The Industry Needs More Strategic Thinkers, but It’s Not Incentivising Their Development

You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group the WFA and marketing advisory Mediasense found that strategic thinking skills — such as setting direction, prioritising Read More

Last updated Sep 22, 2026 by ATDb automated enrichment