Companies

InsideView was a B2B data intelligence and sales acceleration platform that provided market intelligence, company data, and contact information to help sales and marketing teams identify and engage prospects.

Insightech is an Australian digital experience analytics platform that helps businesses understand and optimize user behavior on their websites and apps. It provides tools like session replay, heatmaps, and conversion funnels to identify pain points and improve customer journeys, ultimately boosting conversion rates and user satisfaction.

insightsoftware — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

LatAm innovation/research consultancy acquired August 2019 (NOT 2020 per common mis-cite). ~200 staff; folded into Fjord and broader Song. Sources: Accenture Newsroom + The Drum.

Inskin Media is a digital advertising company specializing in high-impact, brand-safe ad formats that wrap around premium publisher content. The company focuses on viewability and attention metrics, delivering engaging ad experiences for brand advertisers across desktop and mobile.

Inspectlet is a website analytics tool that provides session recording, heatmaps, A/B testing, and form analytics. It helps businesses understand user behavior by showing exactly what visitors do on their site, where they click, scroll, and what they struggle with. The platform aims to optimize user experience and conversion rates.

Instabug is a mobile app performance monitoring and bug reporting solution for mobile teams. It enables developers to collect comprehensive bug reports, crash reports, and user feedback directly from their mobile applications. This helps streamline the debugging process, improve app quality, and enhance the overall user experience.

Instacart Ads is the retail media advertising platform of Instacart, enabling CPG brands to reach shoppers through sponsored products, display ads, and shoppable campaigns across the grocery delivery marketplace.

Instagram is Meta's massively popular photo and video sharing social platform, serving as one of the world's largest digital advertising ecosystems with over 2 billion monthly active users.

Instagram Shopping is Meta's native commerce feature that transforms Instagram into a shoppable platform, enabling brands and creators to sell products directly through posts, Stories, Reels, and a dedicated Shop tab.

Instana provides automatic application performance monitoring (APM) and observability for cloud-native applications, microservices, and container environments. Acquired by IBM 2020 (closed January 2021). Now part of IBM's AIOps + observability portfolio alongside Turbonomic.

Instapage is a leading landing page platform designed for marketing teams and agencies to create, personalize, and optimize post-click experiences. It helps businesses improve advertising conversion rates by providing tools for page building, A/B testing, heatmaps, and dynamic ad-to-page personalization.

Instreamatic is a voice-enabled advertising platform that creates interactive audio ads with conversational AI capabilities. They enable brands to create voice-activated ad experiences across podcasts, streaming audio, and connected devices.

Portland OR digital design + experience agency; major Google client. Joined Stagwell via 2021 MDC merger.

Intango is an Israeli ad technology company providing performance marketing, content recommendation, and search advertising solutions. Intango operates IntangoMedia and acquired Reignn (formerly Kumma) in 2023 for $10M, expanding its US footprint and digital publishing portfolio. The company has been associated with made-for-advertising (MFA) practices in industry coverage.

Example Company is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that help customers streamline their operations and improve efficiency.

Integrate.io — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Intellifluence is an influencer marketing platform that connects brands with a diverse network of influencers to facilitate authentic content creation and promotion. It offers tools for campaign management, influencer discovery, and performance tracking, simplifying the process of running successful influencer campaigns.

Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricing strategies through real-time market data.

Intellimize was an AI-powered website personalization and optimization platform that used machine learning to automatically test and personalize web experiences for B2B marketers.

IntelliTicks is an AI-powered customer engagement and conversion optimization platform that transforms how businesses interact with website visitors through predictive analytics, visitor intelligence, and conversational AI technology. The company addresses a critical gap in digital marketing by enabling proactive, intelligent engagement with high-intent prospects at optimal moments in their customer journey, moving beyond passive web analytics to active conversion optimization. Through sophis...

Intentwise is an AI-powered retail media platform that helps brands and agencies optimize their advertising performance across e-commerce channels like Amazon, Walmart, and Instacart. It provides advanced analytics, automation, and bid management tools to maximize ROI and drive sales.

Interactive content marketing platform that enables businesses to create quizzes, assessments, and calculators to generate leads and engage audiences.

Interana was a behavioral analytics platform that enabled fast, interactive analysis of large-scale event data before being acquired by Scuba Analytics in 2018.