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Companies
Explore technology companies in our intelligence database
Total Companies
532
Active
24
Acquired
0
This Page
24
Pixability
Pixability is a specialized video advertising technology platform that delivers sophisticated programmatic solutions for brands and agencies navigating the complex digital video ecosystem. The company's platform combines advanced machine learning algorithms with comprehensive analytics capabilities to optimize video ad placements across major digital channels, with particular emphasis on YouTube and connected TV environments. By addressing critical challenges such as brand safety, viewability, and contextual relevance, Pixability enables enterprise marketers to execute data-driven video campaigns that maximize reach and ROI while maintaining granular control over ad placements and performance metrics. The platform's core value proposition centers on transforming video advertising from a broad-reach medium into a precision-targeted channel through contextual intelligence and behavioral analysis. Pixability's technology analyzes video content at scale, identifying optimal placement opportunities that align with brand messaging and audience intent. This approach allows advertisers to move beyond traditional demographic targeting to engage audiences based on content consumption patterns, viewing behavior, and contextual signals. The company serves enterprise brands, media agencies, and performance marketers who require enterprise-grade video advertising capabilities, transparent reporting, and the ability to manage substantial video budgets across multiple platforms and campaigns simultaneously.
series-b51-200 employeesTier B
Verve
Verve is a mobile advertising technology platform that specializes in location-based advertising solutions and programmatic marketing campaigns. The company provides advertisers, agencies, and brands with sophisticated geolocation targeting capabilities that enable them to connect with consumers based on real-world behaviors and movement patterns. By leveraging advanced location intelligence combined with behavioral data insights, Verve helps marketers deliver contextually relevant advertisements to mobile audiences at optimal times and locations. The platform supports comprehensive campaign management across mobile applications and mobile web environments, offering real-time analytics and performance optimization tools. Verve's technology stack processes location data at scale to create detailed audience segments, enabling precise targeting strategies that drive measurable business outcomes. The company's solutions address the growing demand for mobile-first advertising strategies in an increasingly location-aware digital ecosystem. Verve serves the digital advertising industry by bridging the gap between online marketing efforts and offline consumer behavior. Through its programmatic advertising infrastructure, the platform enables automated ad buying and selling while maintaining sophisticated targeting parameters. The company's focus on location intelligence positions it as a specialized player in the mobile advertising technology sector, helping clients maximize return on advertising spend through data-driven campaign optimization and actionable insights into consumer movement and engagement patterns.
series-b51-200 employeesTier B
Videology
Videology operates as a comprehensive video advertising platform designed to bridge the gap between brands, agencies, and publishers in the digital video ecosystem. The platform provides end-to-end solutions for planning, buying, and measuring video advertising campaigns across multiple screens and channels. By leveraging data-driven insights and programmatic technology, Videology enables advertisers to reach targeted audiences at scale while providing publishers with tools to maximize video inventory monetization. The company's platform integrates demand-side and supply-side capabilities, offering a unified solution for video advertising workflow management. Videology's technology supports various video ad formats including in-stream, out-stream, and connected TV advertising, allowing clients to execute omnichannel video strategies. The platform emphasizes audience targeting, real-time bidding, and comprehensive analytics to optimize campaign performance and deliver measurable ROI for advertisers while helping publishers increase yield from their video content. As a player in the programmatic advertising space, Videology positions itself as a bridge between traditional television advertising and digital video, enabling advertisers to plan and execute campaigns across linear TV, connected TV, and digital video properties from a single platform. The company's focus on data-driven decision-making and cross-screen measurement capabilities addresses the growing complexity of video advertising in an increasingly fragmented media landscape.
