News

10 Brands That Won the World Cup, According to Data

Samba reveals which brands captured the most World Cup impressions across English- and Spanish-language viewership.

InMobi Advertising Launches FRAME Attention, Delivering 3.5x More Attentive Seconds Than YouTube Equivalent Video Ads

Certified high-attention media offering across Mobile In-App Video and Connected TV validated by Lumen Research InMobi Advertising, part of global technology company InMobi, announced FRAME Attention, a certified high-attention media product available across Mobile In-App Video and Connected TV (CTV). Validated by Lumen Research, a trusted partner in attention measurement, FRAME Attention promises a minimum […]

PropertyRadar Powers Multi-Channel Marketing Across 160 Million Properties Using Nylas Email API

With Nylas handling email infrastructure across Gmail, Outlook, and IMAP, PropertyRadar 5.0 launched an AI-powered outreach engine reaching property owners at scale Nylas, the communications data layer for modern software, recently published a case study detailing how PropertyRadar built the email backbone for its multi-channel marketing engine using the Nylas Email API. Hundreds of thousands […]

AI-Powered Open Source BI Platform Helical Insight Makes Enterprise Features Free

Download the feature-complete Helical Insight Community Edition with AI analytics, dashboards, reporting, embedded BI, SSO & more – free and open source. Helical Insight, the open source Business Intelligence (BI) platform, with AI capabilities, developed by Helical IT Solutions, today announced a major update to its Community Edition, making enterprise-grade BI capabilities available in its […]

SoLeads.ai Refreshes Website and Key Social Data Export Tools

The refreshed experience provides a clearer workflow for reviewing public data and exporting available records to CSV or XLSX. SoLeads.ai has completed a coordinated update to its homepage and several key product pages, introducing a clearer and more streamlined experience for users working with publicly available social media and business information. As a social media data […]

Craft Creative Launches a Human-Led Approach to AI Video Production

Craft Creative, a Charleston-based video production company serving brands nationwide, is advancing a human-led approach to AI video production. Craft Creative, the premium video production subsidiary of VIP Marketing, is advancing a human-led approach to AI video production. This new hybrid model helps brands create content more consistently while preserving the original thinking, strategy, and […]

Sandler Partners Expands Portfolio with VoicePrompts AI to Bring AI-Powered Phone Messaging to 10,000+ Trusted Technology Experts

This new partnership enables Sandler Partners’ network of technology experts to offer their clients an AI-powered phone messaging platform designed to modernize their existing solutions. Sandler Partners, the nation’s leading independent technology distributor, announced a distribution agreement with VoicePrompts AI, the AI-powered phone messaging platform for businesses across 20+ industries. This partnership gives Partners a […]

Pervaziv AI Expands Cortex Enterprise AI with Salesforce CRM, Connecting Customer Context to Secure Software Delivery

Tenth enterprise MCP connection brings accounts, contacts, opportunities, cases and CRM workflows into Cortex across developer, browser, and mobile experiences. Pervaziv AI today announced Salesforce CRM support in Cortex, expanding the company’s Enterprise AI ecosystem with its tenth Model Context Protocol, or MCP, connection and adding a new customer and revenue dimension to connected software delivery. Our vision for […]

WellSaid Sets a New Industry Standard for AI Voiceover Pricing

WellSaid’s new pricing is built around the creative process, so businesses can test and iterate realistic voiceovers for their use cases – without it affecting their bill. WellSaid, the AI voiceover platform for professional content creation, announced a new standard pricing model that makes it easier for businesses to try out real use cases. Only […]

Customer Retention Is Becoming Marketing’s Competitive Advantage

For much of the past decade, digital marketing has been dominated by customer acquisition. Brands invested heavily in paid search, social media, retail media, influencers, and performance advertising, all with the goal of finding the next customer more efficiently than their competitors. That equation is beginning to shift. As consumers discover brands through an expanding […] Customer Retention Is Becoming Marketing’s Competitive Advantage first appeared on Street Fight.

Week in Review: Havas’ Bolloré Says AI No Longer Seen as Threat to Agency Survival, France Approves Under-15s Social Media Ban, and ProSieben to Add ZDF Content to Joyn

In this week's Week in Review: Havas talks up AI in H1 earnings, France approves a social media ban for under-15s, and ProSieben adds public service content from ZDF to the Joyn streaming service. Top Stories Havas' Bolloré Says AI is No Longer Seen as Threat to Agency Survival Havas delivered net revenue growth of Read More

Disney+ and Hulu keep nostalgia rolling with ‘Throwbacks’ street corner in LA

The interactive activation lets fans browse oversized VHS and DVD cases while revisiting favorite Disney throwbacks.

Disney+ Hulu Throwbacks - Rewind Corner - 48s

Last chance to register for 2027 Ad Age Best Places to Work

Registration for the 2027 Ad Age Best Places to Work program closes Friday, July 31, 2026.

After World Cup, Brands Look to LA28 With a New Sports Marketing Game Plan

After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers for the final match on […]

LG Is Bringing Free, Console-Quality Gaming to Its TVs—No Hardware Required

Through a partnership with Phynd, the TV manufacturer aims to expand the gaming market by eliminating nearly every barrier to entry.

Yannick Bolloré Says Havas’ Size Is Its Strength: ‘I’m Not Sure Scale Is an Advantage Today’

The CEO chats with ADWEEK about Q2 earnings, North America performance, and the pros of staying midsize

The 7 layers of an AI-ready marketing operating system

See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI. The post The 7 layers of an AI-ready marketing operating system appeared first on MarTech.

The real risk in agentic commerce

As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. The post The real risk in agentic commerce appeared first on MarTech.

Time saved by using AI is being spent on managing its output

Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work. The post Time saved by using AI is being spent on managing its output appeared first on MarTech.

HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots

June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly. The post HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots appeared first on MarTech.

APMA publishes roadmap for the future of affiliate marketing in the age of AI

New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and […]

NIQ Expands GenAI Capabilities Across gfknewron, Turning Trusted Intelligence into Decisions Faster

New capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making NIQ, a leader in consumer intelligence, announced the expansion of AI-powered Smart Insights across its gfknewron® platform. By bringing together markets and categories into a single view, gfknewron enables businesses to transform complex market, consumer and supply chain data into clear, actionable […]

AnySearch Launches Student & Developer Program to Support Next-Generation AI Builders

AnySearch officially launched the Student & Developer Program, a global initiative offering free access to AnySearch’s AI search infrastructure. The program is designed to empower students and developers in driving academic research, contributing to open-source projects, and building the next generation of AI-powered applications. As AI evolves, applications are shifting from simple information search to […]