News

Meta ad costs hit five-year low as creative drives performance

Platforms’ AI targeting is driving costs down for brands, but conversion rates decline.

Publicis Groupe UK hires Laura Vipond as chief growth officer of Creative Practice

Vipond joins from Ogilvy UK.

History of Advertising Trust celebrates 50th birthday with inaugural awards

Invitation-only awards take place in September, while a Teenage Kicks roadshow will tour UK in October and November.

Havas reports 2.5% expansion in Q2 but UK growth 'slightly negative'

The network confirmed growth guidance of 2-3% for 2026.

Quiet Storm appoints Massimo Fiori as managing director

Fiori has been client development director at Quiet Storm since 2025.

Quilter takes money to couples counselling in debut TV ad

Ad was created by Joint.

Campaign Big Global Awards 2027 now open for entries

Early-bird deadline closes on 13 August.

Spotify - That’s Fan Life - 90s

Beefeater 0.0 x Jamiroquai - Virtual Insanity (30th Anniversary) - 2m02s

Ad Age at Cannes: Conversations shaping the future of marketing

Every year at Cannes Lions, as the advertising and marketing industry gathers to exchange ideas and celebrate creativity, Ad Age is on the ground bringing you the voices shaping what comes next.

5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More

CMO hires, promotions, and exits this week

5 Books That Will Teach You Everything You Need to Know About Creative Leadership

The creative-to-manager manual they didn’t give you.

Week of July 13 Morning News Ratings: GMA Grows Week-to-Week

CBS Mornings was down by double digits in the demo.

Week of July 13 Evening News Ratings: WNT and Nightly News Finish Strong

The demo battle between ABC News and NBC News is getting closer.

New Jersey bans dynamic pricing

The legislation also puts a one-year pause on retailers adopting ESLs while the state studies the technology.

The Friday Checkout: Is Albertsons ripe for a potential suitor?

The grocer’s stock price hit an all-time low this week after it reported weak quarterly results and announced a drive to improve its performance.

Albertsons looks to keep lower-income shoppers from defecting to discounters

“Our biggest leakage is to the big players — to Walmart, Amazon and to some degree Aldi,” CEO Susan Morris said during an earnings call.

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old company.

Ross accelerates brick-and-mortar expansion with nearly 50 new locations

The discount retailer is on track to open around 110 stores this year.

The Weekly Closeout: Digital Brands Group enacts reverse stock split, gas prices up again

The company will implement a 1-for-40 split to comply with Nasdaq rules, and this week's $100-per-barrel price on oil poses a risk to household budgets.

Adidas to open concept store in Mall of America

The Minnesota-based location will offer localized merchandise, including a shop dedicated to Timberwolves NBA player Anthony Edwards.

Under Armour gets heated with François Arnaud

The brand’s latest ambassador stars in “Heated Rivalry” and teases its HeatGear franchise in a new campaign.

Sociable: Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

Marketers’ latest AI conundrum: an environmental footprint left unmeasured

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.