Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […] The post Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry appeared first on AdExchanger.

Last updated Sep 24, 2026 by ATDb automated enrichment