Why Agentic Measurement Will Reprice The Ad Market

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. […] The post Why Agentic Measurement Will Reprice The Ad Market appeared first on AdExchanger.