Out-Of-Home’s Moment: Why Physical Presence Has Become One Of Advertising’s Most Valuable Assets

CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all four demographics, out-of-home consistently ranks in the top five media where consumers are receptive to advertising. Social and CTV do […]

Last updated Sep 23, 2026 by ATDb automated enrichment