HOKA turns Hackney Half into a live canvas celebrating the intersection of running and culture

An evolving mural, Lime bike takeover, recovery rides in branded black cabs and Citymapper activations embedded the brand into the fabric of Hackney Performance footwear and apparel brand, HOKA, launched an experiential multichannel campaign in celebration of its support of the HOKA Hackney Half Marathon, marking its first year as title sponsor, which took place […]