Citi To Start Ad Business With Targeting Based On Purchases

Citi is launching an advertising business with a new unit called Citi Commerce Media, Business Insider reports. The bank will allow brands to reach its 70 million customers with advertising on its app and website based on their spending histories. The platform will be informed by 6.5 billion annual transactions across more than 700 spending categories. The company claims it achieved a 15% lift with two pilot campaigns.

Last updated Sep 24, 2026 by ATDb automated enrichment