News
16,174 articles covering the AdTech ecosystem
Does AI explain your product better than you do?
Brands are lagging in explaining product use—that’s a big missed opportunity.
Data Unfiltered—Circana’s Cara Pratt on inventory versus insight, and why more data isn’t the answer
Pratt describes data as a liability “when it creates complexity instead of clarity, or more dashboards than decisions.”
18 ad leaders predict marketing trends through 2027—what’s next for AI, agencies, creativity, audiences and more
Members of Ad Age’s The List on AI, agency reinvention, changing consumer demand and the growing pressure to turn marketing efficiency into business growth.
Why media teams are reducing their number of ad tech partners
Media teams are debating whether to develop their own tech or go to ad tech partners.
Popeyes names Anomaly its US creative agency as part of a broader roster overhaul
Angry Butterfly will lead Popeyes’ creative in Canada.
ZoomInfo Expands GTM.AI Ecosystem With Native Zapier Integration
ZoomInfo, the all-in-one AI GTM platform, has confirmed that its API is now open to every customer, including trial accounts, expanding access to its native integration with Zapier. The integration allows mutual customers to combine verified ZoomInfo intelligence with Zapier’s AI orchestration platform, so teams can trigger workflows from a ZoomInfo signal or enrich a […]
RemoveNews.ai Reports Surging Demand as AI Search Engines Surface Damaging News Content in New and Harder-to-Manage Ways
As ChatGPT, Gemini, and Perplexity become primary research tools, old news articles are finding new audiences and creating new reputation crises RemoveNews.ai, the AI-powered news article removal platform developed by Reputation Resolutions, reported sharp growth in platform inquiries driven by a new category of reputation concern: the surfacing of damaging historical news content through AI […]
Eagle Eye Launches New AI-Powered Loyalty Program for Central Retail Vietnam
The new loyalty program surpasses 5.8 million members in months, highlighting surging demand for modern loyalty program in Vietnam Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced a loyalty program partnership with Central Retail Vietnam, powering the launch of the […]
WebFX Study Analyzes Nearly 600,000 AI Sessions, Finds 92% of Traffic Lands on Consideration and Decision-Stage Content
An analysis of nearly 600,000 AI sessions found that AI search is driving users deeper into the buying journey, with more than 90% of AI traffic landing on consideration and decision-stage content. WebFX, a full-service digital marketing agency, released a study of nearly 600,000 AI sessions across 2,500 web pages that challenges a common assumption […]
Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence
Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action Nielsen’s unique AI advantage is its decades of persons-verified data covering human behavior and time spent Nielsen announced the launch of Ad Intel AI, the only global, independent, AI-powered platform that transforms fragmented advertising data into […]
Brand Engagement Network’s Newly Acquired Operations Deliver $5.3 Million in First-Half 2026 Revenue
Acquisition drives transformative increase in revenue scale; Company also expects approximately $900,000 in annualized cost synergies Brand Engagement Network, Inc., an enterprise AI software company, announced that the operations acquired through its June 30, 2026 acquisition of Cataneo GmbH generated approximately $5.3 million (USD) in revenue for the first half of 2026, according to preliminary […]
GrowMyPod Launches Topical Authority Map to Help Podcasters Identify Content Gaps and Build Stronger Subject Authority
GrowMyPod’s new interactive map reveals podcast topic strengths, content gaps and the next episodes most likely to build authority. GrowMyPod has launched its new Topical Authority Map, an interactive podcast intelligence feature designed to help creators understand what their show is becoming known for, where important content gaps exist and which episodes could strengthen their […]
Zenerom Announces Strategic Leadership Expansion Following 20% Ownership Investment
Strategic partnership strengthens Zenerom’s investment in AI-powered marketing, SEO, business automation, and digital growth services across the UAE. Zenerom Digital Marketing Agency today announced a significant milestone in its growth journey with the appointment of digital marketing strategist Shefeek Niyas as Partner following his acquisition of a 20% ownership interest in the company. Businesses need measurable […]
Unrivaled Marketing Launches Unrivaled Access, a Real-Time Client Portal
A Brampton agency gives clients a live view of invoices, reports, and campaigns, plus a Marketplace of publishing sites for recurring SEO clients. Unrivaled Marketing, a Brampton-based digital marketing agency, today announced the launch of Unrivaled Access, a real-time client portal that gives businesses a single place to follow every part of their engagement with the agency. […]
Vidnoz Launches Privacy-First AI Studio with Local AI Power — No Cloud, No Data Leaks
Combining Photo and Video Creation in One Desktop Platform with Local AI Processing, Zero Data Uploads, and Unlimited Free Local Editing and AI Generation Vidnoz today officially announced the launch of Vidnoz AI Studio, an AI photo & video editing software that combines photo editing, image generation, and video creation in one desktop platform. Built […]
VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil’s Self-Care & Wellness Environments
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH [...] The post VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil’s Self-Care & Wellness Environments appeared first on ExchangeWire.com.
Digest: China fines Trip.com for monopolistic conduct; WBD takes Amazon to court
In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standards for measurement and attribution. The post Digest: China fines Trip.com for monopolistic conduct; WBD takes Amazon to court appeared first on ExchangeWire.com.
Politico Rolls Out 5 New Energy Newsletters to Retain Subscribers
The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.
Shopee’s Peggy Zhu on Creator Commerce: Think Beyond the One-off
Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce… The post Shopee’s Peggy Zhu on Creator Commerce: Think Beyond the One-off appeared first on ExchangeWire.com.
Three Advertising Industry Myths The Market Has Already Debunked
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them. The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […] The post Three Advertising Industry Myths The Market Has Already Debunked appeared first on AdExchanger.
How HelloFresh Brought AI Creative To Times Square
Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […] The post How HelloFresh Brought AI Creative To Times Square appeared first on AdExchanger.
How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.
As the "enfant terrible" of haute couture, Jean Paul Gaultier has given us Madonna's cone bra, the costumes from The Fifth Element, and several other out-there designs. In 2026, Gaultier is once again trying something new: To promote a perfume called Le Male Elixir, Gaultier has brought his fragrance to video game streams on Twitch. The center of Gaultier's Twitch-set activation is Le Male Island, a custom-built location within the upcoming game Let's Build A Dungeon. In tandem with the game's developer, Springloaded Games, Gaultier and the Twitch Brand Partnership Studio built a seafaring world inspired by Le Male Elixir's nautical notes. Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/26/2026
As World Cup fever subsides on YouTube, viewership is down overall in the Global Top 50. The #1 channel on YouTube during the last full week of July was MrBeast, who hauled in 870.5 million weekly views. It was also his wedding week, so I'd say it was a pretty good time overall for Jimmy Donaldson. All of the channels in the Global Top 50 got at least 365 million views during the week that was. The last of those 50 chart entrants is a relatively new channel, but its hosts have some of the strongest pedigrees on the family-friendly side of YouTube. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/26/2026
During the last full week of July, four YouTube channels gained at least one million subscribers. The creator leading the pack is Zhong, who added 1.1 million weekly subs to bring his total up to 79.5 million subscribers. As large as the number is, the other three channels in this week's million-sub club all have subscriber counts in nine-digit territory. Other channels in the Global Sub Top 50 don't have anywhere near 100 million subscribers -- at least not yet. But as content becomes a platform-agnostic game, stars from other communities are starting to gain footholds on YouTube. Visit Tubefilter for more great stories.