The Measurement Reset: What It Really Takes to Make MMM Work

CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — and it explains why he recently decided to subject his own business to the kind of econometric scrutiny he once […]

Last updated Sep 23, 2026 by ATDb automated enrichment