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Companies
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Cohley
Cohley is a content generation and influencer marketing platform that serves as a strategic bridge between e-commerce brands and a curated network of content creators, photographers, videographers, and micro-influencers. Founded to address the persistent challenge of producing authentic, high-quality visual content at scale, Cohley has positioned itself as a comprehensive content operations solution for direct-to-consumer brands, established retailers, and consumer packaged goods companies. The platform streamlines the entire content creation lifecycleâfrom initial campaign brief development through AI-powered creator matching, asset delivery, rights management, and performance analyticsâenabling brands to efficiently scale their visual content production while maintaining rigorous quality standards. What differentiates Cohley from traditional influencer marketing platforms is its strategic emphasis on content quality and commercial utility over superficial engagement metrics. The platform leverages sophisticated AI-powered matching algorithms, collaborative briefing tools, structured review workflows, and automated rights management systems to ensure all produced assets meet brand specifications and can be deployed seamlessly across multiple channels including owned media (product pages, websites), earned media (social platforms), and paid advertising campaigns. Cohley's comprehensive analytics capabilities enable brands to track real-time content performance, optimize creator selection based on historical data, and demonstrate measurable ROI for content production investments, effectively positioning the platform as an essential content operations partner for digital-first brands navigating the increasingly visual landscape of modern e-commerce.
AffiliateManager.com
AffiliateManager.com is a specialized full-service affiliate program management agency that serves as a strategic outsourcing partner for brands seeking to establish, scale, and optimize their affiliate marketing initiatives. The company provides comprehensive end-to-end management services that eliminate the need for brands to build in-house affiliate marketing expertise, offering dedicated account management, affiliate recruitment and vetting, performance optimization, compliance monitoring, and strategic consulting. By functioning as an extension of their clients' marketing teams, AffiliateManager.com enables brands to leverage the affiliate channel effectively while avoiding the overhead and learning curve associated with internal program management. The agency's service model strategically combines human expertise with technology-driven insights to maximize return on investment from affiliate partnerships. Their experienced team handles all aspects of day-to-day program operations including affiliate communications, promotional calendar management, commission structure optimization, creative asset distribution, and fraud prevention. AffiliateManager.com maintains a network-agnostic approach, working across various affiliate networks and tracking platforms to provide clients with unbiased guidance and flexibility in choosing the best technology solutions for their specific business needs. The company serves a diverse client portfolio across multiple verticals including e-commerce, SaaS, financial services, travel, and consumer brands, adapting their strategies to each industry's unique affiliate landscape and regulatory requirements. Their service offering is particularly valuable for mid-market to enterprise brands that recognize the revenue potential of affiliate marketing but lack the internal resources or expertise to manage programs effectively. AffiliateManager.com's value proposition centers on delivering measurable performance improvements, reducing program management overhead, and providing access to established affiliate relationships and industry best practices.
Consent Management Ltd
Consent Management Ltd is an enterprise-grade privacy technology provider that specializes in consent orchestration and privacy compliance solutions for organizations navigating complex global data protection regulations. The company's comprehensive platform enables businesses to systematically collect, store, and operationalize user consent and preference data across all digital touchpoints, ensuring compliance with major privacy regulations including GDPR, CCPA, LGPD, and other regional frameworks. By centralizing consent management and providing real-time consent signal propagation across marketing, analytics, and customer engagement systems, the platform transforms privacy compliance from a regulatory burden into a strategic trust-building opportunity. Serving mid-market to enterprise clients across highly regulated sectors including financial services, healthcare, telecommunications, retail, and digital media, Consent Management Ltd offers a solution architecture that encompasses customizable consent collection interfaces, user preference management centers, comprehensive audit logging capabilities, and pre-built integrations with major marketing automation platforms, customer data platforms, and analytics tools. The platform is designed to scale with enterprise complexity, supporting multi-brand operations, regional regulatory variations, and sophisticated consent logic that extends beyond simple opt-in/opt-out mechanisms to enable granular purpose-based consent management. Consent Management Ltd positions itself as a strategic privacy infrastructure partner rather than a point solution vendor, emphasizing the business value of transparent data practices and customer trust. This integrated approach allows organizations to demonstrate regulatory compliance while respecting user privacy choices throughout their entire technology ecosystem, making privacy a competitive differentiator rather than merely a compliance checkbox.
