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11,512 articles covering the AdTech ecosystem
Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The Military appeared first on AdExchanger.
Walmart operations execs latest to leave amid leadership shakeup
John Furner has reshaped his team since taking over from Doug McMillon as the retail giant’s chief executive earlier this year.
Mass retailers draw level with supermarkets as primary grocery destinations, research shows
People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.
More than a Store: Grocers’ virtual cooking classes can whip up customer loyalty
Consumer interest in healthy eating and grocers’ intensified pursuit of shopper loyalty are the right ingredients for online cooking demos — as Kroger and Giant Food are proving.
Walmart rolling out simplified inbound logistics for suppliers
The retailer's Prepaid Consolidation Program enables suppliers to send products to one location, rather than managing shipments to multiple distribution centers.
Why Everlane and Shein are actually a good match
The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.
Best Buy incoming CEO: ‘We’re not just a retailer anymore’
Jason Bonfig, who takes on the top post in November, plans to grow the business by investing in advertising, customer experience and new store formats.
CBP raises accepted tariff refunds to $85B
As of Friday, about $20.6 billion in certified refunds with interest have been completed through Customs and Border Protection’s dedicated portal.
Sephora a surprise drag on Kohl’s in Q1
The department store posted some improvement in the period but margin gains were meager, and sales are expected to be flat at best this year.
Warby Parker to enter new category with Intelligent Eyewear
The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.
Dick’s Sporting Goods launches AI adviser
Coach by Dick’s provides shoppers with product recommendations and training tips tailored to their sport, needs and proficiency level.
Capri Holdings’ ‘biggest issue’ is footwear
Michael Kors is going through a strategic repositioning of the category, as that brand and Jimmy Choo prioritize more casual styles.
AdRoll Launches MCP Server to Make Campaign Insights and Actions Available Inside AI Tools
AdRoll, an AI-powered multi-channel advertising platform, announced the open beta launch of the AdRoll MCP Server, a secure, highly efficient approach for customers to connect AdRoll and AdRoll ABM to the third-party AI assistants, agents and automation tools they already use. Built on the open Model Context Protocol (MCP) standard, the AdRoll MCP Server empowers […]
63% of Content Managers Now Run Content Beyond the Website, Liferay Survey Finds
New report reveals the CMS has evolved into an enterprise content hub as teams manage more channels, tools, and AI-assisted workflows The modern CMS is no longer just a website publishing tool. Liferay, a leading provider of Digital Experience Platforms (DXPs), released new research showing that digital content management has become a broader enterprise function as […]
Reply Expands Prebuilt AI Apps With New Production-Ready Applications to Accelerate Enterprise AI Adoption
Reply released a new set of Prebuilt AI Apps: ready-to-use agentic applications designed to drive efficiency and business growth by accelerating the integration of AI into enterprise processes. In developing the Prebuilt AI Apps, Reply has identified key areas within enterprise processes where AI can create tangible operational value and turned them into reusable assets, combining deep process knowledge, curated datasets, domain ontologies and reusable […]
FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners
New Marketing Intelligence System helps FMG teams improve execution and better support the large enterprises and more than 80,000 financial advisors and insurance professionals they serve FMG, a leading marketing technology platform for wealth management and insurance organizations, announced the launch of its Marketing Intelligence System, a new internal AI-powered platform that gives FMG teams […]
TeamViewer Appoints Peter Ruchatz as Chief Marketing Officer
TeamViewer announced the appointment of Peter Ruchatz as Chief Marketing Officer (CMO), effective September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven track record of delivering strong growth in Enterprise and SMB segments. He will join TeamViewer’s Senior Leadership Team and lead the global marketing organization across brand, product marketing, demand […]
Hiya’s Call Protection Technology Powers Telenor Sweden’s New Nummerkoll Service
Telenor Sweden deploys Hiya Protect to deliver real-time spam and fraud defense across its consumer mobile network Hiya, the global leader in AI-powered voice security and identity, announced that Telenor Sweden has deployed Hiya Protect across its consumer mobile network, delivering real-time call protection to Swedish subscribers. The service, branded locally as Nummerkoll, automatically identifies […]
Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr’s leadership in modern, multimodal customer intelligence. “We believe that this acquisition allows us to advance our AI-native platform with the ability to ‘see’, interpret, and reason across […]
USEReady Launches SemaBridge to Unify Business Semantics Across Snowflake, Power BI, and Enterprise AI
New solution reduces semantic drift across BI tools and cloud data platforms, helping enterprises build a consistent, AI-ready semantic foundation on Snowflake USEReady, global data, analytics, and AI solutions company, today announced SemaBridge, a semantic interoperability platform that helps enterprises maintain consistent business definitions across BI tools and modern cloud data platforms. The announcement comes ahead […]
AI Expert Helps Small Businesses Adapt to the New AI-Powered Economy
Veteran Technology Leader & AI Advocate Rene Clayton Partners with the St. Petersburg Area Chamber of Commerce to Help Local Businesses Navigate AI Revolution While large corporations race to integrate artificial intelligence into nearly every aspect of their operations, many small business owners are still trying to answer one question: Where do we even start? […]
AdPlayer.Pro Introduces Functional Updates to Its Video Ad Player
AdPlayer.Pro releases infrastructure scalability improvements and expanded vertical video ad support in its ad-enabled video player. AdPlayer.Pro, a global SaaS video ad tech provider, has announced a new set of notable updates to its ad-enabled video player, focused on infrastructure scalability and expanded vertical video ad support across all outstream formats. According to the official […]
Olivia Ponton Expands Her Book Podcast to Feature Interviews With Friends, Fans and Celebs as Well as Authors — and She’s Leaning Into the Blonde Stereotype in a ‘Playful’ Way
Olivia Ponton is launching a new era for her book podcast — and as part of that, the influencer and model is looking to recast the blonde stereotype to show that someone can be both obsessed with fashion and beauty as well as intellectually curious. Ponton is renaming the show from “Booked & Busy” to […]
Real-Time AI Video Startup Reactor, Founded by Ex-Apple Engineers, Raises $59 Million From Jeffrey Katzenberg’s WndrCo and Others (EXCLUSIVE)
Existing generative AI models are built on batch processing: You give the system instructions; it runs computations; then spits back the results. Now comes a Silicon Valley startup that says it can produce gen-AI video (and other outputs) in real time — a potentially groundbreaking advance: San Francisco-based Reactor, co-founded by Alberto Taiuti and Bryce […]