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Watch the newest commercials from e.l.f. Cosmetics, Liquid Death, Lay’s and more

E.l.f. Cosmetics uses its continuing “Survivor 50” partnership to promote its Suntouchable sunscreen.

Ticker: CBS Mornings Doesn’t Cover Stephen Colbert’s Late Show Finale

CBS News Radio signs off after close to 100 years in operation.

Week of May 11 Cable News Ratings: No Gains for Cable Nets

Trump's visit to China didn't move the needle for cable nets.

Week of May 11 Morning News Ratings: Today Grows in Demo

Today had double-digit growth in the Adults 25-54 demo.

Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them

By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group

Sharyn Alfonsi Out at 60 Minutes as Controversy With Bari Weiss Continues Drawing Attention

Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.

Vox Media, BuzzFeed, and the End of An Era

The sales of the two companies, just a week apart, mark the end of a digital media experiment.

ACR data is invaluable, but only if it lives within DSPs

Oscar Rondon, vice president, data and measurement solutions, Nexxen  Today’s TV advertising doesn’t have a data problem; it has an execution problem.  The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first on AdExchanger.

Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard

The days of waiting until a campaign ends to find out whether it worked may soon be over. Warner Bros. Discovery has unveiled a real-time measurement and attribution dashboard that lets marketers monitor and optimize campaigns while they’re still running – a shift from the traditional post-campaign reporting model that has long frustrated brands seeking [...]

Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance

MIAMI — Post-transaction advertising delivers measurably stronger results than traditional display, but the programmatic infrastructure built to serve the open web may be holding marketers back from realizing its full potential. “The unique thing about post-transaction is high-impact inventory, and it’s brand safe because a real person just made a purchase, which drives incredibly strong [...]

TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim

MIAMI – At the POSSIBLE conference, Kevin Krim, president and chief executive of media-measurement firm EDO Inc., arrived with a message that probably startled at least a few ad executives wandering Miami Beach meeting halls in search of cold brew and attribution models: the future of TV measurement apparently runs through Maslow’s hierarchy of needs. [...]

Inside the Store: Save Mart’s new look

A banner executive shared how customer data influenced the significant changes made to a California store as the grocer’s parent company looks to revamp its entire fleet.

King Kullen promotes 3 executives

Frank Vassallo, a 36-year veteran of the Long Island grocery chain, is now senior vice president of store operations, while two other employees are taking on broader roles in merchandising.

Top Kroger human resources official to retire

Tim Massa, who has worked for Kroger for 16 years, is the latest in a string of senior executives who have decided to depart the grocer following the arrival of CEO Greg Foran earlier in 2026.

Target, Walmart vie for beauty customers

The retailers are investing in ways to court beauty consumers away from specialty retailers, trying new staffing models and remixing the merchandising assortment.

Walmart operations execs latest to leave amid leadership shakeup

John Furner has been reshaping his team since taking over from Doug McMillon as the retail giant’s chief executive earlier this year.

Lululemon, Chip Wilson settle feud

Two of Wilson’s board nominees will join after all, and he has agreed to hold off on further agitation for the next 18 months or so.

Another strong quarter for Dick’s quells some Foot Locker fears

The Foot Locker business posted its first positive comps since late 2024 and the company raised guidance for both banners.

Bath & Body Works CEO: ‘We are in the early stages’ of transformation

The retailer reported that Q1 net sales dipped 3% year over year. Meanwhile, CFO Eva Boratto will step down from her role in June.