Flix360
Flix360 is an enterprise-grade video marketing technology platform that provides organizations with comprehensive infrastructure to manage, distribute, and measure video content performance across digital channels. The platform addresses the critical challenge of video content fragmentation by consolidating three essential capabilities into a unified solution: robust video hosting infrastructure, advanced analytics with real-time viewer behavior tracking, and multi-channel distribution management. This integrated approach enables businesses to transform video assets from creative outputs into measurable business drivers with clear ROI metrics and defined conversion pathways. The platform primarily serves corporate marketing departments, digital advertising agencies, e-commerce retailers, and professional content creators who consider video content mission-critical to their digital engagement strategies. Flix360 positions itself as essential infrastructure for modern marketing organizations navigating the video-dominated digital landscape, where industry projections indicate video will represent over 80% of all internet traffic. The company's core value proposition centers on maximizing return on video content investments through sophisticated analytics that provide actionable insights into viewer engagement patterns, behavioral data, and conversion metrics, empowering data-driven decision-making and content optimization across multiple distribution channels.
defunct
AdRealm
AdRealm is an innovative blockchain-based digital advertising platform that fundamentally transforms the programmatic advertising ecosystem through distributed ledger technology and smart contracts. The platform creates a decentralized marketplace that directly connects advertisers with publishers, eliminating traditional intermediaries while providing immutable, real-time verification of ad impressions, clicks, and conversions. This architecture ensures transparent, tamper-proof transaction records that build trust and accountability across the entire advertising supply chain. The platform addresses critical industry challenges including ad fraud (estimated to cost billions annually), transparency deficits in opaque supply chains, and excessive intermediary costs that erode both advertiser ROI and publisher revenues. AdRealm's smart contract infrastructure automates payment settlements based on verified performance metrics, ensures contractual compliance, and delivers granular analytics to both demand and supply sides. Supporting multiple ad formats including display, video, native, and mobile advertising, the platform maintains a strong focus on user privacy through decentralized identity management, making it particularly compelling for brands seeking ad spend optimization and publishers seeking fair, transparent compensation for their inventory in an increasingly complex digital advertising landscape.
Obviously
Obviously is an AI-powered advertising technology company that specializes in automating the creation and optimization of advertising copy across multiple marketing channels. The platform leverages advanced natural language processing and machine learning algorithms to help businesses generate high-performing ad content that resonates with target audiences while significantly reducing the time and resources traditionally required for creative development. By analyzing historical campaign performance data and market trends, Obviously enables marketing teams to produce data-driven advertising copy at scale. The company's solution addresses a critical pain point in digital marketing: the need for continuous content creation and testing across an ever-expanding array of advertising platforms including social media, search engines, display networks, and email campaigns. Obviously's AI engine learns from campaign performance metrics to iteratively improve ad copy suggestions, helping businesses maximize their return on advertising spend while maintaining brand consistency. The platform is designed to complement human creativity rather than replace it, providing marketers with intelligent starting points and variations that can be refined and customized to match specific campaign objectives and brand voice guidelines.
Tier C
Lifesight
Lifesight is an enterprise-grade customer intelligence and location analytics platform that specializes in bridging the gap between digital marketing activities and real-world customer behavior. The company has built sophisticated technology infrastructure capable of processing billions of location signals, combining geospatial data, location intelligence, and advanced multi-touch attribution modeling to deliver comprehensive online-to-offline (O2O) attribution capabilities. This enables marketers to understand precisely how their digital campaigns translate into physical store visits, foot traffic patterns, and offline conversions, providing unprecedented visibility into the complete customer journey across both digital and physical touchpoints. The platform serves enterprise clients across multiple verticals including omnichannel retailers, quick-service restaurants (QSR), consumer packaged goods (CPG) brands, and businesses with physical location footprints. Lifesight's technology stack enables sophisticated analyses including customer acquisition pattern identification, store visit attribution, trade area analysis, competitive foot traffic benchmarking, and customer lifetime value optimization. By providing actionable intelligence that connects online advertising and mobile engagement to in-store behavior, Lifesight helps businesses optimize marketing spend, enhance operational strategies, and maximize ROI in an increasingly complex omnichannel commerce environment where understanding the interplay between digital and physical customer interactions has become essential for competitive advantage.
