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11,531 articles covering the AdTech ecosystem
X’s advertiser base is beginning to resemble its pre-Musk era
For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation
Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing
TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze. The post The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing appeared first on AdExchanger.
From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your […] The post From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here appeared first on AdExchanger.
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […] The post How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality appeared first on AdExchanger.
Marketers Have Become Followers Of The Cult Of Performance
Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw […] The post Marketers Have Become Followers Of The Cult Of Performance appeared first on AdExchanger.
For The Trade Desk, Travel Data Is the ‘Why’ Behind Retail’s ‘What’
When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among the richest data a marketer can get. Travel data, combined with retail purchase signals, can form what he calls “a [...]
White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe
What makes your content, strategy, or analysis different from what a system could generate? It isn't a skill set, but it's something harder to define. The post White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? appeared first on Search Engine Journal.
Walmart Connect Partners with Yahoo DSP, Magnite to Expand Retail Media Reach
Walmart Connect is expanding the reach of its retail media business beyond its own platforms, allowing advertisers to access Walmart audiences though a new partnership with Yahoo DSP and Magnite. The move aims to simplify programmatic buying while extending Walmart’s commerce data into connected television and other offsite media environments. The initiative, announced this week by [...]
Sky Bet ad shows nation gone football mad
Anomaly made the campaign to celebrate the Fifa World Cup 2026, with punditry pair Roy Keane and Micah Richards.
Google’s I/O Demos Reveal The New Business Visibility Problem via @sejournal, @MattGSouthern
Many Google I/O demos ended in transactions, bookings, or task completion. The consumer path is clear, but business visibility isn't. The post Google’s I/O Demos Reveal The New Business Visibility Problem appeared first on Search Engine Journal.
Is Your License Key Exchange as Strong as Your DRM?
Is Your License Key Exchange as Strong as Your DRM? DRM is a strong foundation, but the license exchange at the client device is where many of today's attackers are focusing. Join DoveRunner to learn how license key theft and abuse actually work, and how platforms are closing that gap with smarter protection. swheeler Fri, 05/29/2026 - 12:13 You implemented DRM, so why is your content still leaking? Join DoveRunner to learn how modern pirates bypass protection through the license layer, and what your platform can do about it. Resource Type Industry Events License Cipher Webinar - StreamTV Ad.png Fri, 05/29/2026 - 12:13 Content StreamTV Insider Homepage Landing Page Url Register now! Byline Sponsored by: DoveRunner
Payments company further tailors food-as-medicine grocery cards
Fresh Connect’s four new specialized cards now allow shoppers to purchase from a wider selection of grocery items that better meet specific health and wellness needs.
SNAP waivers could lead to $830M sales loss for soda, candy, energy drinks
By the end of 2026, state-specific restrictions are expected to impact one-third of participants in the government food assistance program, Numerator found.
The Friday Checkout: Does Lidl US have a CEO problem?
The German grocer has cycled rapidly through CEOs over the last decade, underscoring the C-suite instability that has marked the chain since its first stateside stores opened.
Google AI Overview Data Looks Different For Commercial Queries via @sejournal, @MattGSouthern
AI Overview tracking can tell very different stories depending on the prompts, query types, and markets included in the sample. The post Google AI Overview Data Looks Different For Commercial Queries appeared first on Search Engine Journal.
Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page via @sejournal, @lorenbaker
Understand SERP visibility and why ranking #1 is no longer sufficient for brand impressions and clicks in today's digital landscape. The post Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page appeared first on Search Engine Journal.
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will) via @sejournal, @hethr_campbell
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries. The post AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will) appeared first on Search Engine Journal.
Week of May 18 Cable News Ratings: Holiday Weekend Brings a Mixed Bag
Fox News was the only network with gains during primetime and total day.
Week of May 18 Evening News Ratings: CBS News Has Double-Digit Gains in Demo
CBS News finished above 4 million viewers for the week.
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening appeared first on AdExchanger.