Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them
Last updated May 28, 2026 by ATDb automated enrichment
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By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group
Last updated May 28, 2026 by ATDb automated enrichment
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group