Scalarr
Scalarr is a specialized cybersecurity and fraud prevention technology company operating at the critical intersection of mobile advertising and artificial intelligence. The company provides essential infrastructure for mobile app marketers, developers, and gaming companies to protect their advertising investments from sophisticated fraud schemes that cost the industry billions of dollars annually. Through advanced machine learning algorithms and real-time detection capabilities, Scalarr addresses multiple fraud vectors including click fraud, install fraud, attribution manipulation, and bot traffic across the mobile app ecosystem. The platform's core strength lies in its seamless integration with major mobile measurement partners (MMPs) and advertising networks, delivering comprehensive protection across the entire user acquisition funnel. Scalarr employs behavioral analysis, device fingerprinting, and pattern recognition to distinguish genuine users from fraudulent traffic, continuously evolving its technology to counter emerging fraud tactics. This proactive, AI-driven approach enables clients to maintain marketing budget integrity while ensuring acquisition metrics accurately reflect real user engagement rather than fraudulent activities. Scalarr serves a diverse client base spanning mobile gaming studios, e-commerce applications, fintech platforms, and digital marketing agenciesâorganizations running large-scale user acquisition campaigns where even small fraud percentages translate to significant financial losses. By providing actionable intelligence and automated blocking capabilities, the company empowers marketing teams to optimize campaign performance, improve ROI, and make data-driven decisions based on verified user acquisition data, positioning itself as a critical partner in the mobile advertising technology stack.
Arrivalist
Arrivalist is a pioneering location analytics and intelligence platform that has revolutionized marketing attribution for the travel, tourism, and hospitality industries. The company addresses the fundamental challenge of measuring real-world impact from digital marketing investments by leveraging proprietary location verification technology to analyze billions of anonymous location signals from mobile devices. This innovative approach enables destination marketing organizations (DMOs), hospitality brands, tourism boards, and travel marketers to track actual physical visitation patterns following advertising exposure, providing unprecedented visibility into campaign effectiveness that extends far beyond traditional digital metrics. The platform's core innovation lies in its ability to bridge the gap between digital marketing efforts and tangible real-world visitor arrivals. By processing vast amounts of geolocation data, Arrivalist identifies when consumers exposed to marketing campaigns actually visit specific destinations, hotels, attractions, or geographic regions. The company delivers critical intelligence on cross-channel marketing effectiveness, visitor journey patterns, competitive market share dynamics, and the economic impact of marketing initiatives. This data-driven approach has established Arrivalist as an essential tool for ROI demonstration and strategic decision-making in a sector where multi-million dollar marketing investments demand measurable, actionable outcomes, serving a diverse client base across destination marketing, hospitality, attractions, and travel sectors.
Barometrics
Barometrics is a specialized SaaS analytics platform built exclusively for subscription-based businesses, offering comprehensive financial and business intelligence through automated data aggregation and visualization. The platform functions as a centralized command center that enables subscription businesses to track and optimize critical metrics including Monthly Recurring Revenue (MRR), churn rate, customer lifetime value (LTV), and other key performance indicators essential to recurring revenue models. By seamlessly integrating with payment processors and business tools, Barometrics eliminates the need for manual spreadsheet tracking and delivers real-time, actionable insights through intuitive dashboards. The platform specifically addresses the unique analytical challenges faced by SaaS companies, membership sites, and other subscription-based businesses by providing comprehensive visibility into revenue performance, customer behavior patterns, and overall business health. Barometrics empowers founders, finance teams, and executives with data-driven intelligence necessary for strategic decision-making, helping businesses understand their growth trajectory, identify revenue leakage, and optimize pricing and retention strategies. The solution transforms complex subscription data into clear, actionable insights that drive business growth and operational efficiency, positioning itself as an essential tool for companies operating on recurring revenue models in the increasingly competitive subscription economy.
