News
19,681 articles covering the AdTech ecosystem
Aprimo Launches Content Portfolio Management to Extend Governance Beyond the DAM
New AI-powered solution discovers and governs distributed content across the entire ecosystem without requiring migration Aprimo, a global leader in digital asset management and content operations solutions, announced the launch of Content Portfolio Management (CPM), an AI-powered governance product that discovers content across an entire ecosystem, applies brand and compliance policies automatically, and prioritizes the […]
MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format
(L-R) Stefano Sala, CEO, MFE Advertising; Matteo Cardani, CMO, MFE Advertising; Michele Giraudo, CRO, MFE Advertising When MFE-MediaForEurope took full control of German broadcaster ProSieben just over one year ago, the media holding company positioned the takeover as a play for scale in the face of competition from US streaming giants. By enabling Read More
NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising
NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...] The post NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising appeared first on ExchangeWire.com.
IAB Europe Appoints Sonia Carreno as Next Chief Executive Officer
IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today (23rd September, 2026) announced that Sonia Carreno, currently president of IAB Canada, has been appointed as the organisation’s chief executive officer elect, succeeding Townsend Feehan, [...] The post IAB Europe Appoints Sonia Carreno as Next Chief Executive Officer appeared first on ExchangeWire.com.
Nexxen U Launches ‘Data for the Converged Media World’
Nexxen, the advertising technology platform powered by unique data and media, announced today (23rd September, 2026) a new module from its flagship education initiative, Nexxen U. The module – Data for the Converged Media World – is designed to demystify [...] The post Nexxen U Launches ‘Data for the Converged Media World’ appeared first on ExchangeWire.com.
How ChatGPT Sponsored Agents work—and what brands can and can’t control
Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.
How the CMO role at Ally Financial is evolving to include PR, tech and brand
Ally Chief Marketing and PR Officer Andrea Brimmer talks about the bank's recent reorganization and how it paved the way for the marketing of new campaign "Life Today."
Career Journeys—Crispin CEO Maggie Malek on unexpected paths into advertising
Before her advertising career, Malek’s jobs included bartending, wedding planning and the U.S. Army Reserve.
What mid-size brand marketers look for in agencies
Mid-size brands want the scale and capabilities of a big agency but might not have the money to hire one.
Guy Martin’s Proper Jobs returns for third season
Guy Martin returns to free streaming service U (u.co.uk) and U&Dave for a third season of Guy Martin’s Proper Jobs (4×60’), once again produced by North One. The series is now in production and will air early next year. Series one was nominated for Broadcast Digital’s Best Popular Factual Programme at 2025’s Broadcast Digital Awards […]
Banijay Entertainment orders Temptations Under the Sun dating show
Media and entertainment group, Banijay Entertainment, has acquired the global rights to French-Canadian dating format, Temptations Under the Sun. Expanding the group’s strategy-led reality-dating portfolio, the title is a spin-off of Canada’s longest-running reality romance show Occupation Double, which has aired for more than 20 years. Created by Productions J, the French version, OD: Tentations […]
Optro and Carahsoft Partner to Bring Innovative Agentic GRC Platform to the Public Sector
Transformative AI-Driven Solutions Now Available to State and Local Governments and Educational Institutions Optro, the leading AI-powered GRC Intelligence platform empowering enterprises to transform risk into opportunity, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, announced a partnership. Under the agreement, Carahsoft will serve as Optro’s Master Government Aggregator®, making the company’s governance, […]
zeb Partners with Cognition to Scale AI Engineering Across Global Enterprises
Strategic partnership brings autonomous AI software engineers to the enterprise, augmenting human capabilities to transform the software lifecycle and accelerate business value zeb, a frontier-agnostic deployment company, has partnered with Cognition, creator of Devin, the first autonomous AI software engineer, to help enterprises apply AI to software development work at scale. Together, zeb and Cognition […]
Phaedon Hands Loyalty Teams the Controls, Letting Them Build and Run Entire Programs by AI Conversation
Tally becomes the first loyalty platform where AI acts on the program itself, building live changes to earning rules, tiers, and promotions, with a person approving every one before it commits For years, loyalty teams have owned their programs on paper but not in practice. The tiers, earning rules, points, and segments have lived behind […]
Tempo Launches Loop to Turn Fragmented AI Adoption Into an Enterprise AI Operating Model That Connects Strategy to Human and AI Work
Tempo’s AI-native platform evolves Strategic Portfolio Management into Intelligent Portfolio Orchestration, aligning people, AI agents and investment around enterprise strategy. Tempo Software announced the general availability of Tempo Loop, the AI-native Intelligent Portfolio Orchestration platform that helps enterprises move from fragmented AI adoption to an Enterprise AI operating model for coordinating human and AI work. […]
Progress Software Completes Acquisition of Domo’s AI and Data Platform Business
Acquisition advances Progress’ strategy to deliver the context and control organizations need to achieve trusted AI and agentic outcomes with confidence Progress Software (Nasdaq: PRGS), an AI infrastructure software leader, today announced it has completed its acquisition of substantially all the assets of Domo’s AI and data platform business, as well as assumed certain liabilities. […]
Promevo Expands Strategic Partnership with Google Workspace, Achieves Diamond Tier in the Co-Sell & Services Path
Leading Google Cloud services and technology provider Promevo announced it has reached the Diamond Tier in the Google Workspace Co-Sell & Services Partner Path, the highest level of partnership recognition for Google Workspace. This progression reflects an expanding collaboration between the two companies. Besides serving Google Workspace clients, Promevo is also driving Gemini Enterprise implementations, […]
RocketBench Launches AI-First WordPress Development Plan for the 40 Percent of the Web That Runs It
Unlimited requests, next-business-day delivery, and a human sign-off on every change, with no hours cap RocketBench has launched an AI-first WordPress development subscription built for the businesses and agencies that keep the largest part of the web running. WordPress powers about 40 percent of all websites, according to W3Techs. We turned off the hourly clock. […]
Tells.co to Attend ITC Vegas 2026 to Discuss Insurance SMS
The messaging platform joins InsureTech Connect at Mandalay Bay to share permission-based SMS approaches for policyholder and follow-up communications. Tells.co, an SMS and AI messaging platform, will attend ITC Vegas 2026, the InsureTech Connect conference taking place September 29 through October 1 at Mandalay Bay in Las Vegas. The Tells.co team is going to connect […]
Memories.ai Launches LUCI Desktop, a Local Context Layer for AI Agents
Memories.ai launches LUCI Desktop, a lab product co-developed with leading chip companies, that offers local computer history for your AI agent. Memories.ai today announced the launch of LUCI Desktop, an application that records a person’s screen and converts it into context that an AI agent can use, with all processing handled on the device. LUCI […]
Suplari Launches Canvas: The AI-First Procurement Dashboard Generator
Agent-built views on unified spend, supplier and contract data let procurement teams build and change their own dashboards without a specialist or IT ticket. Suplari today announced Suplari Canvas, an agent-built shared visualization surface in the Suplari Procurement Intelligence Platform. Suplari Canvas turns a conversation into a connected operational surface, agent-built visualizations that filter and […]
ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows via @sejournal, @MattGSouthern
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.
Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue
Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...] The post Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue appeared first on ExchangeWire.com.
Azerion Unifies Publisher Supply Business Under Improve Digital
Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...] The post Azerion Unifies Publisher Supply Business Under Improve Digital appeared first on ExchangeWire.com.