CourtAvenue acquires GTX Solutions
CourtAvenue, an independent agency, is acquiring GTX Solutions, a data and marketing technology consultancy, to deepen its enterprise data capabilities. GTX, whose clients include Hard Rock and Merck, helps brands manage and activate their data across customer data platforms such as Tealium, Adobe and Optimizely. The deal mixes cash and stock; financial terms were not disclosed.
Last updated Nov 8, 2026 by the ATDb Editorial Team
Overview
CourtAvenue, an independent agency, is acquiring GTX Solutions, a data and marketing technology consultancy, to deepen its enterprise data capabilities. GTX, whose clients include Hard Rock and Merck, helps brands manage and activate their data across customer data platforms such as Tealium, Adobe and Optimizely. The deal mixes cash and stock; financial terms were not disclosed.
Deal details
- Acquirer
- Court Avenue
- Target
- GTX Solutions
- Market Segment
- customer data, marketing technology consulting