Efficiency Remains Primary Method for Judging AI Performance
Articlevideoweek.com
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that pure operational efficiency remains the most common metric through which businesses across the industry are judging their Read More
Last updated Sep 24, 2026 by ATDb automated enrichment