series-c201-500 employeesTier B
Trillium Software
Trillium Software is an established enterprise data quality and governance solutions provider that has built its reputation on helping organizations transform their data management capabilities. The company specializes in delivering comprehensive software platforms that address the critical challenges of data accuracy, consistency, and reliability across complex enterprise environments. Trillium's solutions enable organizations to cleanse, standardize, match, deduplicate, and enrich data from multiple sources, ensuring that business-critical information meets the highest quality standards for operational decision-making, regulatory compliance, and customer engagement initiatives. Serving a diverse client base across financial services, healthcare, retail, telecommunications, and government sectors, Trillium Software has positioned itself as a trusted partner for organizations dealing with large-scale data integrity challenges. The company's platform architecture supports both real-time and batch processing capabilities, allowing seamless integration with existing enterprise data ecosystems including data warehouses, CRM systems, ERP platforms, and master data management (MDM) solutions. With comprehensive capabilities spanning data profiling, quality assessment, address verification, and continuous monitoring, Trillium Software enables organizations to maintain data quality standards throughout the entire data lifecycle, from initial capture through analytics and reporting, ultimately driving better business outcomes through trustworthy, actionable information.
mature/established51-200 employeesTier B
Conversant
Conversant is a digital marketing technology company that specializes in personalized advertising solutions powered by advanced predictive analytics and audience intelligence. The company operates at the intersection of data science and digital advertising, leveraging sophisticated machine learning algorithms to transform consumer data into actionable marketing insights. By combining first-party and third-party data sources, Conversant enables brands and advertisers to deliver highly targeted, relevant messaging across multiple digital channels with precision and measurable impact. The platform addresses the full spectrum of the customer journey, from initial brand awareness through conversion and long-term retention. Conversant's technology stack incorporates real-time bidding capabilities, programmatic advertising automation, and cross-device identification technologies to ensure consistent messaging across touchpoints. The company serves enterprise clients across diverse verticals including retail, automotive, financial services, telecommunications, and travel industries, offering both fully managed services for hands-off execution and self-service platform access for organizations with in-house marketing teams seeking greater control and flexibility. Conversant's core value proposition centers on driving marketing performance and ROI through data-driven audience targeting and optimization. The platform's predictive analytics capabilities allow marketers to identify high-value audience segments, optimize campaign performance in real-time, and measure attribution across complex, multi-channel customer journeys. This comprehensive approach to digital marketing technology positions Conversant as a strategic partner for enterprise brands seeking to maximize the effectiveness of their digital advertising investments in an increasingly fragmented and privacy-conscious digital landscape.
mature/acquired201-500 employeesTier B
Infogroup
Infogroup is an established data and analytics solutions provider specializing in comprehensive business and consumer intelligence for marketing, sales, and customer engagement initiatives. The company maintains extensive proprietary databases containing millions of business listings, consumer profiles, and demographic records that enable organizations across industries to identify high-value prospects, segment audiences with precision, and execute targeted marketing campaigns. Through its data-driven platform and suite of analytics tools, Infogroup empowers businesses of all sizes to optimize their go-to-market strategies, improve customer acquisition efficiency, and drive measurable revenue growth. The company's core offerings span data licensing, list management services, predictive analytics tools, and data enrichment solutions designed to enhance existing customer records with valuable firmographic and demographic attributes. Infogroup serves a diverse client base across financial services, insurance, retail, healthcare, technology, and professional services sectors, supporting use cases ranging from lead generation and account-based marketing to customer retention, market research, and competitive intelligence. Their solutions integrate seamlessly with major CRM platforms and marketing automation systems, enabling clients to activate data insights directly within their existing workflows. Leveraging advanced data aggregation methodologies, machine learning algorithms, and continuous validation processes, Infogroup ensures database accuracy, freshness, and compliance with data privacy regulations. The company's predictive analytics capabilities enable clients to score leads, identify buying signals, and prioritize sales efforts based on sophisticated propensity models. With a strong focus on data quality, regulatory compliance, and actionable insights, Infogroup positions itself as a strategic partner for organizations seeking to leverage data intelligence for competitive advantage in increasingly data-driven markets.
