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19,679 articles covering the AdTech ecosystem
Where creator-led agencies are winning work from traditional shops
Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year.
Ben James Boomerangs Back to Crispin as CCO
Ben James worked at Crispin Porter Bogusky in its heyday. He hopes to bring them back through his unique approach to creative
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The Show-Level CTV Targeting Bandwagon appeared first on AdExchanger.
Meta outlines Muse, AI glasses and VR device updates at Connect 2026
Meta showed off its latest AI-powered wearables at its annual showcase event.
Traackr Launches Abigail, the AI-Native Creator Marketing Strategist Built for the Global Enterprise
New AI strategist turns a decade of strategic expertise into faster, more confident creator marketing decisions for the world’s largest brands Traackr, the platform global brands trust to run, optimize, and scale their creator marketing programs, today announced Abigail, the AI-native creator marketing solution built for the enterprise. Abigail is trained on more than a […]
Servegalo Launches AI-Native Operations Platform for Service Businesses
New platform unifies AI reception, CRM, scheduling, dispatch, estimates, invoicing, payments and automation for service businesses. Servegalo today announced the launch of its AI-native business operations platform, designed to help service companies automate administrative work while keeping owners and employees focused on serving customers. The plumber should be plumbing. The technician should be fixing equipment. […]
ELECTE Launches Version 4.5 and Unveils a New Brand Identity
The latest release expands ELECTE’s AI-powered analytics while a new visual identity, centered around a distinctive full stop, marks the company’s next stage. ELECTE (ELECTE S.R.L.), an AI-powered data analytics platform for European SMEs, has unveiled a new visual identity alongside the release of ELECTE 4.5, marking the next stage in the company’s product and […]
vHive Expands Industry-Leading Digitization Platform into the Data Center Market
vHive’s field proven digitization technology empowers data center operators to bridge the gap between physical infrastructure and digital management, driving automation, space optimization and precision. vHive, a global leader in end-to-end asset digitization software, announced the expansion of its WorldTwin AI™ engine into the Data Center sector. This strategic move brings vHive’s field-tested Digital Twin […]
Liferay Announces General Availability of Liferay Content Marketing Platform
New offering gives marketing teams everything they need to plan, coordinate, launch, and measure campaigns Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Content Marketing Platform (CMP), a new offering that gives marketing teams a unified place to plan campaign content, coordinate work, manage content from brief […]
Casepoint Expands Casepoint IQ With First Purpose-Built AI Agents
Relevance Determination Agent and Issue Coding Agent are part of a growing portfolio designed to automate complex government, legal, and compliance workflows with human oversight built in. Casepoint, a leading provider of secure, unified government, legal, and compliance solutions, announced a portfolio of purpose-built agents powered by Casepoint IQ™, including the Relevance Determination Agent and […]
Verato and Tech Mahindra Partner to Fix the Data Problem Behind Healthcare AI
The partnership gives U.S. health systems, payers, pharma, and device makers a trusted way to match patient, provider, and member records as they modernize with Tech Mahindra Verato announced a partnership with Tech Mahindra, a leading global provider of technology consulting and digital solutions for enterprises across industries, to bring governed identity intelligence to the […]
Peec AI Adds Coverage for Meta’s Muse, Extending Visibility Monitoring to Personal AI Agents
Marketing teams can now track brand visibility, sentiment, and cited sources in Muse Spark — the model powering Meta’s new personal AI agent. AI Search visibility platform Peec AI announced support for Muse Spark, the large language model powering Meta’s newly launched personal AI agent, Muse. Demand for Muse Spark jumped sharply after Meta introduced […]
Precisely Expands AI-Powered Customer Communications Capabilities in EngageOne™ RapidCX
New release introduces embedded AI agents and intelligent archive search to help enterprises create, review, safeguard, and retrieve customer communications more efficiently Precisely, the global leader in data integrity, announced the Fall 2026 release of EngageOne™ RapidCX, adding three new embedded AI agents and intelligent archive search to help enterprise communications teams create templates faster, […]
TechDigital Labs Announces Expanded On-Page SEO Services to Address Website Search Issues
TechDigital Labs has announced the expansion of its On-Page SEO Services for business websites, e-commerce stores, SaaS platforms, and growing digital properties. The update strengthens its focus on page-level search considerations, such as content, headings, metadata, URLs, internal links, images, and structured data. The service is expanded to tackle the on-page problems that may impact […]
AdPlayer.Pro Drives Video Ad Delivery Across DOOH Networks
AdPlayer.Pro, a global SaaS video ad tech provider, has confirmed the launch of its ad-enabled video player on Digital Out-of-Home screens across the EMEA region. The platform delivers to screen network operators a single, integrated solution for video content delivery, [...] The post AdPlayer.Pro Drives Video Ad Delivery Across DOOH Networks appeared first on ExchangeWire.com.