Sideqik
Sideqik is an enterprise-grade influencer marketing platform that provides comprehensive end-to-end solutions for brands, agencies, and marketing teams executing sophisticated, data-driven influencer campaigns at scale. The platform addresses the growing complexity of influencer marketing by offering capabilities that span the entire campaign lifecycleâfrom influencer discovery and vetting through campaign execution, compliance monitoring, and performance measurement. By leveraging advanced social media analytics and proprietary audience authenticity verification technology, Sideqik enables marketers to identify genuine influencers whose audiences authentically align with target demographics while mitigating risks associated with influencer fraud, fake followers, and inauthentic engagement. What distinguishes Sideqik in the competitive landscape is its ability to process extensive social media data across multiple platforms and transform it into actionable insights on influencer performance metrics, audience quality indicators, and comprehensive campaign effectiveness measurements. The platform brings transparency and measurable business outcomes to what has traditionally been a relationship-driven, difficult-to-quantify marketing channel. With enterprise-grade features including multi-campaign management, team collaboration tools, comprehensive reporting dashboards, and sophisticated ROI attribution mechanisms, Sideqik is particularly well-suited for organizations managing substantial influencer marketing budgets that require rigorous analytics and clear investment justification. As influencer marketing has evolved from experimental tactics to core components of digital marketing strategies, Sideqik positions itself as essential infrastructure delivering efficiency, transparency, and data-driven decision-making to this rapidly expanding marketing discipline.
AdTrace
AdTrace is a mobile measurement partner (MMP) and analytics platform that specializes in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions enabling mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify which marketing channels and campaigns drive the most valuable users to their mobile applications, delivering critical insights for optimizing return on advertising spend (ROAS). The platform combines advanced attribution technology with robust fraud prevention capabilities to ensure accurate measurement of marketing performance in an increasingly complex mobile advertising landscape. AdTrace serves mobile app developers, digital marketing agencies, and brands navigating the challenges of multi-touch attribution, cross-device tracking, deep linking, and audience segmentation. The company's solutions are particularly valuable in addressing the evolving privacy landscape, helping marketers comply with data protection regulations while maintaining accurate campaign measurement in a post-IDFA environment. AdTrace integrates with major advertising networks, ad exchanges, and marketing technology platforms to provide a unified view of mobile marketing performance across the entire customer journey. The platform's comprehensive approach to mobile attribution positions it as critical infrastructure for businesses investing in mobile user acquisition, enabling data-driven decision-making and real-time marketing optimization in an environment where accurate attribution has become increasingly challenging.
Involves
Involves is a specialized affiliate marketing platform that serves as critical infrastructure connecting international brands with the Asia-Pacific digital marketplace. The company addresses the complex challenges that global advertisers face when entering diverse Asian markets by establishing strategic partnerships with local publishers who provide essential regional expertise, cultural intelligence, and established audience networks. This approach enables international brands to effectively navigate the fragmented landscape of Asian digital commerce while maintaining high standards for transparency, regulatory compliance, and performance measurement across multiple jurisdictions. The platform's competitive differentiation stems from its sophisticated understanding of Asia-Pacific market intricacies, including varied payment systems, diverse regulatory environments (GDPR, PDPA compliance), cultural nuances, and territory-specific platform requirements. Involves has developed purpose-built infrastructure featuring advanced tracking technology, real-time analytics capabilities, multi-currency transaction processing, localized reporting dashboards, fraud detection mechanisms, and comprehensive compliance management systems. Serving a dual customer base of international brands pursuing Asian market expansion and regional advertisers optimizing their digital strategies, Involves positions itself as an end-to-end affiliate marketing solution that integrates performance metrics, consumer insights, and market intelligence to help clients maximize return on investment in the world's fastest-growing digital advertising markets.
