News
16,276 articles covering the AdTech ecosystem
Allwyn UK spotlights how winning Powerball can change communities
The campaign, created by VCCP, launches Powerball in the UK.
How the cyclosporiasis outbreak is testing Taco Bell’s brand
The brand showed swift action on lettuce, but experts say the communications effort is only beginning.
Picking An MMM
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. The post Picking An MMM appeared first on AdExchanger.
Walmart touts some of its lowest back-to-school pricing since 2019
The retailer also debuted a new grocery-focused college basket for under $35.
The Friday Checkout: Will Kroger’s push into Florida ever materialize?
The supermarket chain’s Harris Teeter banner reportedly canceled an expansion plan in the state, highlighting the difficulty for grocers of building scale in new regions.
Instacart acquires shelf-scanning technology startup
The purchase of Arpalus gives it a system that allows workers to record product levels on store shelves using a smartphone app.
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
Ulta Beauty names Domino’s veteran as CTO
Kelly Garcia, who has been on the board since 2022, joins the retailer in the midst of a tech-driven strategy to drive growth and personalization.
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
Back-to-school spending forecast to reach record highs
Nearly two-thirds of consumers have already started shopping for the season, but affordability is a major concern, according to a new report.
The Weekly Closeout: RadioShack eyes a comeback, Wayfair and QVC kick off the holidays
The electronics company hired a managing director for RadioShack USA, while the online retailers roll out July holiday-themed sales events.
Conversational Advertising Is Entering MULO Marketing
Conversational AI is rapidly becoming another place where consumers discover local businesses and the advertising infrastructure is beginning to follow. As brands prepare, the challenge is shifting from simply being recommended by AI to managing paid visibility at scale. For years, digital advertising for multi-location brands followed a familiar playbook. Consumers searched Google, clicked through […] Conversational Advertising Is Entering MULO Marketing first appeared on Street Fight.
Coffee Mate stirs up summer fling with social-first campaign
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
Campaign Trail: Yeti spells out consumer passions with four-letter words
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
Netflix says live events bolster ads but affect viewer engagement
The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
Watch the newest commercials from Lysol, Consumer Cellular, Geico and more
Lysol calls attention to its Lysol Disinfecting Wipes donation initiative for schools.
Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman
Transforming sunscreen from a functional necessity into an immersive lifestyle brand.
Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World
The soccer tournament showed how being ready leads to success.
Salesforce’s woes underline marketing’s agentic AI problems
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. The post Salesforce’s woes underline marketing’s agentic AI problems appeared first on MarTech.
3C Ventures’ Michael Kassan: AI Ranks Among ‘Three Most Important Technological Advances’ In 50-Year Career
CANNES, France — Artificial intelligence represents a generational shift comparable to mobile telephony and the internet, driving a veteran industry executive off the sidelines and into a consultancy built to help companies navigate marketing’s most transformational moment. “Over the arc of my career, which has been 50 years since I finished graduate school, the three […]
PixPix Introduces One-Image Workflow for Complete E-Commerce Visual Content
The AI workflow helps sellers create product images, lifestyle scenes, A+ content and marketing assets from a single source image. PixPix, an AI creative platform for e-commerce brands and sellers, today announced the availability of a one-image visual content workflow designed to turn a single product photo into a broader set of e-commerce marketing assets. […]
Best AI Tools for Branding (2026): CapCut Featured for Creating Branded Video and Visual Content by Expert Consumers
Expert Consumers has recognized CapCut in its 2026 coverage of the best AI tools for branding. The recognition highlights CapCut’s integrated collection of AI-powered tools for generating videos, creating images, producing music, and editing visual assets within a unified workflow. As businesses continue to expand their digital presence, AI has become an increasingly important part of the branding process. […]
‘Fallout 5’ in Preproduction, ‘Elder Scrolls 6’ Is Bethesda’s ‘Primary Development Focus’ Following Xbox Layoffs, Studio Chief Says
Following sweeping layoffs at parent company Xbox earlier this month, Bethesda Game Studios director Todd Howard revealed details about the developer’s future strategy Friday, confirming “Fallout 5” is in the works and “The Elder Scrolls 6” is the studio’s top priority. “Our teams are now developing The Elder Scrolls VI and Fallout 5 on Creation […]