News
19,679 articles covering the AdTech ecosystem
Fall Streaming TV Ad Spend Down 29%, NFL Push Continues
Streaming platforms are pulling back in overall national TV spend and media value. But NFL programming is still the major focus.
YouTube Locks Down Coachella Rights Through 2030 as It Unveils New Microdrama-Inspired Experience for Shorts, AI-Powered Tools for Music and Studio, and More
YouTube’s staying in the Coachella desert for a few more years. The streamer will remain the exclusive free streaming home of Coachella through 2030, continuing its nearly 15-year partnership with the festival’s parent company Goldenvoice. The extension comes nearly six months after YouTube’s broadcast the Sabrina Carpenter, Justin Bieber, and Karol G-led edition of the […]
How HBO’s Marketing Shined a Green Spotlight on Lanterns
The DC Comics-based show is among the top five series launches of all time at HBO Max.
ESREVOLUTION launches anime channel on Pluto TV in US
ESREVOLUTION, a distributor of youth entertainment networks, has announced its 24/7 linear destination, Big A Anime, is now live on Pluto TV in the US. The launch introduces exclusive English-dubbed versions of iconic series including Inuyashiki: Last Hero, Kabaneri and Pandora Hearts to US consumers. The linear channel launch is accompanied by a rollout of a […]
MIP London axed after 2 years
The MIP London market launched in 2025 as a replacement for the closed MIPTV April show in Cannes. Now, after just two years, owners Reed Exhibitions (RX) are closing London. In its place comes a two-day conference called MIP Talks which will run alongside The London Book Fair, which is another RX event. The next […]
Sky Sports extends Cricket South Africa partnership
Sky Sports and Cricket South Africa have extended their partnership, giving Sky Sports and NOW the exclusively broadcast rights ti the 2026/27 men’s and women’s international tours, including England Men’s three-Test and three-ODI tour of South Africa this winter. England’s three-Test series against South Africa will take place across December 2026 and January 2027, marking […]
Top 5 Branded Videos of the Week: MrBeast boss crush (with extra pistachio)
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.
Comscore says ChatGPT’s LLM market share is shrinking as Google Gemini advances
The large language model (LLM) that introduced many consumers to the current era of AI chatbots is still a popular source for answers, but other competitors are gaining fast. ChatGPT accounts for half of the "prompt volume" across the chatbot landscape, but Google Gemini's share is up to 30% and Anthropic's Claude is up to 11%. Those are the main takeaways from Comscore's AI Intelligence Report for the second quarter of 2026. The media measurement firm, which has long published rankings of the most-used online video destinations, is now applying a similar framework to the world of LLMs. Visit Tubefilter for more great stories.
Creators have brought new fans to football and basketball. Why not fencing?
Between September 21-23, the organization that oversees competitive fencing in the United States is bringing influencers onto the strip at a unique event in New York City. USA Fencing is behind the Creator Showdown, which will test whether creator partnerships can do for fencing what they've done for sports as diverse as cycling, pickleball, and auto racing. 12 creators are participating in USA Fencing's event, and they collectively reach more than 215 million followers online. The roster includes some of the biggest names on YouTube and TikTok, including Sofie Dossi, Merrick Hanna, itsPikaaa, and JoJo Sim. Visit Tubefilter for more great stories.
Meet the top editors behind MrBeast, MKBHD, and Quenlin Blackwell–here and onstage at VidSummit
At this year’s VidSummit, running Sept. 29-Oct. 1 at the Irving Convention Center in Texas, YouTube veteran HopeScope and her “hubbager” Tyler Allen will take the keynote stage for Beyond the Timeline: The Editors Behind YouTube’s Biggest Channels. This in-depth panel pulls together pro editors Rachel Kisela (former Lead Video Editor @ MrBeast and founder […] Visit Tubefilter for more great stories.
YouTube is using AI to tinker with everything — from thumbnails to homepages to entire videos
On September 23, YouTube held its annual Made On event in New York City. If you've tuned into previous editions of YouTube's product spiel, the headlines for the 2026 presentation may sound familiar. YouTube is bringing more AI-powered personalization to both creators and viewers, and new testing tools will optimize the platform's videos across multiple formats. YouTube adds dynamic thumbnails and video A/B tests to its "personalized Studio team" Creators are always looking for any slight advantage that can make their content stand out amid a noisy field. YouTube Studio is delivering that optimization in multiple ways. Visit Tubefilter for more great stories.
Staples’ chief marketer on introducing a hard button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the easy button that leads to workplace conundrums like misprinted store signs.
At Home gives its customers a voice in its loyalty program evolution
The retailer leveraged customer research, focus groups and behavioral testing to create the new program.
Shoppers burned by bad AI recommendations
As more consumers turn to AI to suggest purchases, some regret following the technology’s advice, a new survey finds.
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
More lower-income households feel financially vulnerable
With pandemic-era support gone and inflation taking a toll, many consumers can't pay their bills and feel bleak about the future, according to research from The Financial Health Network and the University of Southern California.
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk via @sejournal, @gregjarboe
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can't fake. The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.
The Executive Partnership Behind Stanley 1913’s Hypergrowth
Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand.
Your Attention, Please: Out of Hand... Or Out Of Home?
National CineMedia believes there is more room to grow in this area. The in-theater ad company, with deals in AMC Theatres, Cinemark and Regal, is expanding to other out-of-home screens.
AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed how AI is changing campaign planning, buying and measurement during the “AI, Automation & the New Performance Playbook” panel at […]
EZ Texting Launches AI-Powered RCS Business Messaging, Delivering 7x Higher Engagement to 230,000+ Small Businesses
Branded Richer SMS Marketing campaigns now for Business Owners Small and mid-sized businesses now have access to enterprise-grade communication tools that significantly outperform traditional text messaging. EZ Texting has launched RCS Business Messaging, a suite of interactive features that delivers 3–7x higher click-through rates compared to standard SMS. The expansion addresses a growing demand among […]
WisdomAI and Teradata Partner to Deliver Agentic Intelligence for Mission-Critical Enterprise Data
WisdomAI’s agentic analytics platform — natively embedded in Tera — delivers natural-language analytics, single-prompt Live Apps, and proactive AI agents across all enterprise data, achieving 95%+ insight accuracy. WisdomAI announced that its Agentic Analytics platform is now embedded natively in Teradata’s new agentic coworker for enterprise data work, Tera, available within Teradata’s Autonomous Knowledge Platform in […]
Transunion and Permutive Partner to Expand Addressable Reach and Improve Advertising Performance Across Open Internet
Permutive delivers expanded TransUnion audience reach TransUnion and Permutive today announced a new integration that enables advertisers to activate TransUnion audiences directly across Permutive’s global network of publishers, expanding addressable reach across the open internet while improving the accuracy and performance of advertising campaigns. Early testing shows a demonstrable increase in deterministic scale and performance. […]