, 2026Source

What's next for Martin and rebuilding momentum

Ad Age

Ad Age's Brian Bonilla interviews Martin's Danny Robinson and Kristen Cavallo on the agency's future.

Mar 25, 2026Source

Two-Thirds of American Marketers Would Fail a Basic Marketing Test

Adweek

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing.

Mar 25, 2026Source

LA Verdict Against Meta and YouTube Is a Warning Sign for Social Media

Adweek

After years of allegations of harm by youth advocacy groups and corresponding denials from corporate, Meta and YouTube have been found liable for causing mental duress to an adolescent girl—identified […]

Mar 25, 2026Source

Does OpenAI’s Sora shutdown show us that the internet has had its fill of AI slop?

Tubefilter

When OpenAI first revealed Sora, it felt like we were peeking into the future. The AI-powered video generator wowed the internet by turning human prompts into hyper-realstic videos. Two years later, things have changed. AI skepticism is mounting, server costs are rising, and OpenAI is shutting Sora down. The Microsoft-backed tech firm will shuttter both the app and browser-based versions of its video generation service, bringing an end to Sora's brief run. Visit Tubefilter for more great stories.

Mar 25, 2026Source

‘World of Warcraft’ Concert Series Sets Anniversary Tour (Gaming News Roundup)

Variety Digital

The official “World of Warcraft” concert series is going on tour, Swiss concert production company Helvepic announced Tuesday. An immersive live concert, “World of Warcraft: 20 Years of Music” will travel the globe in partnership with Blizzard Entertainment. The tour will kick off in Los Angeles on Sept. 10 and visit cities including Paris, London […]

Mar 25, 2026Source

Brands Strut Into The Devil Wears Prada 2 Universe

Adweek

Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut

Mar 25, 2026Source

Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up

Beet.TV

With more than 350 retail media networks now vying for advertiser dollars, the channel has become so saturated that brands risk cannibalizing their own organic visibility by over-investing in paid placements. That’s the cautionary message from one media agency executive, who argues the industry’s obsession with return on ad spend is leading brands down a [...]

Mar 25, 2026Source

Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross

Beet.TV

SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one side, Yahoo helps brands tap into commerce data and signals to improve campaigns. On the other, it helps retailers and [...]

Mar 25, 2026Source

How Lowe’s creator network is winning over the next generation of shoppers

Retail Dive

The home improvement retailer has partnered with content creators like MrBeast to connect with Gen Alpha long before they purchase their first home.

Mar 25, 2026Source

Meta and YouTube Ordered to Pay $3 Million in Landmark Social Media Addiction Trial

Variety Digital

A jury on Wednesday ordered Meta and Google to pay $3 million to a 20-year-old woman who alleged that she was addicted to Instagram and YouTube as a child. The jury of seven women and five men found the companies liable for product design features that harmed the plaintiff’s mental health. Meta was ordered to […]

Mar 25, 2026Source
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