mature/established201-500 employeesTier B
Agilone
AgilOne is a customer data platform (CDP) provider specializing in unified customer intelligence solutions for retail and e-commerce businesses. The platform addresses the critical challenge of fragmented customer data by consolidating information from multiple touchpoints including point-of-sale systems, e-commerce platforms, email marketing tools, mobile apps, and customer service channels into comprehensive, actionable customer profiles. This unified approach enables marketers to gain a 360-degree view of customer behavior and preferences across all interaction channels. Leveraging advanced predictive analytics and machine learning capabilities, AgilOne empowers mid-to-large retail enterprises to deliver personalized customer experiences at scale. The platform's sophisticated algorithms provide predictive customer lifetime value modeling, churn prediction, next-best-action recommendations, and dynamic segmentation that transcends traditional demographic targeting. By democratizing enterprise-level data science capabilities, AgilOne enables retailers to compete effectively in the omnichannel landscape through data-driven personalization strategies that drive customer engagement, retention, and revenue growth.
series-b51-200 employeesTier B
Adgorithms
Adgorithms is an AI-driven marketing technology platform that empowers digital advertisers and marketing professionals to optimize their advertising campaigns through sophisticated machine learning algorithms and predictive analytics. The company addresses the increasing complexity of digital advertising by automating optimization tasks that traditionally require extensive manual effort, data science expertise, and significant resources. By processing large volumes of campaign data in real-time, Adgorithms identifies performance patterns, predicts outcomes, and automatically adjusts campaign parameters to maximize return on advertising spend across multiple digital channels. The platform offers a comprehensive suite of advertising optimization tools including real-time bidding optimization, advanced audience segmentation, creative performance analysis, and cross-channel attribution modeling. Adgorithms serves a diverse client base spanning digital marketing agencies, e-commerce brands, and enterprise marketing teams who require sophisticated advertising intelligence without maintaining in-house data science teams. The company's technology stack processes millions of data points to deliver actionable insights and automated optimizations that improve campaign performance and advertising efficiency. Positioned at the convergence of artificial intelligence and digital advertising, Adgorithms aims to democratize access to enterprise-grade advertising optimization capabilities. The platform integrates seamlessly with major advertising networks and marketing technology platforms, enabling marketers to leverage advanced AI-driven optimization across their entire advertising ecosystem. By reducing the technical barriers to sophisticated advertising optimization, Adgorithms enables organizations of various sizes to compete more effectively in the increasingly data-driven digital advertising landscape.
seed11-50 employeesTier B
Wrnch
Wrnch is an advanced computer vision and artificial intelligence company specializing in real-time human pose estimation, body tracking, and gesture recognition technologies. The company develops proprietary deep learning algorithms that enable machines to understand and interpret human motion and behavior with high accuracy and minimal latency. Their SDK and API solutions empower developers and enterprises to integrate sophisticated human understanding capabilities into applications across multiple industries including fitness, healthcare, gaming, entertainment, AR/VR, and enterprise collaboration without requiring extensive machine learning expertise. The company's technology stack is designed for versatility and performance optimization across diverse hardware configurations, from mobile devices and edge computing systems to cloud infrastructure. Wrnch's solutions emphasize privacy-preserving processing, allowing for on-device computation that keeps sensitive biometric data secure. Their platform supports multiple deployment scenarios and integrates seamlessly with popular development frameworks, enabling rapid implementation and scalability. The company serves a diverse client base including AR/VR developers, fitness technology companies, healthcare providers, animation studios, and enterprise software vendors seeking to incorporate human motion analysis into their products and services. Wrnch positions itself as a key enabler in the rapidly growing human-computer interaction market, providing the foundational technology that powers next-generation immersive experiences and intelligent applications. Their focus on accuracy, performance optimization, and developer-friendly implementation has established them as a trusted partner for organizations looking to leverage human pose estimation and motion tracking capabilities without building proprietary machine learning infrastructure from scratch.
