News

Player-led, fan-focused storytelling illustrates how brands translate experience into connection during March Madness.

A practical entry guide for the 2026 Ad Age Leading Women and Rising Star Awards with eligibility, what to include, pricing, deadlines and links to submit. The final deadline is May 13, 2026 at 5 p.m. ET.

Tips for how to spot an agency using AI in ways that make sense for the customer.

The AI video model was once a darling to the ad industry, but OpenAI is now sunsetting it.

This week's notable ads came from brands including Aerie, KFC, Peroni, and more.

Assist moves beyond simple translation to intelligent orchestration of content workflows, brand governance, and real-time analytics for the modern enterprise LILT, the #1 enterprise multilingual AI platform, announced the launch of LILT Assist, an autonomous AI agent that manages the end-to-end production of multilingual content. While legacy “co-pilots” require constant human steering, Assist functions as […]

New YouTube Creator Partnership API integration delivers first-party YouTube data into CreatorIQ, unlocking previously unavailable insights that enables brands and agencies to run more effective, informed creator campaigns CreatorIQ, the global operating system for creator-led growth, expanded its partnership with YouTube by integrating the YouTube Creator Partnership API to deliver deeper, first-party measurement and bring […]

New integrated capability eliminates the content bottleneck and empowers subject matter experts to build high-quality courses in minutes LearnUpon, a leading Learning Management System (LMS) provider, announced the full integration of AI-native content authoring into its platform under the name Create+. The launch follows LearnUpon’s acquisition of AI learning creation platform Courseau in November 2025 and marks […]

You spend your whole day staring at screens. Your clients do the exact same thing. By 5 PM, their eyes are tired. They do not want to read another white paper or view another banner ad. They put on headphones and listen to a podcast instead. This is a huge chance for your marketing team. […]

Domo expands its platform with new capabilities that help administrators manage, govern, and deliver data experiences and agentic AI at scale Domo introduced a set of new capabilities that give administrators more control over how data is delivered across the business and how AI agents are built and deployed from that data. Announced at the company’s […]

The Media Coding Industry Forum (MC-IF) is intensifying efforts in 2026 to recruit growth-stage technology companies with less than $300 million in annual revenue, acknowledging these emerging innovators as a critical force in accelerating commercial adoption of Versatile Video Coding (VVC) across streaming, mobile, and broadcast markets. “We are pleased to announce that the entry-level […]

Combined offering pairs deep martech strategy and data expertise with a unified agentic platform, helping brands finally realize the full promise of their marketing technology investments. Kana, the AI-native marketing platform founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft), and Transparent Partners, a leading martech and data consultancy, announced a […]

This year’s agency numbers on DEI reveal inconsistent progress, with gains overshadowed by a widening gender pay gap, and declining entry-level ethnic minority hiring.

Review includes retailer marketing, websites and point of sale display.

AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a […] The post AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’ appeared first on AdExchanger.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […] The post The Sports World Is Getting The Retail Media Bug appeared first on AdExchanger.

No, the industry doesn't need another hot take on The Trade Desk's standoff with the agency holdcos. I'm going to give you one anyway.

The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.

What the data says about the CMO-agency relationship — and none of it is comfortable.

Inside the structure, strategy, and metrics of the Daily Mail's creator-led content push.

War in the Middle East is a problem for advertising’s dealmakers. Just not yet.

Netflix's MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X's antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad-vil appeared first on AdExchanger.

Meta has a habit of repurposing features that achieve popularity on other platforms, and its 2026 NewFronts presentation offered more of the same. New ad formats coming to platforms like Facebook and Instagram will help Meta keep pace with TikTok's cultural relevancy, YouTube's creator economy prowess, and the entire tech industry's AI frenzy. One of the focal points of Meta's NewFronts pitch was its effort to put advertisers "at the center of culture." The Reels trending ads Meta announced a year ago are getting a makeover. Those spots, which run during important dates on the calendar, will now be active during Fashion Week, F1, Black Friday, and NFL games. Visit Tubefilter for more great stories.