Marketers Must Connect Data, AI and Creative to Maximize Results

CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves advertising. Denise Colella, vice president of Adobe’s Global Digital Strategy Group, said brands and publishers already have the technology and data […]

Last updated Sep 20, 2026 by ATDb automated enrichment