News
19,985 articles covering the AdTech ecosystem
Atlanta Sports Teams Tap Into Culture to Keep Fans Engaged
Atlanta sports have deep roots in history, culture, and music, creating connection beyond the game.
Week of Sept 7 Morning News Ratings: GMA Grows in Both Categories
But Today still holds onto lead.
Ticker: Trump Says He’s Banning CNN and MS NOW From White House
The two outlets are still reporting from the White House.
When AI becomes the audience, brand safety gets complicated
Hakim Charles, Founder of Vellum Intelligence and former public policy and regulatory affairs leader at Meta and X, joined Rob Rasko, President, Brand Safety Summit in an interview to close this year’s show to discuss advertising in the age of AI, the implications for brand safety and why brands may soon need to appeal to machines as well as humans. The post When AI becomes the audience, brand safety gets complicated appeared first on New Digital Age.
Agency news: AgencyUK, Bray Leino, Magnetic and more
AgencyUK names Jamie’s Farm as […] The post Agency news: AgencyUK, Bray Leino, Magnetic and more appeared first on New Digital Age.
Talent Tracker: The Ogilvy Group, Brandtech Group, Audion and more
The Ogilvy Group UK appoints […] The post Talent Tracker: The Ogilvy Group, Brandtech Group, Audion and more appeared first on New Digital Age.
New Business Bulletin: Ocean Outdoor, Fairing, RTB House and more
Ocean Outdoor partners with Cityz […] The post New Business Bulletin: Ocean Outdoor, Fairing, RTB House and more appeared first on New Digital Age.
EMARKETER’s Nate Elliott: AI Advertising Will Hit $32 Billion This Year
Most of the conversation about AI in marketing focuses on chatbots and LLM-powered discovery. The money tells a different story. “This year in the US, AI advertising will generate more than $32 billion in revenue. That’ll more than double to $68 billion by 2030,” Nate Elliott, principal analyst at EMARKETER, told Beet.TV contributor David Kaplan […]
Navigating AI, Super-Serving Audiences, Engaging the Creator Economy and More at Variety’s 2026 Entertainment and Technology Summit
Executives, marketing professionals, entrepreneurs and creators across the field of film, television and gaming came together for a day of keynote speakers, panels and networking on Thursday for the Variety Entertainment & Technology Summit presented by EY. Industry professionals from Blumhouse Atomic Monster, Sony, Warner Bros., Mattel, Reddit and more spoke about navigating AI, engaging […]
Checking A Page Is Part Of A Retrieval Pipeline For AI via @sejournal, @chrisgreenseo
No GSC for ChatGPT? Paste a distinctive snippet into a chatbot and ask for exact matches. If your URL comes back, retrieval isn't your problem. The post Checking A Page Is Part Of A Retrieval Pipeline For AI appeared first on Search Engine Journal.
iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise
Be open, adapt, and don’t fear AI, said the hosts of Things They Don’t Want You to Know
Why Brands Should Embrace ‘Constellation Thinking’ in Finding Their Purpose
Michael Ventura speaks on a different approach to finding your purpose.
HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud
Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- old who used his father’s already-logged-in Google business account to spend $118,000 on YouTube ads promoting his Minecraft and Roblox channel. His dad, a media buyer who got into hot water at work […] The post HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud appeared first on AdExchanger.
Game On: MDRN Logic Highlights NBA Forward's Passion For PlayStation
The social spot taps into Gianni Antetokounmpo's childhood.
PLR Group, Lin-Manuel Miranda Promote People's Theatre
The "New York Stories" campaign amplifies immigrant voices.
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It via @sejournal, @gregjarboe
Turn AI guardrails into search assets with a school district's template for published policies, named reviewers, and clear data protections. The post Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It appeared first on Search Engine Journal.
Google Adds Local Businesses To EEA Search Result Units via @sejournal, @MattGSouthern
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers. The post Google Adds Local Businesses To EEA Search Result Units appeared first on Search Engine Journal.
WARC: Role Of TV Declines In Top Campaigns
The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness, based on the creative and effectiveness award competitions that the group measures annually around the world.
NFL Opening Week Draws 19.5M Viewers, Down 13%
The first week of the 2026 NFL regular-season fell 13% to an average 19.5 million viewers per game vs. the record-breaking 22.3 million viewers per game averaged during Week 1 in 2025.
BSSP Elevates Dagli To Chief Creative Officer
As a member of the senior leadership team, he'll also play a central role in planning the agency's next phase of growth, partnering with the CEO, Tracey Faux-Pattani, and executive strategy director, Jake Bayham.
AI Flick Of The Switch: Consumer Behavior Drives Changes In Marketing Spend
Almost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report.
Judge Urged To Halt FCC Probe Of ABC
"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue.
News Groups Urge Newsom To Sign Tax Credit Bill
Several organizations, including the News/Media Alliance, have signed a letter urging California Governor Gavin Newsom to sign a “news-neutral” employment tax credit to preserve local journalism, the News/Media Alliance reports. The “Community NEWS Act,” (AB-2222) is a “news-neutral” mechanism creates refundable employment tax credits for qualifying local news organizations, whatever their size, speech and structure as long as they hire and retain journalists in the state. Newsom has until Sept. 30 to sign the legislation.
'The Atlantic' Gets Less Traffic But More Subscribers From Google
Like many publications, The Atlantic has seen referrals from Google decline. But The Atlantic is getting more subscribers from the Google traffic that does exist. “Google is sending us fewer people who aren’t going to subscribe,” said Nicholas Thompson, CEO of The Atlantic. The publication has 1.6 million paid subscribers and has been in the black since 2024. In another development, The Atlantic is getting micropayments from Parallel Web Systems, an AI startup that builds web search infrastructure for non-human AI agents.