Tech Lab Proposes RFP-To-Buy Process For Agentic Ads, Seeks Comment

"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals in media buying. It will be open for public comments until Oct. 22.

Last updated Sep 22, 2026 by ATDb automated enrichment