series-a11-50 employeesTier B
Forensiq
Forensiq is a specialized cybersecurity and ad technology company that provides advanced fraud detection and prevention solutions for the digital advertising ecosystem. The company's platform leverages sophisticated algorithms, machine learning, and real-time data analysis to identify and mitigate various forms of ad fraud, including bot traffic, click fraud, impression fraud, and domain spoofing. By protecting advertisers from invalid traffic and ensuring brand safety, Forensiq helps organizations optimize their advertising spend and improve campaign ROI. The company serves a critical role in the digital advertising industry, where ad fraud represents a multi-billion dollar problem affecting advertisers, publishers, and ad networks globally. Forensiq's technology suite provides pre-bid and post-bid fraud detection capabilities, enabling clients to make informed decisions about traffic quality before committing advertising budgets. Their solutions integrate seamlessly with major demand-side platforms (DSPs), supply-side platforms (SSPs), and ad networks, providing comprehensive protection across the programmatic advertising supply chain. Forensiq's client base typically includes digital advertisers, advertising agencies, ad networks, publishers, and brands seeking to protect their advertising investments and maintain brand integrity. The company's focus on transparency, accuracy, and real-time detection has positioned it as a trusted partner in the fight against ad fraud, helping to create a more trustworthy and efficient digital advertising marketplace.
series-b51-200 employeesTier B
Acrolinx
Acrolinx is an enterprise software company specializing in AI-powered content governance and optimization solutions. The company's flagship platform leverages natural language processing and machine learning technologies to analyze written content across multiple channels, providing real-time guidance on clarity, style, tone, grammar, and brand compliance. By establishing a centralized content strategy framework, Acrolinx enables organizations to maintain consistent brand voice and messaging across global teams, reducing content creation time while improving quality and effectiveness. The platform serves enterprise clients across various industries including technology, manufacturing, life sciences, and financial services, where consistent, compliant, and high-quality content is critical to business success. Acrolinx's solution integrates seamlessly into existing content creation workflows, embedding directly into popular authoring tools and content management systems. This allows content creators to receive instant feedback and guidance without disrupting their natural writing process, ultimately driving better customer engagement, reduced translation costs, and improved content ROI.
Founded 2002series-c201-500 employeesTier B
Kapost
Kapost is a content marketing platform designed to help B2B marketing teams orchestrate their entire content operations from strategy through execution and measurement. The platform provides a centralized hub for content planning, production workflow management, distribution coordination, and performance analytics, enabling marketing organizations to operate more efficiently and demonstrate clear ROI from their content investments. The company addresses a critical challenge faced by modern marketing teams: the complexity of managing content across multiple channels, stakeholders, and stages of the buyer journey. By providing tools for editorial calendar management, collaboration workflows, content optimization, and integrated analytics, Kapost helps organizations transform their content operations from ad-hoc activities into strategic, data-driven programs. The platform is particularly well-suited for mid-market to enterprise B2B companies with dedicated content marketing teams seeking to scale their operations and improve content effectiveness across the customer lifecycle.
series-b51-200 employeesTier B
Marketing Evolution
Marketing Evolution is a marketing technology company that specializes in delivering advanced marketing analytics and attribution solutions to enterprise-level organizations. The company focuses on helping businesses measure and optimize their marketing performance across multiple channels, providing sophisticated measurement tools that enable marketers to understand the true impact of their campaigns on business outcomes. Through proprietary attribution modeling and analytics platforms, Marketing Evolution addresses the growing complexity of modern marketing ecosystems where customers interact with brands across numerous touchpoints. The company serves marketing leaders and CMOs who require data-driven insights to justify marketing spend and improve return on investment. Marketing Evolution's solutions typically incorporate multi-touch attribution, media mix modeling, and predictive analytics to provide a holistic view of marketing effectiveness. Their technology helps clients move beyond last-click attribution models to understand the incremental value of each marketing touchpoint throughout the customer journey. As a player in the marketing measurement and attribution space, Marketing Evolution competes in a market driven by increasing demand for marketing accountability and the need to optimize increasingly fragmented media investments. The company likely serves mid-market to enterprise clients across various industries including retail, financial services, automotive, and consumer packaged goods, where marketing budgets are substantial and the need for sophisticated measurement is critical.
series-b51-200 employeesTier B
Baidu Inc.
