News
19,681 articles covering the AdTech ecosystem
VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns
Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...] The post VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns appeared first on ExchangeWire.com.
No CTV, No Choice: The Media Conditions of the Past
Shirley Marschall found herself in a hotel room with only local, linear TV to keep her company. Of course, it got her thinking about the state of modern media… The post No CTV, No Choice: The Media Conditions of the Past appeared first on ExchangeWire.com.
Digest: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping
In today’s Digest, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay for agentic commerce. The post Digest: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping appeared first on ExchangeWire.com.
SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr
SmartNews Japan, one of the country’s leading news platforms, has scaled its advertising business and driven revenue growth while maintaining a high-quality reader experience through its deployment of AppHarbr by GeoEdge. AppHarbr has centralised ad safety and quality management across [...] The post SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr appeared first on ExchangeWire.com.
The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It
Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media buying agency might aim to reduce the cost of producing an approved campaign plan by 25% within 90 days, while […] The post The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It appeared first on AdExchanger.
Trust Becomes Advertising’s Most Valuable Currency in AI Era
CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has become both more valuable and more difficult to earn. Consumers want relevant messages, but they don’t want the eerie feeling […]
Why Spotter Says ‘Creator TV’ Deserves a Seat at the Upfront Table
Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences are actually paying attention. That gap is what one company believes it can fill by packaging creator video not as […]
What The New York Times looks for in AI licensing partnerships
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead
ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture and act on open web intent before it disappears.” And then 51Degrees, a data services company affiliated with online ad […] The post More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead appeared first on AdExchanger.
TikTok commits to expanded child protection initiatives
The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.
Meta adds Threads-specific permissions for businesses
As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.
X Numbers officially launch
The limited access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.
Meta Muse partners with Shopify and gets blocked by Amazon
The artificial intelligence agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.
Meta Muse uses human staff for some functions
The artificial intelligence-powered agent is empowered to make calls on behalf of its users but some of those calls are being handed off to Meta staff, per 404 Media.
Threads adds sticker options for bios
Users can now put animated and static digital stickers in their profile bios.
Clavicular Posts Video After Being Charged With Rape and Drugging: ‘Theres Better Ways to Make Money Then Suing Someone’
“Looksmaxxing” influencer Clavicular has shared his first video on social media since news circulated Monday that the online personality had been charged with rape and drugging in Massachusetts. In the video posted to both TikTok and Instagram, Clavicular includes a compilation of screenshots of text messages with a contact named “Leksy,” a video of himself […]
Peloton Taps Miley For Lowest-Price Treadmill
In a campaign for its first foldable treadmill, the battered tech-and-fitness brand hopes to win back sales and subscribers.
McDonald's Returns To Original Peel-Off Monopoly
The fan-favorite promotion is returning to stories nationwide starting Oct. 6 with a "simplified experience."
Report: Claude, Gemini gain ground on ChatGPT
Comscore, a specialist in measuring and analysing consumer behaviours, has released its Q2 2026 AI Intelligence Report, which shows that consumers are rapidly diversifying which AI assistants they use even as the overall category keeps expanding. According to Comscore panel data, Claude’s share of total AI prompt volume grew from 2 per cent in January […]
White House Draws Fire For Promoting App
The White House is being scored for promoting its official app after President Donald Trump barred CNN, MSNOW and Politico from the promises The Independent reports. “Get real-time updates and live events streamed DIRECTLY to your phone,” the White House wrote on X on Monday. “You’re making Vladimir Putin proud,” wrote political commentator Brian Krassenstein. “State run Media.” Meanwhile, the White House TV pool announced it would suspend coverage of presidential events.