Sender
Sender is a marketing technology company specializing in email marketing and communication automation solutions designed to democratize enterprise-grade functionality for small to medium-sized businesses. The platform bridges a critical market gap by delivering sophisticated email campaign capabilitiesâtraditionally reserved for premium enterprise platformsâthrough an accessible, intuitive interface that maintains power without sacrificing simplicity. Sender's core value proposition centers on providing high-deliverability email infrastructure, advanced automation workflows, and comprehensive analytics at price points that make them economically viable for growing businesses, e-commerce merchants, and digital agencies. The platform encompasses a full-featured marketing suite including drag-and-drop email builders, advanced audience segmentation, behavioral automation workflows, A/B testing capabilities, and detailed analytics dashboards. Sender maintains robust compliance with international email marketing regulations including GDPR, CAN-SPAM, and CASL, while providing infrastructure capable of handling high-volume email sends with reliable deliverability rates. The platform is architected to scale alongside business growth, supporting everything from basic newsletter campaigns to complex, multi-touch automation sequences that dynamically respond to customer behavior and engagement patterns, positioning Sender as a cost-effective alternative to legacy enterprise marketing platforms like Marketo, HubSpot, and Salesforce Marketing Cloud.
Tier B
Social Animal
Social Animal is a content intelligence and social media analytics platform that serves marketers, content creators, and digital agencies seeking data-driven insights to optimize their content strategies. The platform aggregates and analyzes millions of social media posts and articles across multiple channels, transforming raw social data into actionable intelligence that helps businesses understand what content resonates with their target audiences and drives meaningful engagement. The platform provides an integrated suite of tools including content discovery, influencer identification, sentiment analysis, and performance benchmarking capabilities. Social Animal's technology leverages advanced analytics to deliver real-time social listening and competitive intelligence, enabling users to identify trending topics, track competitor content performance, and discover high-performing content within specific niches. As a centralized hub for content research and social media monitoring, Social Animal empowers businesses to make informed, data-backed decisions about their content marketing strategies, ultimately improving engagement rates and content ROI through comprehensive social media data analysis.
Location Sciences
Location Sciences is an enterprise-focused technology platform specializing in AI-powered location data verification, validation, and analytics. The company addresses a critical challenge faced by modern organizations: ensuring the accuracy, consistency, and reliability of geospatial data that underpins operational decision-making. Through advanced geocoding algorithms, multi-source data validation frameworks, and intelligent data enrichment capabilities, Location Sciences transforms raw, inconsistent location data into standardized, actionable geographic intelligence that drives measurable business outcomes across logistics, retail, financial services, telecommunications, and marketing technology sectors. The platform differentiates itself by delivering comprehensive spatial analytics, geographic pattern recognition, and contextual location intelligence that extends beyond basic address verification. Their AI-powered validation engine cross-references data against multiple authoritative sources, standardizes addresses to international postal standards, and enriches datasets with demographic, commercial, and contextual geographic information. Location Sciences' machine learning models continuously improve accuracy by learning from validation patterns, making the platform particularly valuable for organizations processing high volumes of location data or operating across multiple geographic markets with varying address formats and data quality standards. Location Sciences serves as a critical infrastructure layer for enterprises that depend on location data quality for operational excellence, customer experience, and strategic decision-making. Their enterprise-grade location intelligence infrastructure enables clients to optimize last-mile delivery routes, enhance customer segmentation and targeting, improve credit and fraud risk assessment, ensure regulatory compliance, and drive operational efficiency through reliable geospatial insights.
Pluto
Pluto is a specialized multi-touch attribution platform designed to solve the complex marketing measurement challenges faced by modern eCommerce businesses operating in an increasingly fragmented digital landscape. The platform employs advanced tracking methodologies and machine learning algorithms to reconstruct complete customer journeys across multiple channels including paid advertising, organic search, email campaigns, social media, and direct traffic. This comprehensive approach enables online retailers to accurately identify which marketing efforts genuinely drive conversions and revenue across multiple devices, channels, and touchpoints, moving beyond simplistic last-click attribution models that fail to capture the full complexity of contemporary customer behavior. Positioned as a privacy-conscious attribution solution, Pluto has emerged as particularly relevant in the post-iOS 14.5 era, where traditional pixel-based tracking has become increasingly unreliable due to Apple's App Tracking Transparency framework and broader privacy regulations including GDPR and CCPA. The platform specifically serves direct-to-consumer brands, online retailers, and eCommerce businesses struggling with the 'black box' problem of understanding marketing ROI across disconnected digital channels. With eCommerce-specific integrations for platforms like Shopify and WooCommerce, along with major advertising networks, Pluto offers a seamless implementation experience that delivers sophisticated attribution insights without requiring extensive technical resources or data science expertise, making advanced marketing analytics accessible to businesses of varying sizes and technical sophistication levels.