Baidu Inc. is China's leading internet search engine and a dominant force in the Chinese digital advertising technology ecosystem. Founded in 2000 and headquartered in Beijing, Baidu has evolved from a pure search engine into a comprehensive AI-powered technology conglomerate serving hundreds of millions of users daily. The company's core advertising platform leverages its massive search traffic to deliver targeted advertising solutions, including search ads, display advertising, video advertising through its iQiyi subsidiary, and mobile advertising across its ecosystem of apps and services. Baidu has strategically positioned itself at the intersection of advertising technology and artificial intelligence, investing heavily in machine learning, natural language processing, and data analytics capabilities. These technological investments enable the company to offer sophisticated programmatic advertising solutions, audience targeting, and campaign optimization tools that help advertisers effectively reach Chinese consumers. Beyond traditional AdTech, Baidu has expanded into autonomous driving (Apollo), smart devices (DuerOS), and cloud services, creating additional advertising inventory and data touchpoints. The company's deep integration of AI across its product suite has strengthened its competitive moat in the Chinese market, where it competes with tech giants like Alibaba and Tencent for advertising dollars.
Founded 2000public10000+ employeesTier B
Tencent Holdings
Tencent Holdings Limited is one of the world's largest and most influential technology conglomerates, headquartered in Shenzhen, China. Founded in 1998, Tencent has evolved from a messaging service provider into a comprehensive digital ecosystem encompassing social media, gaming, fintech, cloud services, and advertising technology. The company's flagship products include WeChat (Weixin), China's super-app with over 1.3 billion monthly active users, QQ messaging platform, and a vast portfolio of gaming titles that make it the world's largest video game vendor by revenue. In the AdTech domain, Tencent Holdings has established itself as a dominant force, leveraging its unparalleled access to Chinese consumers through its integrated digital platforms. The company's advertising solutions—including WeChat Ads, Tencent Ads, and its programmatic advertising platform—enable brands to execute sophisticated, data-driven campaigns across social media, messaging, video streaming (Tencent Video), news aggregation (Tencent News), and gaming environments. Tencent's advertising business benefits from rich first-party data, advanced AI-powered targeting capabilities, and seamless integration across its ecosystem, making it an indispensable partner for brands seeking to penetrate the Chinese market. Tencent's strategic investments and acquisitions have further solidified its position in the global AdTech landscape. The company has made significant investments in AI and machine learning to enhance ad optimization, fraud detection, and personalization capabilities. Through partnerships with international advertising platforms and its majority stake in companies like Koobox, Tencent has expanded its cross-border advertising capabilities, enabling global brands to access Chinese audiences while helping Chinese advertisers reach international markets. With a market capitalization exceeding $400 billion and a workforce of over 100,000 employees, Tencent continues to shape the future of digital advertising in Asia and beyond.
Founded 1998public100000+ employeesTier B
Publicis Groupe
Publicis Groupe is one of the world's largest advertising and communications holding companies, providing a comprehensive range of marketing, digital transformation, and business consulting services to global clients. The company operates through a network of specialized agencies and brands that deliver integrated solutions across advertising, media planning and buying, digital marketing, public relations, healthcare communications, and data analytics. With a presence in over 100 countries, Publicis Groupe serves multinational corporations and leading brands across diverse industries including automotive, consumer goods, financial services, healthcare, technology, and telecommunications. The organization has strategically positioned itself at the intersection of creativity, technology, and data, investing heavily in digital capabilities and artificial intelligence-powered marketing solutions. Through its proprietary platforms and data intelligence systems, Publicis Groupe enables clients to deliver personalized customer experiences at scale while optimizing marketing performance across channels. The company's transformation into a platform-based model reflects the evolving needs of modern marketers who require seamless integration of creative services, media execution, and performance analytics.
