News

Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical via @sejournal, @billhunt

Reframing "problems" as "opportunities" isn't corporate spin. It's the psychological condition that makes enterprise change actually happen. The post Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical appeared first on Search Engine Journal.

Under Armour unveils ads reframing pressure as a positive

Campaign created by Uncommon Creative Studio.

Does the position of ECD still carry the same weight?

Following ad agencies hiring multiple executive creative directors, Campaign asks adland’s creatives their opinions on the importance of the role.

NPR - Who - 30s

NPR - Why - 30s

NPR - How - 30s

Chobani profiles U.S. soccer stars, and their loved ones, through films, fashion and art

Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.

Chili’s gets Lizzo to perform a new version of its ‘Baby Back Ribs’ jingle

The sparkly spot from It’s Advertising Time includes a new verse to promote the updated menu item.

NPR asks the hard questions in ‘For Your Right to Be Curious’ spots

The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.

Seed - Digestive Health Week - 15s

ESPN - Chirpline - 30s

A maturing OpenAI splits marketing duties between two CMO roles

The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.

Chobani Puts Soccer’s Unsung Heroes on the World Cup Stage

For the World Cup, Chobani is shifting the focus to the grit, determination, and communities behind world-class players.

Paris Hilton’s 11:11 Media Is Debuting a Deepfake Documentary on TikTok

The investigative series, produced by journalist Laurie Segall, is a wager that serious work can flourish on the short-form site.

Roku Home Screen Gets a Personalized Refresh

The US will be the first market to get the Roku home screen update.

IAB Tech Lab tackles the growing AI bot problem

New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. The post IAB Tech Lab tackles the growing AI bot problem appeared first on MarTech.

How to avoid tone-deaf executive listening tours

Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. The post How to avoid tone-deaf executive listening tours appeared first on MarTech.

The 5 myths of marketing leverage

Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. The post The 5 myths of marketing leverage appeared first on MarTech.

AI won’t save a broken organization

There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. The post AI won’t save a broken organization appeared first on MarTech.

Why publishers are betting on video to counter AI search

Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable.  Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now […]

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.

Influence360 Launches as the First AI & Data-Driven Web3 KOL Platform with Global KOL Coverage and Real Attribution

Influence360 introduces a campaign engine that enables Web3 projects to discover KOLs globally, execute structured campaigns, and track real performance across regions, languages, and channels. A benchmark study of 143 Web3 KOLs highlights major gaps in payments, access, and campaign infrastructure, providing context for the platform’s launch. Influence360 announced the launch of its platform, introducing […]

New eClerx Research: 78% of Marketing Leaders Say Martech Investment Fails to Deliver ROI

The eClerx Marketing Report 2026 exposes the activation gap blocking martech spend from generating business results, and offers best practices to close it eClerx Services Ltd , a global leader in AI-powered analytics, digital operations, automation, and business process management, announced the release of its eClerx Marketing Report 2026: Mind the Gap. Based on survey […]

Mphasis Launches Mphasis Tria™, a First-of-its-Kind Enterprise Agency Platform; Governed Front2Back™,Accelerates Mphasis’ Evolution into a Platform-Led AI Enterprise

~ Mphasis Tria™ unifies enterprise insight, foresight, and execution into a governed Enterprise Agency Platform, delivering outcome-led enterprise transformation~ Powered by Mphasis Tria, Mphasis unveiled two market-facing product lines- Mphasis Modernize™ and Mphasis Optimize™ Mphasis, a global AI-led, platform-driven technology solutions provider, announced the launch of Mphasis Tria, an Enterprise Agency Platform that enables enterprises to move beyond AI […]