AppsBuilder
AppsBuilder is a no-code mobile application development platform that democratizes the creation of native iOS and Android applications for businesses and individuals without programming expertise. The platform features an intuitive drag-and-drop interface, extensive template library, and visual development environment that eliminates traditional coding barriers while delivering professional-grade mobile applications. This approach addresses critical market demand for rapid, cost-effective alternatives to expensive agency partnerships and lengthy custom development cycles that have historically limited mobile app accessibility for smaller organizations. The platform serves a diverse customer base spanning solopreneurs, startups, SMBs, and enterprise organizations pursuing digital transformation initiatives. AppsBuilder's comprehensive ecosystem extends beyond core development capabilities to include publishing assistance, app store optimization guidance, analytics integration, and ongoing maintenance tools. Operating on a subscription-based model with tiered pricing structures, the platform accommodates varying levels of functionality, customization, and support requirements while offering integrations with popular third-party services for payments, push notifications, and content management. As mobile-first strategies continue to dominate digital business landscapes, AppsBuilder positions itself as an accessible and agile solution within the rapidly expanding no-code/low-code development market, empowering organizations to respond quickly to market opportunities without extensive technical resources.
Snaplytics
Snaplytics is a specialized social media analytics platform that addresses the critical measurement gap in ephemeral content performance across major social media platforms. The company focuses exclusively on temporary, time-sensitive content formats such as Snapchat Stories and Instagram Stories that disappear within 24 hours, yet have become increasingly dominant in social media engagement strategies. By providing comprehensive analytics, real-time dashboards, automated reporting, and competitive benchmarking capabilities, Snaplytics transforms fleeting Stories content into measurable marketing assets with quantifiable return on investment. The platform serves digital marketing professionals, social media managers, and marketing agencies who require robust analytics to justify social media investments and optimize content strategies for ephemeral formats. Snaplytics aggregates data across multiple ephemeral content channels to deliver audience demographic analysis, engagement metrics, and competitive intelligence that native platform tools often fail to adequately measure. As ephemeral content continues to dominate social media engagement patterns, particularly among Gen Z and Millennial audiences who favor authentic, time-sensitive content, Snaplytics positions itself as an essential analytics solution for brands allocating increasing portions of their marketing budgets to Stories-based campaigns in the rapidly evolving social media landscape.
Spectus
Spectus is a location intelligence platform that delivers advanced geospatial analytics and consumer movement insights to enterprise clients across retail, commercial real estate, and investment sectors. The company aggregates location data from multiple sources and transforms it into actionable business intelligence through sophisticated data processing, visualization capabilities, and predictive analytics. Spectus enables organizations to understand foot traffic patterns, trade area dynamics, and consumer behavior at a granular level to support critical business decisions. The platform addresses key business challenges including site selection optimization, competitive intelligence gathering, market penetration assessment, and portfolio performance evaluation. By leveraging geospatial data science, Spectus helps retailers, real estate developers, commercial brokers, investment firms, and portfolio managers identify high-potential locations, understand consumer demographics and movement patterns, assess competitive density, and forecast market performance. The company's solutions provide data-driven insights necessary for optimizing physical presence and evaluating market opportunities in an increasingly competitive landscape, serving as a critical decision-support tool for organizations with significant physical footprints or real estate investment portfolios.