Founded 1926public50000+ employeesTier B
Comcast Corporation
Comcast Corporation stands as one of the world's largest media and technology conglomerates, operating at the intersection of telecommunications, entertainment, and advertising technology. Through its ownership of NBCUniversal and the leading ad-tech platform FreeWheel, Comcast has positioned itself as a dominant force in the evolving digital advertising ecosystem. The company leverages its extensive media portfolio—including broadcast networks, cable channels, streaming platforms, and theme parks—to deliver comprehensive advertising solutions that span traditional linear television and advanced digital channels. Comcast's advertising technology division provides sophisticated tools for video monetization, programmatic advertising, and audience targeting across multiple platforms. FreeWheel, acquired in 2014, serves as the technological backbone of Comcast's ad-tech offerings, enabling publishers and advertisers to manage, optimize, and monetize premium video content at scale. The company's strategic acquisition of Sky in 2018 significantly expanded its international footprint, adding over 23 million customers across Europe and enhancing its ability to deliver cross-border advertising solutions. With access to vast amounts of viewer data from its cable, broadband, and streaming services, Comcast offers advertisers unprecedented insights into consumer behavior and advanced targeting capabilities that bridge the gap between traditional and digital advertising.
Founded 1963public10000+ employeesTier B
Best Buy Ads
Best Buy Ads is the retail media advertising division of Best Buy Co., Inc., one of North America's largest consumer electronics retailers. Leveraging Best Buy's extensive first-party customer data and massive digital footprint, the platform enables consumer electronics brands, technology manufacturers, and related advertisers to reach highly qualified shoppers with purchase intent. The platform provides access to millions of monthly visitors across Best Buy's digital properties, including its e-commerce website, mobile applications, and email marketing channels. As a retail media network, Best Buy Ads capitalizes on the growing trend of retailers monetizing their customer data and digital real estate. The platform offers sophisticated targeting capabilities based on shopping behavior, purchase history, product interests, and demographic information collected from Best Buy's loyalty program and transaction data. Advertisers can deploy various ad formats including sponsored product listings, display advertising, video ads, and email sponsorships to reach consumers at critical moments in their purchase journey. The platform competes in the rapidly expanding retail media space, which has become one of the fastest-growing segments in digital advertising as brands seek alternatives to traditional digital advertising channels and pursue commerce-driven marketing strategies.
subsidiary51-200 employeesTier B
Alibaba Group
Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliExpress, serving hundreds of millions of consumers and millions of merchants globally. In the AdTech domain, Alibaba Group has established itself as a dominant force, particularly in the Chinese market, through its sophisticated advertising platform Alimama and integrated advertising solutions across its e-commerce properties. The company leverages its unparalleled access to consumer data, transaction histories, and behavioral insights to deliver highly targeted and effective advertising campaigns. Alibaba's advertising technology stack incorporates artificial intelligence, machine learning, and big data analytics to optimize ad placement, bidding strategies, and campaign performance in real-time. Alibaba's strategic investments and acquisitions, including Youku Tudou (video streaming), UCWeb (mobile browser), and various data analytics companies, have significantly expanded its AdTech capabilities and market reach. The company's proprietary data management platform (DMP) and Unified ID system enable cross-platform tracking and attribution, providing advertisers with comprehensive insights into customer journeys. As Alibaba continues to expand internationally and invest in emerging technologies like AI-powered creative optimization and voice commerce advertising, it remains a formidable competitor to global AdTech giants while maintaining its leadership position in the world's largest digital advertising market.
