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Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney was the incumbent on the brand advertising account.

The work was made by Mother.

Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More

Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...] The post VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.

Colenso BBDO campaign lets users hear short ads during calls for a shot at prizes.

Kristen Nossokoff has joined NowThis as Head of PR, where she will lead external communications and executive visibility for the social-first media brand focused on Gen Z audiences.

The effort from American Eagle-owned Aerie comes as Pamela Anderson gains traction with Gen Z.

CEO Shane Hegde acknowledges AI’s impact on the size of teams but not on the core business of making.

Aerie partnered with Pamela Anderson to call out AI fakery.

Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material. The post How NotebookLM turns marketing docs into usable insights appeared first on MarTech.

Most employees use AI, but only a few use it to create real value. Here’s how to recognize them — and how to help everyone else catch up. The post What the top 5% of AI users do differently appeared first on MarTech.

Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. The post Data built modern marketing, but AI is rewriting the rules appeared first on MarTech.

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements. The post Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout appeared first on AdExchanger.

Built on the same Deep Learning Advertising Platform as ContextGPT, AudienceGPT predicts consumer journeys to create dynamic audiences Cognitiv, the leading advanced performance partner powered by deep learning, announced a major expansion of its platform with the launch of AudienceGPT™, an AI-powered tool that helps marketers identify audiences based on real-time consumer journeys. AudienceGPT moves […]

Why Google's recently finished Spam Update could be the beginning of something bigger that is yet to come. The post Google’s March Spam Update Felt Muted But May Signal Bigger Changes appeared first on Search Engine Journal.

Why the return of scaled, low-differentiation content is putting pressure on Google’s systems and raising the risk of a broader intervention. The post Are We Due Another Florida-Style Update? appeared first on Search Engine Journal.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Campaign understands Dentsu X is the incumbent in the UK.

Awards night took place in London last week.

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV. They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including: - Fraud and waste in the programmatic ecosystem - The "enshittification" of social media - Sky's potential Read More

Qubika has achieved Databricks Gold Partner status, recognizing its proven expertise delivering enterprise-scale data and AI solutions across multiple industries. Qubika, a global data and AI services company, today announced that it has been elevated to Gold Partner status (formerly named “Elite”) within the Databricks Brickbuilder Partner Network, recognizing its advanced technical capabilities, certified expertise, […]

Real-time visibility into the carbon cost of AI-assisted coding, powered by independent academic research AI coding tools have reshaped how software gets built. Yet the environmental cost of this shift is almost entirely unmeasured: ten of thirteen major AI companies disclose nothing about the environmental impact of building and deploying their models, according to Stanford’s […]

Cyabra Strategy Ltd. (“Cyabra”), the solution that analyzes actors, behaviors, and content to uncover coordinated digital manipulation, and Orchestra, a strategic marketing and communications firm, announced a strategic partnership. The collaboration brings real-time narrative protection, crisis monitoring, and AI-driven brand safety to Orchestra clients worldwide. The partnership combines Cyabra’s detection capabilities across social media with […]