News
16,174 articles covering the AdTech ecosystem
MIPCOM Cannes is bringing in microdramas
When we chatted with MIPCOM Director Lucy Smith in January about the long-running TV trade show’s plans for 2026, she told us it was keeping a very close eye on the fleetfooted development of microseries. She also said that MIP’s strategy across its flagship Cannes event and its newer events in London and Cancun is […] Visit Tubefilter for more great stories.
YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal
YouTube is the U.S.’s biggest streaming platform. And while some competitors are out to beat it, one has decided to join it. Starting in early 2027, YouTube Premium subscribers will also get access to streaming platform Peacock–not for an additional charge, but as a free perk, thanks to a deal between YouTube and Peacock’s parent […] Visit Tubefilter for more great stories.
WTF is the IAB’s Redefining Media Types standard?
The IAB is trying to solve one of digital advertising's biggest labeling problems.
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact
The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
Standing On Principal; Google Ads Gets A Security Update
Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […] The post Standing On Principal; Google Ads Gets A Security Update appeared first on AdExchanger.
Indexed Claude Chats Show Why Disallow Is Not Noindex via @sejournal, @MattGSouthern
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out. The post Indexed Claude Chats Show Why Disallow Is Not Noindex appeared first on Search Engine Journal.
BuzzFeed Laying Off 35% of Its Employees After Byron Allen Takes Over Company
BuzzFeed is slashing its workforce on the heels of the digital media company’s deal to sell a controlling ownership stake to entrepreneur and comedian Byron Allen. The company disclosed that it is laying off about 35% of its current employees and contractors. “The reduction in workforce plan is intended to advance the Company’s path towards […]
Savannah Guthrie Makes New Plea for Mother’s Return: ‘Bring Her Home’
Nancy Guthrie has been missing for nearly six months.
Thryv Adds Revenue Intelligence for Franchise Brands
For franchise brands, generating leads is no longer the primary challenge. The bigger opportunity is understanding why some locations consistently convert demand into revenue while others struggle despite receiving similar marketing support. That shift is reflected in Thryv’s latest integration with Breesy AI, which combines customer acquisition, engagement, and operational intelligence into a unified view […] Thryv Adds Revenue Intelligence for Franchise Brands first appeared on Street Fight.
Gap Inc. opens creator program to employees
Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here's why publishers should care. The post How Publishers Can Monetize AI Visibility appeared first on Search Engine Journal.
ChatGPT Links Out Most On Travel Questions via @sejournal, @MattGSouthern
A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers. The post ChatGPT Links Out Most On Travel Questions appeared first on Search Engine Journal.
Ogilvy US CEO to depart after less than a year in the post
Laurent Ezekiel, Ogilvy’s global CEO, will take charge of North America as Lyndsey Corona exits the US CEO role.
Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future
A new partnership offers a model for creative personalization at scale.
Higgsfield AI Launches $85,000 ‘Adathon’ Contest in Partnership with ADWEEK
ADWEEK is teaming up with Higgsfield to challenge the ad industry to forget the pitch deck and just produce the spot. In partnership with ADWEEK, the AI ad platform is […]
Pacsun, Ulta Beauty debut curated beauty collaboration
The retailers developed two beauty essentials kits and a limited-edition hoodie meant to encourage self-expression.
Gap reboots 1990s fragrances this week
Originals Dream, Grass, Heaven and Om, plus new entrant Harmony, will be available as of Thursday. Fans are excited — and nervous.
David’s Bridal debuts outlet shop-in-shop concept
An existing store in McAllen, Texas, is the first to launch the hybrid experience, which features full-price merchandise alongside discounted apparel.
VCCP wins AG Barr's media in competitive four-way pitch
Parent company of Irn-Bru and Rubicon switches media shop.
ISBA comms director Abi Slater ends nine-year tenure
Slater’s plan is to freelance.
Lucky Generals cuts social impact lead as Omnicom centralises inclusion
Lameya Chaudhury’s role as head of social impact has been centralised within the holding company.
Monzo reveals global brand platform with biggest integrated campaign to date
Work has been created by BBH London.