Deals & Moves
217 deals & moves in the AdTech ecosystem
Salesforce acquires Listen Labs
AcquisitionYext acquires Flamel.ai
AcquisitionRoundtable acquires Paradium.AI
AcquisitionNovacap takes Integral Ad Science private
AcquisitionCanadian private equity firm Novacap acquired Integral Ad Science in an all-cash deal valuing it at about $1.9 billion ($10.30 per share), taking the verification company private. Announced September 24, 2025; completed in December 2025.
Publicis Groupe wins PepsiCo global media account from Omnicom
AcquisitionPublicis Groupe has been appointed to handle PepsiCo's global media account without a pitch process. Omnicom was the incumbent, having held the account for over 25 years. This represents a significant account win in the competitive media buying landscape.
Progress Software completes acquisition of Domo AI and data platform business
AcquisitionNational CineMedia acquires Captivate Holdings
AcquisitionTaboola agrees to acquire Dianomi
AcquisitionFacebook acquires WhatsApp
AcquisitionFacebook agreed on February 19, 2014 to acquire WhatsApp in a deal valued at about $19 billion, completing it in October 2014.
Disney acquires 21st Century Fox
AcquisitionDisney’s acquisition of most of 21st Century Fox, announced in December 2017, became effective on March 20, 2019, in a deal valued at about $71 billion.
Amazon acquires MGM
AcquisitionAmazon announced in May 2021 and completed on March 17, 2022 its $8.5 billion acquisition of MGM, adding thousands of films and TV shows to Prime Video.
Facebook acquires Instagram
AcquisitionFacebook agreed on April 9, 2012 to acquire the photo-sharing app Instagram for about $1 billion in cash and stock, its largest acquisition at the time.