Global acquires Alight Media

Global, one of the UK's largest media and entertainment companies, acquired Alight Media, a prominent UK-based out-of-home (OOH) advertising company, in November 2026. Alight Media operates a significant portfolio of digital and classic billboard sites across the UK, with a strong presence in roadside and retail environments. This acquisition represents a major consolidation move in the UK outdoor advertising market, expanding Global's already substantial OOH footprint which includes its DAX (Digital Ad Exchange) platform and the Global Outdoor network.

This acquisition accelerates consolidation in the UK out-of-home advertising sector, reducing the number of major independent OOH operators and strengthening Global's competitive position against rivals such as Clear Channel and JCDecaux. By integrating Alight Media's inventory into its DAX programmatic platform, Global is positioned to offer advertisers a broader and more geographically diverse digital OOH (DOOH) offering, enhancing programmatic buying capabilities across roadside and retail environments. The deal reflects broader industry trends toward data-driven, programmatic DOOH and the increasing convergence of traditional outdoor media with digital ad technology ecosystems.