Zapworks
Zapworks is a technology company specializing in augmented reality (AR) content creation and publishing solutions designed to democratize access to immersive technology. The company provides a comprehensive suite of tools that enable businesses, creative agencies, and developers to build, deploy, and manage AR experiences without requiring extensive technical expertise. Their platform encompasses authoring tools, content management systems, and analytics capabilities that support the entire AR content lifecycle from initial concept through deployment and performance measurement. The company serves a diverse range of industries including retail, marketing, education, entertainment, and enterprise training sectors. Zapworks' solutions offer both no-code and code-based development options, catering to users with varying levels of technical proficiencyâfrom marketing professionals creating their first AR campaign to experienced developers building complex interactive experiences. Their platform supports multiple AR formats including marker-based, markerless, and location-based experiences, enabling clients to create engaging interactive content for marketing campaigns, product visualization, educational materials, and brand activations. The company positions itself as an end-to-end AR solution provider in the rapidly growing spatial computing market, competing in a space that has seen significant growth driven by increased smartphone capabilities and growing enterprise adoption of immersive technologies.
Tier B
Switchboard
Switchboard is a specialized media technology platform that delivers real-time video data processing and analytics solutions for the modern media and entertainment industry. The company empowers broadcasters, streaming services, content creators, and digital media publishers to extract actionable intelligence from video content through advanced analytics, performance monitoring, and delivery optimization tools. By transforming raw video data into strategic business insights, Switchboard enables media organizations to make informed decisions about content strategy, audience engagement, technical infrastructure, and monetization opportunities in an increasingly competitive digital landscape. Operating at the intersection of video technology and business intelligence, Switchboard addresses critical challenges faced by media companies as streaming consumption continues its exponential growth. The platform incorporates machine learning algorithms, real-time data processing capabilities, and sophisticated visualization tools to help clients understand viewer behavior patterns, optimize streaming quality, reduce buffering incidents, and maximize content ROI. As media organizations navigate the complexities of multi-platform distribution, personalized content delivery, and audience fragmentation, Switchboard positions itself as an essential infrastructure partner that bridges the gap between technical video operations and strategic business outcomes, enabling clients to compete effectively in the rapidly evolving streaming ecosystem.
Promoted
Promoted is a specialized B2B technology company that provides white-label marketplace advertising infrastructure solutions designed to empower online marketplaces, e-commerce platforms, and multi-sided platforms to monetize their traffic through sophisticated native advertising capabilities. The company addresses a critical gap in the digital marketplace ecosystem by offering turnkey technology infrastructure that enables platform operators to build, manage, and optimize their own advertising ecosystems without the significant capital investment and technical complexity of developing ad serving technology in-house. This approach allows marketplace operators to maintain complete brand control while generating new revenue streams from their existing traffic and user base, diversifying beyond traditional transaction fees and commissions. The platform delivers a comprehensive suite of tools including advanced ad serving engines, real-time auction mechanisms, granular targeting capabilities, multi-touch attribution tracking, and analytics dashboards specifically engineered for the unique requirements of marketplace environments. Through API-first architecture, Promoted enables marketplace operators to create seamless, branded advertising experiences that integrate naturally with their platform's design while maintaining full control over advertiser relationships and revenue streams. By focusing exclusively on the marketplace vertical, Promoted has developed deep domain expertise in the unique technical and business challenges of this segment, positioning itself as a specialized infrastructure provider rather than a general-purpose advertising platform, with technology designed to handle high-volume, real-time bidding scenarios while providing the flexibility and customization options that marketplace operators require.
Tier C
AdReport
AdReport is a Software-as-a-Service (SaaS) platform designed to solve the critical challenge of fragmented advertising data in digital marketing. The platform serves as a centralized hub for multi-channel campaign management, consolidating performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface. By automating data collection and normalization across disparate systems, AdReport eliminates the manual effort traditionally required for multi-channel campaign management, enabling marketing professionals to redirect their focus from time-consuming data aggregation to strategic analysis and optimization. The platform's core value proposition centers on customizable real-time analytics dashboards and automated client reporting capabilities that significantly reduce administrative overhead. AdReport enables marketing teams and agencies to generate professional, white-labeled reports either on-demand or through scheduled automatic delivery, maintaining consistent communication standards while transforming complex multi-channel campaign data into intuitive visualizations and actionable insights. Designed primarily for digital marketing agencies and in-house marketing teams managing multiple campaigns across diverse advertising platforms, AdReport serves as a centralized command center for digital advertising operations, addressing operational inefficiencies while enabling organizations to scale their operations and improve client communication and campaign performance monitoring.