6,492 articles covering the AdTech ecosystem
In a league first, ESPN, TNT Sports and Sportsnet partnered on the “You Just Have to Watch” campaign from Arts & Letters.
The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in real time.
Alexander was most recently at NBC News.
Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, data and operational complexity. The post The hidden tradeoffs in moving to a composable martech stack appeared first on MarTech.
Small mistakes in paid media can lead to massive losses, and ownership determines who absorbs the impact. The post What happens when ad spend goes wrong appeared first on MarTech.
AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI. The post The truth about martech in 2026 appeared first on MarTech.
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will. The post Is the era of ‘rip and replace’ over for martech stacks? appeared first on MarTech.
The theme of Shoptalk Spring was “Retail in the Age of AI.” Executives had strong opinions on the matter.
Acquisition launches accesso IntelligenceSM, connecting guest and operator data, insight and action across the entire operation accesso Technology Group, the leading global technology provider to leisure, entertainment and cultural markets, announced the acquisition of Dexibit Limited, the only AI and analytics platform purpose-built for the visitor attractions industry. Operators generate vast amounts of data, but […]
New products make it easier than ever for privacy teams to automate compliance workflows, reducing days of manual work to minutes of guided review. Transcend, the compliance layer for customer data powering the world’s leading companies, announced Agentic Assist and the Transcend MCP Server, bringing agentic AI capabilities directly into enterprise governance workflows. The company will demonstrate […]
While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.
Stada Thornton & Ross issues request for information.
To answer the question in the headline it makes sense to look back on AI’s impact so far.
Campaign was created by Leo UK in partnership with Zenith UK.
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
VCCP created the work.
Passive reassurance isn’t a leadership strategy.
The four appointments follow a “growing client demand for social and creator expertise”.
David Toussaint was previously global head of strategy and creative communications strategy for The Coca-Cola Company at Grey.
RTL Group has offered concessions to the European Union relating to its planned takeover of Sky Deutschland, in an effort to address competition concerns and speed up the approval process for the deal, Reuters reported this morning. Details of these concessions haven't been disclosed, though sources close to the deal told Reuters that one option Read More
In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […] The post The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? appeared first on AdExchanger.
The biggest advances in grocery tech are coming from unified platforms, not bigger budgets.