News
19,679 articles covering the AdTech ecosystem
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator.
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […] The post Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry appeared first on AdExchanger.
In A 'Different World' For HIV Patients, Debbie Allen & Merck Launch 'Hive' Campaign
The "Hive" is the personalized support networks HIV patients are urged to create for their "whole health" of "mind, body and spirit."
“YouTube is the greatest casting call of all time”: Paul Telner on why Hollywood’s creator IP gold rush is years in the making
Following the box office success of creator-made films like Iron Lung, Backrooms, and Obsession, Hollywood is looking at our industry in a whole new light. As Viral Nation‘s Head of Programming Paul Telner puts it, “This is the gold rush.” Telner, who’s been using Viral Nation’s resources to help creators like the McCarty family develop […] Visit Tubefilter for more great stories.
Retail Media Bridges Its Onsite-Offsite Divide with Improved Ties
CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest “seamless” may have been used in its loosest possible sense. Dollar General Media Network is now working with The Trade […]
Flowcode’s Tim Armstrong: As AI Agents Take Over Digital, Real Life Becomes ‘A Thousand Times More Important’
CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran AOL and Yahoo, sees two forces pulling the industry in opposite directions. He also thinks brands are underinvesting in the […]
Meta Muse partners with Shopify, gets blocked by Amazon
The agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.
YouTube tests new product tag placement options
The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.
LinkedIn expands verifications
The company is prompting users’ colleagues to confirm their work history and allowing companies to remove people who falsely claim to be employed.
YouTube presents new AI and engagement features at Made on 2026
The company is expanding its custom feed feature and enabling creators to group their shorts into series in order to align with microdrama trends.
US opposes Australia’s proposed social media restrictions
U.S. embassy officials submitted an objection letter outlining concerns related to potential censorship and control over U.S. interests, per the BBC.
X updates third-party livestream support
The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.
YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages. The post YouTube Adds Shopping Features To Ask YouTube AI Search appeared first on Search Engine Journal.
Seattle Passes Bill Banning Personalized Pricing At Grocery Stores
The Seattle City Council voted this week voted to prohibit grocery stores from setting prices based on customers' personal information, including web-browsing history and demographic characteristics.
Best Buy Ads Pushes Further Into Commerce Media, CTV
Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with major companies and streaming platforms.
News Organizations Face Off Against Trump Administration
Trump's decision to revoke the press credentials of CNN, MS NOW and Politico is "probably the clearest case in history" of unconstitutional viewpoint discrimination, the organizations' attorney, Ted Boutrous, argued during a 50-minute hearing Wednesday afternoon.
Palantir’s Quiet Takeover of Media’s Data Stack
From newsroom automation to audience monetization, here's what's drawn companies to the intelligence firm.
Agentic Is Driving 'Unpredictable Traffic Patterns,' Data Rates
Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications.
OpenAI needs more creator products. Patreon’s Co-Founder will develop them.
Since co-founding Patreon alongside Jack Conte more than 13 years ago, Sam Yam has played a key leadership role for the creator funding platform. But Yam's time at Patreon has come to an end, and as he departs, he's taking two of his colleagues with him. Yam has accepted an offer to lead the new Creator Product division at OpenAI. In that role, he will look to build an ecosystem that makes offerings like ChatGPT work harder for creators and their partners. Visit Tubefilter for more great stories.
The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.
If you run an international soccer competition, you probably want to be active in Brazil. The creator-led Kings League certainly wants a bigger piece of the Brazilian audience, so it's hiring an experienced Managing Director who can lead it into that market. Anadege Freitas, the former Director of Content and Partnerships at Twitch, has taken an executive role at the Kings League. Freitas will link up with the League's leaders -- including legendary Spanish footballer Gerard Piqué -- to expand operations in Brazil and beyond. Visit Tubefilter for more great stories.
Fragments Of Reality Seen Through Media's Mirror
For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to building a bulwark of our beliefs.
Americans Love A Free Press, With Terms And Conditions
As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.