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A2A Marketing Gains Traction, Albeit Conceptually

A2A Marketing Gains Traction, Albeit Conceptually

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's CIMM Summit, where others leaned into A2A marketing too.

Last updated Sep 23, 2026 by ATDb automated enrichment

Source
MediaPost
Published
Sep 23, 2026
Topic
ARF
Mentions
2