News

Teck Noc Launches Service to Track How Brands Appear in AI Search Answers

New service from Teck Noc monitors whether businesses are being cited by AI tools like ChatGPT and Gemini, as competitors already are. Digital marketing agency Teck Noc has launched AI Search Monitoring, a new service that tracks how and whether businesses are mentioned or cited in answers generated by AI tools such as ChatGPT, Gemini, […]

Creatio Partners with ai4process as Exclusive Partner in India and Global System Integrator

The new partnership will help organizations modernize operations with AI and no-code Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a partnership with ai4process Ltd, a global digital transformation and enterprise automation consulting company. Through the partnership, ai4process […]

Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake

The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.

Google May Be Penalizing AI-Generated Content As Thin Content via @sejournal, @martinibuster

Google may be penalizing AI-generated content under an expanded definition of thin content. The post Google May Be Penalizing AI-Generated Content As Thin Content appeared first on Search Engine Journal.

Google Ads’ Target-Based Bidding Update For Ecommerce via @sejournal, @tonyadam

Google's August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first. The post Google Ads’ Target-Based Bidding Update For Ecommerce appeared first on Search Engine Journal.

Monzo introduces ‘Get Busy Living’ with cinematic spots from Daniel Wolfe

BBH London’s campaign features 10 films in which banking fades into the background of everyday life.

Monzo - Get Busy Living - All My Love - 30s

Monzo - Get Busy Living - First Holiday - 30s

Monzo - Get Busy Living - Dirtbag - 30s

Monzo - Get Busy Living - Voice of an Angel - 30s

The Open Internet Is Closing The Gap With Walled Gardens

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap is about to close. Better data, real investment in AI, credible measurement and market consolidation are giving the open internet […] The post The Open Internet Is Closing The Gap With Walled Gardens appeared first on AdExchanger.

Retail brands risk optimizing the wrong thing

AI platforms are making purchase decisions. Is your brand structured to be found?

Audience-proof your campaigns: Defensible strategy for marketers

Make your BFCM bets defensible: simulate audience reactions before launch.

Dylan Mulvaney Fires Back After Trump Mocks Her and Kaitlan Collins in White House Correspondents’ Dinner Speech: ‘Actually the Greatest Compliment of All’

Dylan Mulvaney has hit back at U.S. President Donald Trump after he mocked the trans advocate, actress and singer in his White House Correspondents’ Dinner speech on Friday. “My name is Dylan Mulvaney and the president said my name four times in his speech on Friday night,” she began a TikTok video response posted on […]

Holiday planning needs a new playbook

This holiday season, agility—not bigger budgets—will separate winners from everyone else.

Google Expands Review Guidelines And Warns Of Manual Actions via @sejournal, @martinibuster

Google expanded its review snippet documentation with new ways content can trigger a manual action. The post Google Expands Review Guidelines And Warns Of Manual Actions appeared first on Search Engine Journal.

Proportion of adland ready to quit over stricter in-office policies rises to more than half

The finding from the Great Pitch Poll showed an increase on last year’s 42%.

The greatest creative brief ever written: get home

More than ever, a powerful brand platform needs a fixed emotional destination that permits many different journeys.

Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results

In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk let certifications lapse, and Havas posting +2.5% organic growth [...] The post Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results appeared first on ExchangeWire.com.

Why emotional relevance, not impressions, drove World Cup brand success

Kantar data shows the strongest World Cup sponsors built loyalty and emotional engagement with young fans, not just reach or impressions.

CMO turnover in the restaurant industry—why marketing leaders are under pressure

Between growing expectations of CMOs and mounting pressure on the industry, turnover is high.

How CMOs should navigate AI opportunities and risks

CMOs who can address and respond to the many ways AI is disrupting brand marketing will emerge as leaders in the industry.

BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés

As the cause of daily pain...why haven't corners stood trial prompts the ad?

Canva’s CMO on the Weekly Check-In That Keeps Product and Marketing in Sync

As AI reshapes Canva at speed, Zach Kitschke and his team are taking a seat alongside developers at roadmap meetings.