News
19,679 articles covering the AdTech ecosystem
Here Are the Morning News Ratings for the 2025-2026 TV Season
Also included are the third quarter and week of September 14 ratings.
Michelob Ultra Shoots and Scores Multiyear NHL Partnership
The Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US.
Credit Karma Wants to Help Gen Z Dance Their Way to Money Confidence
Credit Karma wants to remind Gen Z that financial confidence is not just a practical way to live but also an emotional state of being.
B2B brands turn to creator video to fight AI slop and aid AI search
Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products. The post B2B brands turn to creator video to fight AI slop and aid AI search appeared first on MarTech.
Martech category labels don’t mean anything anymore
Six years of DXP homepage snapshots show how quickly martech vendors change their labels — and how little those labels reveal about the product. The post Martech category labels don’t mean anything anymore appeared first on MarTech.
Liberty Global signs AI partnership with Sierra
Liberty Global has announced a three-year partnership with Sierra, a conversational AI platform for businesses ro interact with their customers, to support the rollout of its technology across Liberty Global operating companies. Liberty Global says it is accelerating the use of AI across its businesses “to make customer interactions easier, more intuitive and more effective”. […]
Report: US streaming video market reorganises
Parks Associates’ Streaming Video Tracker reports ten US streaming service profiles were phased out in Q2 2026 as many services rebrand and reorganise their content and brands. Notably, Paramount Skydance ended BET+ as a separate service and consolidated that content within its flagship Paramount+ streaming service. The Streaming Video Tracker also started tracking two new […]
Issa introduces American Copyright Protection Act
Congressman Darrell Issa, Chairman of the House Judiciary Subcommittee on Courts, Intellectual Property, Artificial Intelligence, and the Internet, has introduced H.R. 10364, the American Copyright Protection Act, to combat foreign online piracy and protect American creators from websites distributing stolen content. “Every day, Americans produce unique and original work that are enjoyed around the world, […]
Forecast: Video content investment in Asia to reach $15bn in 2026
Media Partners Asia (MPA) has released Asia Video Content Dynamics 2026, its annual assessment of television and online video consumption, theatrical performance, production economics and content investment across seven major Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam. Content investment across these markets is forecast to reach approximately $15.1 billion (€13.2bn) in […]
BBC Three to be axed again?
BBC Three is at risk of being shuttered (again) in a round of cuts set to be revealed by the BBC in the coming days. The corporation is readying to announce the closure of a number of TV and radio services as Director-general Matt Brittin continues his efforts to make £500 million (€581.4m) in savings, […]
Optery and Carahsoft Partner to Bring Innovative Personal Data Removal to the Public Sector
Partnership Expands Public Sector Access to Optery’s Award-Winning Platform for Removing Exposed Personal Information From Data Brokers Optery, a leader in enterprise personal data removal, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, announced a strategic partnership. Under the agreement, Carahsoft will serve as Master Government Aggregator® for Optery, making Optery for Business […]
ZeroDrift Launches Anchor 3.0, the First Family of Models Built for Enforcement Runtime of AI Agent Communications
Anchor 3.0’s purpose-built small language models caught more FINRA violations than every frontier model tested while running up to 34x faster and up to 12x cheaper; generally available to developers today ZeroDrift, the Enforcement Runtime for AI, announced the general availability of Anchor 3.0, the first family of small language models built to enforce regulatory […]
Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt
Assertive Yield announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. The hires mark a significant step in Assertive Yield’s continued expansion and global growth, strengthening its technical and commercial capabilities across the app ecosystem and European […]
In Docuseries ‘Keinaan, Go Back to Somalia,’ Finnish YouTube Star Turns Racist Comments Into a Personal Statement
YouTube star Abdirahman Keinaan was born in Finland, but he kept hearing: “Go back to Somalia!” Now, in his new docuseries, he actually does. “It didn’t come from a place of anger because I’ve been hearing it my whole life. I grew up here. I was born and raised here. And then I thought: ‘Ok, […]
Google Announces New Query Fan-Out Framework: R4T-Diffusion via @sejournal, @martinibuster
Google announced a new query fan-out framework that is described as ready for production-scale search. The post Google Announces New Query Fan-Out Framework: R4T-Diffusion appeared first on Search Engine Journal.
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes via @sejournal, @TaylorDanRW
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance. The post Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes appeared first on Search Engine Journal.
Efficiency Remains Primary Method for Judging AI Performance
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that pure operational efficiency remains the most common metric through which businesses across the industry are judging their Read More
Agentic Ad Buying Gains Ground in IAB Europe’s 2026 AI Report
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (24th September, 2026) released its 2026 Impact of AI on Digital Advertising Report, revealing how AI is becoming increasingly embedded across advertising operations as organisations move [...] The post Agentic Ad Buying Gains Ground in IAB Europe’s 2026 AI Report appeared first on ExchangeWire.com.
Lowe’s Pilots Drone Delivery as New Way to Quickly Buy Paintbrushes or Batteries
The home improvement retailer is working with Google's Wing and DoorDash.
How to build cross-sell email flows that drive repeat purchases
The first purchase gives you clues about what a customer may need next. Use them to build more relevant post-purchase journeys. The post How to build cross-sell email flows that drive repeat purchases appeared first on MarTech.
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
Millimages announces 2 new projects ahead of MIPCOM
Paris-based independent animation studio Millimages is heading to MIPCOM with two original series developed in partnership with M6/GULLI : Benny and the Bin Buddies (52 x 7’), now in production, and Calypso (52 x 11’), currently in development. The two projects reflect Millimages’ continued ambition to develop original, internationally minded animated content across different age […]
Airties expands AI-driven connectivity platform
Airties, a provider of AI-driven software that improves the connectivity experience for ISPs’ subscribers, has launched new integrated cybersecurity capabilities that is says enables ISPs to detect and remediate threats to connected homes and small businesses. As part of Airties’ Connectivity Experience Management Platform, these new capabilities turn the router into an additional security layer […]
Orange Belgium renews Viaccess-Orca deal
Viaccess-Orca (VO), a specialist in TV platforms and content security solutions, has announced that Orange Belgium has renewed its contract with VO for technologies spanning content security, playback, and quality-of-experience monitoring on subscribers’ devices. A VO customer since 2014, Orange Belgium relies on VO Secure Video Player, Multi-DRM, QoX, and Conditional Access System (CAS) solutions […]