Companies

Adobe's independent, cross-channel demand-side platform (DSP) for managing programmatic advertising campaigns across display, video, native, audio, and Connected TV (CTV). Part of the Adobe Experience Cloud solution group; integrates with Adobe Real-Time CDP, Adobe Audience Manager, and Adobe Sensei AI for bidding optimization. Renamed from "Adobe Advertising Cloud" in line with Adobe's broader move away from the "Cloud" suffix in product naming.

Adobe Advertising Creative is an AI-powered dynamic creative optimization (DCO) platform that automates the production, personalization, and delivery of display and video ads at scale.

Adobe's enterprise search, social, and commerce advertising platform that unifies paid media management across Google, Meta, Amazon, and more with AI-driven optimization and deep Adobe Experience Cloud integration.

Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time, multichannel data insights to help businesses understand customer behavior and optimize marketing performance.

Adobe Animate is a multimedia authoring and animation software used for creating vector graphics, interactive animations, and rich media content for web, mobile, and broadcast platforms.

Adobe's enterprise data management platform (DMP) that unifies audience data from multiple sources to enable targeted advertising and personalized customer experiences.

AI conversational concierge built on Adobe Experience Platform Agent Orchestrator. Launched at Adobe Summit March 18, 2025. Enterprise agentic-AI customer-experience product.

Adobe Campaign is an enterprise cross-channel campaign management platform that enables marketers to orchestrate personalized customer experiences across email, mobile, social, and offline channels.

Adobe Commerce (formerly Magento) is an enterprise-grade eCommerce platform offering powerful tools for building, managing, and scaling online storefronts with deep Adobe ecosystem integration.

Adobe's subscription-based suite of creative applications and services for design, video, web, photography, and digital content creation.

Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.

Adobe's comprehensive suite of integrated marketing, analytics, advertising, and commerce solutions for enterprise digital experience management.

Adobe's enterprise content management system that enables organizations to create, manage, and deliver personalized digital experiences across web, mobile, and other channels.

Adobe Experience Platform (AEP) is an enterprise-grade customer data platform that unifies real-time data to power personalized experiences across every channel and touchpoint.

Platform layer underlying Adobe Brand Concierge and all Adobe AI agents. Launched March 2025. The agentic-AI infrastructure for Adobe Experience Cloud.

Adobe's foundational generative-AI brand (text-to-image, text-to-video, content generation). Standalone web app + Firefly Services for enterprise APIs + Firefly Foundry custom-model offering (Oct 2025) + Firefly AI Assistant (April 2026). Powers GenStudio and Creative Cloud generative features.

Adobe GenStudio is an AI-powered content supply chain solution for marketing teams. The Performance Marketing edition feeds AI-generated creative assets directly into Adobe Advertising channels, accelerating cross-channel campaign creative production at scale.

Real-time omnichannel journey orchestration application built natively on Adobe Experience Platform (AEP). One of four flagship AEP apps. Has a B2B Edition for account-based marketing flows.

Adobe Launch is Adobe's next-generation tag management system for deploying and managing marketing and analytics tags across digital properties.

Generative-engine optimization (GEO) product — helps brands optimize visibility across AI-powered chat services and browsers. GA October 14, 2025. Directly relevant to AdTech/SEO category as the discipline shifts from search to AI-answer surfaces.

Adobe's integrated marketing technology platform that combines analytics, advertising, content management, and personalization tools for enterprise digital marketing.

B2B revenue attribution and marketing measurement platform. Originally launched as Bizible (acquired by Marketo 2018; passed to Adobe with Marketo acquisition). Officially rebranded from "Bizible" to "Adobe Marketo Measure" in March 2022.

Productized Marketing Mix Modeling + Multi-Touch Attribution solution. Launched October 2023; Merkle named first agency partner Nov 2024. Built on AEP; consolidates MMM and MTA into a single platform.

Adobe Portfolio is a website builder service for creative professionals to showcase their work, integrated with Adobe Creative Cloud.