Fifty5Blue acquires TRP Research
Fifty5Blue, the audience measurement business formerly known as Kantar Media, has completed its acquisition of TRP Research, adding research and consultancy expertise that builds on TRP's established partnership with Fifty5Blue's TechEdge software. The deal is part of a wider investment programme by Fifty5Blue's owner, H.I.G. Capital. Announced October 29, 2026.
Last updated Nov 8, 2026 by the ATDb Editorial Team
Overview
Fifty5Blue, the audience measurement business formerly known as Kantar Media, has completed its acquisition of TRP Research, adding research and consultancy expertise that builds on TRP's established partnership with Fifty5Blue's TechEdge software. The deal is part of a wider investment programme by Fifty5Blue's owner, H.I.G. Capital. Announced October 29, 2026.
Deal details
- Acquirer
- Fifty5Blue
- Target
- TRP Research
- Market Segment
- audience measurement, consumer panels, research