News
16,201 articles covering the AdTech ecosystem
Consumers warm up to streaming ads: Here’s what the numbers say
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.
Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse via @sejournal, @MattGSouthern
A court dismisses Google's DMCA claims against SerpApi, the EU fines Google €890 million, major publishers weigh leaving Google, and Search growth eases. The post Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse appeared first on Search Engine Journal.
Podcast measurement standards expand for the video era
Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market. The post Podcast measurement standards expand for the video era appeared first on MarTech.
Your client just asked if they show up in ChatGPT. Now what? by AgencyAnalytics
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today. The post Your client just asked if they show up in ChatGPT. Now what? appeared first on MarTech.
Media and marketing staff 'less happy and engaged' than global workplace average
Data shared exclusively with Campaign highlights lags in key metrics of workplace engagement and happiness.
SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression
Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...] The post SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression appeared first on ExchangeWire.com.
Indie agency success in 2026—niche focus, social at scale, measurable results
Ad Age’s agency team reveals how small agencies win in 2026: value creation, social at scale, new pricing models and the “it” factors behind this year’s award-winning shops.
Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more
Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.
Legendary Toy Brands Have a New Customer: Adults
A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a dog who grew a long nose,” despite looking more like […]
Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung
Samsung, Depop, Under Armour, American Eagle, and more are behind the week’s most notable ads.
Brands Are Making a Fast Break for the WNBA All-Star Game
34 WNBA brand partners and licensees will be on hand for All-Star Weekend.
RingCentral and OpenAI Collaborate to Accelerate AI-Native Innovation Across RingCentral
Company-wide participation across all disciplines in AI-Native Challenge 2,500 completed projects in under 30 days RingCentral, Inc., a global leader in AI-powered customer engagement, shared results of its AI-Native Challenge — a company-wide initiative in which thousands of employees, engineers, and non-engineers alike each built a complete software project from scratch using ChatGPT Work and […]
ZoomInfo’s Data Says Jersey Mike’s Franchise System Is Consolidating Fast Ahead of Its IPO
New analysis combining Jersey Mike’s S-1, five years of franchise disclosure filings, and ZoomInfo’s proprietary franchise dataset shows a professionalizing operator base, a record wave of ownership changes, and almost no failures. ZoomInfo , the all-in-one AI GTM Platform, has confirmed a new analysis showing Jersey Mike’s franchise system consolidating into the hands of large, […]
Acceldata Expands Operations In Europe To Support Rising Demand for its Cross-Lake Approach To Data & AI
New leadership in Europe across data strategy, sovereignty architecture, and go-to-market expertise to grow the autonomous data and AI market Acceldata, the market leader in agentic data management and provider of xLake Autonomous Data & AI platform, announced its expansion in Europe in response to enterprise customer demand to implement AI data projects at scale, […]
One Click, One Attacker-Controlled Agentic Insider: Zenity Labs Uncovers ‘AgentForger,’ a ChatGPT Vulnerability
A single link could hijack OpenAI’s ChatGPT Agent Builder to stand up an attacker-controlled AI agent with a real employee’s access and its approvals switched off. Until OpenAI’s fix, any organization using Workspace Agents was exposed. Zenity Labs disclosed AgentForger, a critical vulnerability in OpenAI’s ChatGPT Workspace Agents that allowed a single phishing link to […]
Paper Raises $34 Million Series A with Accel and ICONIQ to Build the Design Platform for the Agentic Era
Companies including Ramp, Lovable, and Vercel have adopted Paper Paper, the design platform for the agentic era, announced its $34 million Series A with Accel and ICONIQ. Investors participating include Designer Fund, Michael Grinich (WorkOS), Anton Osika (Lovable), and engineers and designers from Anthropic and OpenAI. Paper will use the new funding to accelerate product […]
Dstillery and Canvas Worldwide Partner to Bring DS-1 Agentic Optimization to Live Campaigns
Dstillery’s DS-1 solves for one of media investment’s most time-consuming, labor-intensive problems: in-flight campaign optimizations Agentic AI is making real advancements in media buying, but it is still in its infancy. To date, AI agents have handled important tasks such as deal discovery, audience discovery, and basic campaign activation. With this announcement, agentic AI takes […]
DevRev Launches Voice AI with Shared Organizational Memory Across Agents
Voice AI on Computer, by DevRev, now takes live customer support calls, drawing on shared memory across agents and surfaces to resolve complex issues end to end DevRev, maker of the agentic AI product Computer, announced Voice AI across its Customer Agent for self-service customer support, extending the same organizational memory already powering chat and email […]
Monk Launches Voice Collections, Bringing AI Phone Calls and Callbacks to Accounts Receivable
Monk’s collections agent, Julia, can now place outbound collection calls and answer inbound AR questions from a dedicated business number, so finance teams can use the channel that collects best without adding headcount. Monk, the AI-native accounts receivable platform, launched Voice Collections. Its collections agent, Julia, can now place outbound collection calls and answer inbound […]
Vending Media Launches Dual-Revenue Vending Model With Screen Advertising and Location Placement Support
Program combines product sales, digital advertising opportunities, and placement assistance for vending operators across the United States and Canada Vending Media Inc. has launched a dual-revenue vending model designed to help operators generate income from both product sales and advertising displayed on digital vending machine screens. The program also includes location placement support to help participating […]
From Desktop to Fingertips: Ecer.com Drives Cross-Border B2B Trade into the Mobile-First Era
Integrating 17 years of B2B digital expertise with advanced AI infrastructure, Ecer.com transitions global trade from desktop reliance to ubiquitous pocket connectivity. The rapid evolution of the mobile internet is fundamentally rewriting the operational blueprint of global commerce. For decades, cross-border B2B transactions have been tethered to desktop environments, heavily reliant on legacy emails, static computers, […]
The Stack: AI, Ads & Antitrust
This week, AI’s growing influence on search and advertising collided with mounting legal pressure on Big Tech, while agency groups continued to reshape their businesses for an AI-first future. In today’s MadTech Daily, we look at the Houthis claiming [...] The post The Stack: AI, Ads & Antitrust appeared first on ExchangeWire.com.
Amazon’s Million-Dollar Seller Revolt
Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes. The post Amazon’s Million-Dollar Seller Revolt appeared first on AdExchanger.
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats. The post How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads appeared first on AdExchanger.