AdPlayer.Pro impulsa la distribución de anuncios de video enredes DOOH
AdPlayer.Pro, proveedor global de tecnología SaaS para publicidad de video, ha confirmado el lanzamiento de su reproductor de video habilitado para publicidad en pantallas Digital Out-of-Home en la región de EMEA. La plataforma ofrece a los operadores de redes de [...] The post AdPlayer.Pro impulsa la distribución de anuncios de video enredes DOOH appeared first on ExchangeWire.com.
Digest: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot
In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads. The post Digest: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot appeared first on ExchangeWire.com.
YouTube To Stream Coachella Coverage Through 2030
YouTube music exec Lyor Cohen announced the company will continue its partnership with Coachella, offering exclusive streaming of the music festival through 2030.
Liquibase Secure Now Available on Snowflake Marketplace to Automate and Govern Change Across Data Platforms
Snowflake customers can standardize change from development through production and use Marketplace Capacity Drawdown toward Liquibase Secure purchases Liquibase, the leader in Database Change Governance, announced that Liquibase Secure is now available on Snowflake Marketplace, giving Snowflake customers a new way to automate and govern change. As organizations expand their use of Snowflake across critical […]
Lightcurve Launches Hosted Voice Solution to Power Business Communications
Cloud-Based Phone System Helps Businesses of All Sizes Communicate Reliably and Serve Customers Better Lightcurve, the local internet provider delivering the fastest speeds at unbeatable prices across Washington, announced the launch of its new Hosted Voice solution, a cloud-based business phone system built to replace costly on-site PBX equipment with a flexible, subscription-based platform that […]
Catalyst Brands Moves Off Legacy Martech Stack to Power 1:1 Personalization Across Its Portfolio
As enterprise retailers rethink legacy stacks, Attentive and Catalyst Brands set new model for orchestrated, personalized customer engagement Attentive®, the omnichannel marketing platform for retailers, apparel brands, and e-commerce companies redefining how brands and people connect through relevant personalized experiences, announced that Catalyst Brands, the recently formed parent company of JCPenney, Aeropostale, Brooks Brothers, and […]
Over Half Of Retail Marketers Are Increasing Their Holiday Ad Budgets
Retail marketers are gearing up for the holidays, with 55% increasing their budgets compared to 44% last year, according to Yahoo DSP’s 2026 Holiday Shopping Study, Chain Store Age reports. Of the agencies polled, 57% are planning increases, as are 54% of marketers. In addition, 77% of advertisers expect to launch their holiday campaigns by November. October is the biggest month, with 34% launching then.
McDonald's To Launch Media Network, Runs Ads In Some Stores
McDonald’s said it will create its own media network, hoping to build a $1 billion business, CNBC reports. In a pilot starting last month, 450 restaurants began displaying advertising for other brands on its digital drive-through order boards. These were company owned stores, and the program has not yet been rolled out to franchises. McDonald’s is following in the footsteps of Amazon and Walmart.
Citi To Start Ad Business With Targeting Based On Purchases
Citi is launching an advertising business with a new unit called Citi Commerce Media, Business Insider reports. The bank will allow brands to reach its 70 million customers with advertising on its app and website based on their spending histories. The platform will be informed by 6.5 billion annual transactions across more than 700 spending categories. The company claims it achieved a 15% lift with two pilot campaigns.