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News

6,492 articles covering the AdTech ecosystem

The Friday Checkout: Will Dollar General’s new CEO make it more of a grocery destination?

Grocery Dive

With its appointment of a top Ahold Delhaize executive, the discounter is entrusting its future to a leader with decades of experience in the supermarket industry.

Mar 27, 2026Source

Walmart brings Sparky to ChatGPT as OpenAI rethinks Instant Checkout

Grocery Dive

OpenAI is pivoting away from handling purchases after its initial efforts failed to provide enough flexibility.

Mar 27, 2026Source

Fareway breaks ground on distribution center expansion

Grocery Dive

The Midwestern grocery chain expects the 105,000-square-foot freezer building expansion to help it better serve its stores in addition to laying the foundation for future investments in automation.

Mar 27, 2026Source

In the age of AI, Home Depot’s stores have ‘never been more relevant’

Retail Dive

While the retailer has been ramping up its AI-powered offerings, it aims to provide a frictionless experience across a customer’s shopping journey, wherever that may be.

Mar 27, 2026Source

The Weekly Closeout: Gabe’s in search of top leadership and Home Depot’s latest acquisition

Retail Dive

After avoiding bankruptcy, the off-pricer’s CEO and a few CFOs have left. Meanwhile, the home improvement retailer bought Mingledorff’s.

Mar 27, 2026Source

Shoe Carnival scales back rebrand

Retail Dive

In some areas customers didn’t react well to merchandising changes after stores were converted to the Shoe Station banner.

Mar 27, 2026Source

Designer Brands brings together US, Canada retail businesses

Retail Dive

The combined entity will give a “streamlined reporting structure,” and enable collaboration. Meanwhile, the retailer posted flat Q4 sales and a comps drop.

Mar 27, 2026Source

Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt

Street Fight

AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […] Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt first appeared on Street Fight.

Mar 27, 2026Source

P&G’s Pritchard on how brands must navigate a new epoch in marketing

Marketing Dive

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce and the rise of AI.

Mar 27, 2026Source

Former Atomic London staff complain to watchdog over missing pension payments

Campaign

Atomic London went into administration earlier in March.

Mar 27, 2026Source

Ian Russell challenges Instagram boss to “chat” at Cannes Lions

Campaign

Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.

Mar 27, 2026Source

NewFronts 2026—how media buyers are responding to platform pitches

Ad Age

Google showed off Gemini AI in Display and Video 360; Meta revealed more automation and commerce hooks; Walmart and Vizio discussed shopping on connected TVs; and more from IAB NewFronts 2026.

Mar 27, 2026Source

As AI Fears Grow, Brands Are Virtue Signaling About The Tech

Adweek

Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.

Mar 27, 2026Source

Savannah Guthrie Returns to Today on April 6

Adweek

Acknowledging how difficult the return will be, Guthrie says, 'I don’t know if I’ll belong anymore, but I would like to try.'

Mar 27, 2026Source

Angela Zepeda, X’s Onetime Marketing Chief, Out Amid Restructure

Adweek

The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.

Mar 27, 2026Source

VisiGEO Launches: The Tool to Make Your Brand Visible to AI

MarTech Series

VisiGEO empowers brands to boost AI visibility and stay competitive as search shifts from SEO to AI-driven answers. In the age of ChatGPT, Perplexity, and Claude, your customers are no longer typing keywords into Google—they’re asking AI directly. The question is: when AI answers, does it mention your brand? Focus Technology Co., Ltd. today announces […]

Mar 27, 2026Source

SAP to Acquire Reltio: Make SAP and Non-SAP Data AI-Ready

MarTech Series

SAP SE and Reltio Inc. announced that SAP has agreed to acquire Reltio, a leading master data management (MDM) software provider, to help customers make their SAP and non-SAP enterprise data AI-ready. Terms of the deal were not disclosed. Once closed, the acquisition will strengthen SAP Business Data Cloud (SAP BDC)—integral for SAP’s AI-First and Suite-First strategy—and accelerate […]

Mar 27, 2026Source

Bandwidth Partners with New Agentforce Contact Center

MarTech Series

Bandwidth has partnered to deliver infrastructure for Salesforce’s new CRM-native, AI-driven contact center platform Bandwidth Inc., a leading global cloud communications software company, announced it has partnered with the newly launched Agentforce Contact Center. The boundaries between CRM systems, contact centers and agentic AI are beginning to dissolve as enterprises consolidate around unified cloud architectures […]

Mar 27, 2026Source

PlayStation Raises Price of PS5 to $650 in U.S.; PS5 Pro, PlayStation Portal Also See Hikes

Variety Digital

PlayStation will increase the price of its PS5 gaming console in the U.S. to $650 beginning April 2, part of a global price hike across several Sony gaming console products. The domestic PS5 price will jump $100 from its current retail rate at $550. The digital edition will rise from $499 to $599. And the […]

Mar 27, 2026Source

Campaign Trail: Billie designed a surreal world with women in mind

Marketing Dive

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

Mar 27, 2026Source

Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse via @sejournal, @MattGSouthern

Search Engine Journal

Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs. The post Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse appeared first on Search Engine Journal.

Mar 27, 2026Source

Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History via @sejournal, @marie_haynes

Search Engine Journal

Learn how the agentic web is transforming search into AI-driven action, and why SEOs must adapt beyond traditional optimization. The post Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History appeared first on Search Engine Journal.

Mar 27, 2026Source

Spotify opens listening room in London for top 1% of fans

Campaign

“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.

Mar 27, 2026Source

Costa Coffee embarks on tour of the UK with giant iced matcha cup

Campaign

Circle Agency created the experience.

Mar 27, 2026Source
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