Deals & Moves
164 deals & moves in the AdTech ecosystem
eBay to acquire Depop
AcquisitioneBay agreed on Feb 18, 2026 to acquire Depop from Etsy for ~$1.2B cash. Pending regulatory review; expected to close ~Q3 2026.
Walmart acquires Vibe.co
AcquisitionWalmart announced an agreement on June 23, 2026 to acquire self-serve CTV ad platform Vibe.co (reported ~$1.4B, WSJ; terms undisclosed by Walmart). Folds into Walmart Connect; expected to close by end of Walmart FY2027, subject to HSR clearance.
MoEngage acquires Aampe
AcquisitionSamba acquires Bestever AI
AcquisitionPenske Media acquires Vox Media
AcquisitionScorpion acquires 1SEO Digital Agency
AcquisitionRembrand acquires Spaceback
AcquisitionAdobe acquires Semrush
AcquisitionThe Strata Group acquires We Are Collider
AcquisitionBlueConic acquires Blueshift
AcquisitionParamount Skydance merger with Warner Bros. Discovery
AcquisitionParamount Skydance agreed on Feb 27, 2026 to acquire Warner Bros. Discovery for ~$110.9B enterprise value ($31.00/share cash). Shareholder-approved (Apr 2026) + DOJ-cleared (Jun 2026); EU review pending; expected to close ~Q3 2026.
Salesforce acquires Fin (formerly Intercom) for $3.6B
AcquisitionHighwire acquires The Bliss Group
AcquisitionFox Corporation to acquire Roku for $22 billion
AcquisitionFox Corporation announced a definitive agreement on June 15, 2026 to acquire connected-TV platform Roku for ~$22B EV ($160/share, cash-and-stock). Expected to close in 1H 2027, subject to Roku stockholder + regulatory approval.
Raptive acquires AlchemyAI
AcquisitionHavas acquires Archrival
AcquisitionAccenture Song acquires Whalar
AcquisitionMile Marker acquires Lift
AcquisitionSitecore acquires Scrunch
AcquisitionPeer39 acquires Adloox
AcquisitionRTL Group acquires Sky Deutschland
AcquisitionSalesforce acquires Contentful
AcquisitionOmnicom acquires Interpublic Group ($13.25B)
AcquisitionOmnicom Group completed its all-stock acquisition of Interpublic Group (IPG) on November 26, 2025 — the largest holding-company merger in advertising history, creating the world’s biggest agency group.
Sprinklr acquires ViralMoment
AcquisitionSprinklr acquired the assets of ViralMoment, an AI-powered social-video intelligence company, to add multimodal video/image/audio analysis to its customer-experience-management platform.