News

Does creativity have a rat problem? Maybe it needs one

At a time when the industry is obsessed with polished, metric-based creativity, the humble rat offers an alternative.

Financial Conduct Authority bigs up finance claim app with action-movie-inspired spot

“Feel claim confident” spans VOD, SVOD, online video, out of home, print, radio and social.

New Balance ad celebrates the slow process of becoming a fast footballer

Work was created by Blind Faith.

GetYourGuide sets Ace of Hearts straight to work on social campaign

Work by recently appointed agency features influencers and former Made in Chelsea stars Jamie Laing and Sophie Habboo.

Is Richard Huntington right that adland spends too much time on ‘little’ culture?

Adland reacts to a Campaign column by Richard Huntington, founder of Feral, in which he argued tjat the industry is focusing too much on micro-trends or, as he put it, “little” culture.

Watch the newest commercials from Raising Cane’s, Nature’s Own, Progressive and more

Progressive’s Dr. Rick character takes on awkward rideshare conversations.

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made nary a ripple, and relatively little revenue hangs in the balance. But PubMatic’s decision to hand off its Prebid wrapper […] The post Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK appeared first on AdExchanger.

4 key takeaways about Albertsons’ performance

The grocer’s sales are under pressure, but the company is making progress on key fronts as it pursues a turnaround, its CEO told investors.

Stressed parents turn to BNPL for back-to-school shopping

Nearly half of consumers expect to use buy now, pay later this year, an Omnisend survey found.

Gap Inc. opens creator program to employees

Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

Rare Beauty draws inspiration from Greek mythology for global campaign

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

AI Video After Sora: 3 Updates You Should Make Before You Publish via @sejournal, @gregjarboe

Before your next AI video goes live: Audit disclosure against YouTube's actual policy, produce below the ceiling, and name the human decision-maker. The post AI Video After Sora: 3 Updates You Should Make Before You Publish appeared first on Search Engine Journal.

Under Armour - Rest Less - 30s

ChatGPT Ads adds conversion bidding and stronger measurement

New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads. The post ChatGPT Ads adds conversion bidding and stronger measurement appeared first on MarTech.

Amazon to temporarily close Florida facility, lay off nearly 500

The Port St. Lucie distribution site will be renovated into a sortable fulfillment center, with operations set to cease Sept. 17.

Cognizant and Anthropic expand partnership to embed Claude in Cognizant’s industry platforms, helping clients close the gap between AI promise and business outcomes

As a Global Premier Partner in the Claude Partner Network, Cognizant brings the industry depth and delivery scale to take Claude from enterprise AI pilots to results in production Cognizant is embedding Claude across its own business and engineering platforms, while scaling a Claude-certified workforce as part of its new Frontier Certified workforce model Cognizant […]

Tredence Launches Domain Native Forward Deployed Engineering to Close the Last Mile of Enterprise AI

The FDE practice builds an elite class of engineers at the intersection of domain expertise and data & AI, solving enterprises’ hardest business problems. Tredence, the world’s leading data & AI services company, announced the launch of its Forward Deployed Engineering (FDE) practice, committing to build a dedicated pool of 200 FDEs over the next […]

Frost & Sullivan Selects Fusemachines as a Strategic Partner for Agentic AI

Accelerating Innovative AI-Driven Growth Opportunities Fusemachines Inc. (NASDAQ: FUSE), a leading provider of enterprise AI products and services, today announced that Frost & Sullivan has selected Fusemachines as its strategic partner to build next-generation Agentic AI solutions using Fusemachines’ proprietary AI and Agentic AI technology platforms, aimed at driving enterprise transformation and growth for customers worldwide. […]

Moore Introduces SimioAudience Ensemble Vantage, a Next-Generation AI Tool for Smarter Donor Acquisition

Moore’s advanced predictive technology helps nonprofits identify the best potential donors with greater precision to significantly improve fundraising performance. Moore, a leading constituent experience management (CXM) company, announces the launch of SimioAudience Ensemble Vantage, its cutting-edge donor acquisition modelling that uses AI to help purpose-driven organizations discover the best prospective donors and increase fundraising success. SimioAudience […]

Unicorn Marketers Discusses AI-Powered Growth Marketing in Interview at New York Stock Exchange

Unicorn Marketers, which brings top growth marketing talent to brands, recently joined Innovators with Jane King for a live interview from the New York Stock Exchange (NYSE). Unicorn Marketers, which brings top growth marketing talent to brands, recently joined Innovators with Jane King for a live interview from the New York Stock Exchange (NYSE), where […]

Rival Technologies Announces MCP and First Syndicated Intelligence Offering

New capabilities help organizations build, manage and apply customer knowledge across research and enterprise AI Rival Technologies announced its new Model Context Protocol (MCP), giving organizations a direct way to connect proprietary research data with full context from the Rival platform with enterprise AI applications. The company also unveiled its first syndicated intelligence offering, the […]

.mobile Becomes the Best-Selling Domain String for the Mobile-First Economy

Following its General Availability launch, .mobile is outselling new domains as entrepreneurs and small businesses race to adopt a mobile‑first identity DomainPeople, Inc., one of the world’s earliest ICANN-accredited registrars, today announced that .mobile has become the best-selling domain string for the new mobile-first economy — the only true mobile-first top-level domain built for businesses, […]

Instinctools Launches Vibe Code Audit and Cleanup Services to Bring AI-Generated Software to Market Readiness

The service line combines a 360-degree audit of vibe-coded builds with targeted stabilization work: architecture restructuring, security fixes, test coverage. Instinctools, a software engineering company focused on AI-powered digital solutions, has launched Vibe Code Audit & Cleanup Services — a dedicated offering for companies that built software with AI coding tools and now need it […]