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Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The trend accelerated traffic downturns caused by social platforms locking engagement inside their walled gardens. For smaller publishers whose revenue still […] The post Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief appeared first on AdExchanger.

As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.

Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.

As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.

The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.

The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.

SAN JUAN, Puerto Rico — The ad industry talks a lot about removing friction. Warner Bros. Discovery is trying to do it by threading agentic AI into its advertising workflows and rebuilding its ad tech stack from the ground up around open, API-driven architecture. WBD has already moved parts of its ad workflow through agentic [...]

Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics. The post The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor appeared first on Search Engine Journal.

Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.

This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first. The post Answer Engine Optimization: How To Get Your Content Into AI Responses appeared first on Search Engine Journal.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a star gamer kicked off his chess journey, a YouTube food show hit the century mark, and AI-generated fruit delivered some juicy storylines on TikTok. Sports and games Jynxzi wants to be a chess master, and GothamChess will help him get there. The streamer known for his Rainbow Six: Siege content just learned how to play chess, but he's still raw, so Levy Rozman showed up on his stream to bump up his rating a few points. I don't know if Jynxzi is the next Tyler1, but he's a virtual lock for the next edition of the creator chess tournament PogChams. Visit Tubefilter for more great stories.

Rahel Solomon departs CNN, and Scott MacFarlane has a new home.

On March 25, the first pitch of the 2026 MLB slate took place on Netflix. The streamer broke new ground by serving as the exclusive broadcaster for the season-opening matchup between the San Francisco Giants and the New York Yankees. The broadcast, which Netflix dubbed Opening Night, had tons of potential. With legends like Barry Bonds in the studio and stars like Aaron Judge on the field, Netflix had a chance to disrupt sports media in the same way it disrupted TV and movies. Instead, we got a universally derided product that was the streaming equivalent of a weak infield groundout. Let's run through some of the things Netflix got wrong. Visit Tubefilter for more great stories.

“Scott Pilgrim” fans got another hit of their favorite world earlier this month with the launch of new beat-em-up video game, “Scott Pilgrim EX.” And there might be more where that came from. BenDavid Grabinski, who produced the Tribute Games video game in collaboration with “Scott Pilgrim” franchise creator Bryan Lee O’Malley, and previously created […]

The man behind “Fearless Girl” shares how finance can inspire creativity.

At the 2026 NewFronts, one marketing buzzword has been an inescapable refrain: Platforms are all about the "full funnel." That term refers to strategies that engage with consumers at every step of their journey, from discovery to intent to conversation. In a social media landscape defined by siloed feeds and short attention spans, reaching target audiences across the full funnel is no easy task, but all of the major platforms seem to believe they can be a one-stop shop for forward-thinking advertisers. Visit Tubefilter for more great stories.

After this year’s blitz of presentations, the NewFronts could be aptly renamed ConnectedTVFronts. YouTube led the charge with a March 25 announcement that it’s expanding its Shopping affiliate program to creators with as few as 500 subscribers. Then, onstage in New York City, duos Amazon and Samsung, and Walmart and Vizio, each announced expanded partnerships […] Visit Tubefilter for more great stories.

Smithfield imagines what its pork products would say if they could talk.

Survival horror game “Poppy Playtime” launched its fifth installment Feb. 18, breaking records set by the video game franchise’s previous debuts with 110,000 units sold in the first three hours, 175,000 on Day 1 overall and 275,000 by the end of its first week of availability. From indie developer Mob Entertainment, “Poppy Playtime: Chapter 5” […]

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Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring […]

The coaches, who provide free nutrition education and personalized guidance, will soon be available at all 169 store locations.