Fifty5Blue acquires Simantea
AcquisitionReported
Fifty5Blue, the audience measurement business formerly known as Kantar Media, has completed its acquisition of Simantea, adding behavioural measurement and purchase data through Simantea's consumer panel and measurement technology. The deal is part of a wider investment programme by Fifty5Blue's owner, H.I.G. Capital. Announced October 29, 2026.
Last updated Nov 8, 2026 by the ATDb Editorial Team
Overview
Fifty5Blue, the audience measurement business formerly known as Kantar Media, has completed its acquisition of Simantea, adding behavioural measurement and purchase data through Simantea's consumer panel and measurement technology. The deal is part of a wider investment programme by Fifty5Blue's owner, H.I.G. Capital. Announced October 29, 2026.
Deal details
- Acquirer
- Fifty5Blue
- Target
- Simantea and TRP Research
- Market Segment
- audience measurement, consumer panels, research
Related companies
TRP Research
Source
Connection details