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Companies
Explore technology companies in our intelligence database
Total Companies
2100
Active
18
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1
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Apple Inc.
Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benefits from first-party data and exclusive inventory. Apple's advertising revenue, though small relative to its hardware business, is growing rapidly with expansion into Apple TV+, News, and Stocks. The company's privacy-centric approach has forced the entire industry toward first-party data strategies and contextual advertising, while Apple maintains privileged access to its ecosystem's data.
Founded 1976N/A161000+ employeesTier B
IZEA
IZEA is a leading provider of influencer marketing technology, data, and services. The company connects brands with influential creators to develop and distribute content on behalf of advertisers.
Founded 2006$55.9M100-500 employeesTier S
Apple Podcasts
Apple Podcasts is a digital audio platform developed by Apple Inc. that allows users to discover, subscribe to, and listen to a wide range of podcasts on their Apple devices.
Founded 2005N/A100-500 employeesTier D
Aweber
Aweber is an email marketing and automation platform that helps businesses of all sizes grow their email lists and engage with their subscribers.
Founded 1998$0100-500 employeesTier D
Digitas
Digitas is a global marketing and technology agency that helps brands transform and thrive in the digital age. They offer a range of services including digital strategy, creative, media, and technology solutions.
Founded 2000N/A1,000-5,000 employeesTier Dsubsidiary
Apollo.io
Apollo.io is a sales intelligence and engagement platform that helps businesses identify and connect with their target customers. It provides data-driven insights and tools to streamline the sales process.
Founded 2015$32M101-500 employeesTier D
AppsFlyer
AppsFlyer is a leading mobile marketing attribution and analytics platform that helps brands and apps measure their advertising campaigns and optimize their marketing strategies.
Founded 2011$400M1,001-5,000 employeesTier A
Zoho Social
Zoho Social is a leading player in the social media management sector of the advertising technology ecosystem.
Founded 2001$01001-5000 employeesTier C
ZoomInfo
ZoomInfo is a leading go-to-market intelligence platform that empowers businesses to identify, target and engage the right prospects and customers at scale.
Founded 2000$1.3B3,000-4,000 employeesTier D
Authorize.net
Authorize.net is a leading payment gateway and merchant service provider, offering secure online payment processing solutions for businesses of all sizes.
Founded 1996$0500-1000 employeesTier Dsubsidiary
TV Guide
TV Guide is an AdTech Platform company that provides TV programming information and advertising solutions to media companies and advertisers.
Founded 1953$50M100-500 employeesTier Dsubsidiary
Bazaarvoice
Bazaarvoice is a leading provider of cloud-based software that helps brands and retailers collect, display, and analyze online reviews and user-generated content.
Founded 2005$198.9M1,000-5,000 employeesTier S
Zoho Campaigns
Zoho Campaigns is a powerful email marketing and automation platform that helps businesses of all sizes create, send, and track email campaigns. It offers a range of features, including email templates, list management, analytics, and integration with other Zoho products.
Founded 1996N/A1,000-5,000 employeesTier D
Dosh
Dosh is a financial technology company that offers a cash-back rewards platform, allowing users to earn cash back on purchases made at participating merchants.
Founded 2016$44M100-500 employeesTier Aacquired
Zeta Global
Zeta Global is a leading cloud-based marketing technology and data analytics company that helps brands acquire, grow, and retain customers.
Founded 2007$677.4M1,000-5,000 employeesTier A
Basis by Centro
Basis by Centro is an AdTech platform that provides a comprehensive solution for digital advertising management, optimization, and analytics.
Founded 2017$50M100-500 employeesTier D
Tubi Ads
Tubi is a free, ad-supported streaming service that offers a wide range of movies, TV shows, and original content. It is owned by Fox Corporation and provides a platform for users to access a diverse library of entertainment options.
Founded 2014$160M500-1000 employeesTier Asubsidiary
Yieldmo
Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad placement and performance across various digital channels, enabling publishers to better monetize their inventory while providing advertisers with access to premium placements with proven engagement metrics. In terms of key products and services, Yieldmo offers a suite of solutions that cater to the needs of both publishers and advertisers. Their platform includes ad placement optimization, audience targeting, and advanced analytics tools, all designed to enhance the effectiveness of digital advertising campaigns. Yieldmo's innovative approach to attention-based advertising has established the company as a significant player in the industry, with a focus on delivering high-quality, engaging ad experiences for consumers. Yieldmo's market position is that of a leading SSP, known for its technological advancements and commitment to driving better advertising outcomes. The company has recently expanded its reach through strategic acquisitions and partnerships, further solidifying its position in the AdTech landscape. These developments, coupled with Yieldmo's ongoing product innovation and commitment to delivering value to its clients, have contributed to the company's growing significance in the dynamic and rapidly evolving AdTech ecosystem.
Founded 2012$50M250-300 employeesTier S
Xero
Xero is an AdTech Platform that provides cloud-based accounting software and business tools for small and medium-sized businesses.
Founded 2006$01,000-5,000 employeesTier D
Bannerflow
Bannerflow is a leading visual content management platform that empowers brands and agencies to create, manage, and publish high-performing visual content across multiple channels.
Founded 2011$22M200-500 employeesTier C
Trustpilot
Trustpilot is an online review platform that helps businesses build trust and reputation with consumers.
Founded 2007$100M501-1000 employeesTier D
Wunderman Thompson
Wunderman Thompson is a leading global advertising and marketing agency that provides a range of AdTech Platform services, including digital advertising, data-driven marketing, and customer experience solutions.
Founded 2018$010,000-50,000 employeesTier Dmerged
YouTube Shorts
YouTube Shorts is a short-form video hosting and sharing platform owned by Google, designed to compete with TikTok and other similar platforms in the AdTech space.
Founded 2020$010,000+ employeesTier D
TrueData
TrueData is a leading data and analytics company that provides enterprise-grade data solutions to businesses of all sizes. They specialize in data aggregation, enrichment, and insights to help organizations make more informed decisions.
Founded 2015$30M100-500 employeesTier A