Founded 1999public100000+ employeesTier B
Unity Technologies
Unity Technologies is a leading global platform provider for creating and operating interactive, real-time 3D content across multiple industries. Best known for its Unity game engine, the company has evolved into a comprehensive ecosystem serving game developers, automotive designers, architects, filmmakers, and other creators. Through strategic acquisitions including ironSource, Unity has expanded its capabilities to include advertising monetization, user acquisition, and analytics solutions, positioning itself as an end-to-end platform for content creation, distribution, and monetization. The company serves a diverse customer base ranging from independent developers to Fortune 500 enterprises, with its technology powering experiences across mobile, PC, console, AR/VR, and emerging platforms. Unity's business model combines software licensing for its development tools with revenue-sharing arrangements through Unity Ads and performance-based monetization solutions. As a publicly-traded company, Unity has established itself as a critical infrastructure provider in the creator economy, with its runtime installed on billions of devices worldwide and supporting thousands of applications across gaming, automotive, architecture, engineering, construction, and film industries.
Founded 2004public5000+ employeesTier B
Walgreens Advertising Group
Walgreens Advertising Group serves as the dedicated in-house advertising and marketing division of Walgreens Boots Alliance, one of the largest pharmacy-led health and wellbeing enterprises globally. The group is responsible for developing integrated marketing strategies that span traditional media, digital channels, retail media networks, and in-store promotional campaigns designed to drive customer engagement, increase foot traffic, and boost sales across Walgreens' extensive retail footprint. With access to rich first-party data from millions of loyalty program members and prescription customers, the advertising group leverages advanced analytics and audience segmentation to deliver personalized marketing experiences. As retail media continues to evolve as a high-growth advertising channel, Walgreens Advertising Group has positioned itself to capitalize on the convergence of healthcare, retail, and digital advertising. The division works closely with consumer packaged goods (CPG) brands, pharmaceutical companies, and health and wellness advertisers to create targeted campaigns that reach consumers at critical decision-making moments. Through proprietary platforms and partnerships, they offer advertisers unique access to health-conscious audiences while maintaining strict privacy and compliance standards required in the healthcare sector. The group's capabilities extend across the full marketing spectrum, including brand strategy, creative development, media planning and buying, performance marketing, customer relationship management (CRM), and marketing analytics. By combining Walgreens' trusted brand reputation with sophisticated marketing technology and data-driven insights, the Advertising Group delivers measurable results for both internal stakeholders and external advertising partners, contributing significantly to the overall revenue and strategic objectives of Walgreens Boots Alliance.
subsidiary201-500 employeesTier B
Telaria
Telaria was a leading technology company specializing in programmatic advertising solutions for premium video content publishers and broadcasters. The company operated a sophisticated supply-side platform (SSP) that enabled content owners to monetize their video inventory through automated, real-time bidding processes. Telaria's platform connected premium publishers with demand-side platforms, ad exchanges, and advertisers, facilitating efficient and transparent ad transactions across connected TV (CTV), over-the-top (OTT), and digital video environments. The company distinguished itself in the ad tech ecosystem by focusing specifically on premium video content, offering advanced yield optimization tools, header bidding capabilities, and comprehensive analytics for publishers. Telaria's technology stack supported multiple video ad formats including pre-roll, mid-roll, and post-roll advertisements, while providing sophisticated audience targeting and real-time reporting capabilities. The platform was designed to maximize revenue for publishers while maintaining viewer experience and brand safety standards. Note: Telaria was acquired by Rubicon Project (now Magnite) in 2019 for approximately $1.4 billion, creating one of the largest independent sell-side advertising platforms. The merger combined Telaria's video-focused expertise with Rubicon Project's broader programmatic advertising capabilities, forming what is now known as Magnite, Inc.
Founded 2005acquired201-500 employeesTier B
Home Depot Orange Apron Media
Home Depot Orange Apron Media represents The Home Depot's proprietary retail media network and content marketing division, leveraging the company's extensive customer base and market position in the home improvement sector. As an internal media arm of the world's largest home improvement retailer, Orange Apron Media creates integrated marketing solutions that connect brands, suppliers, and manufacturers with Home Depot's millions of customers across digital, in-store, and omnichannel touchpoints. The platform capitalizes on first-party customer data and shopping insights to deliver targeted advertising opportunities and content experiences. The division operates as both a content production studio and advertising platform, developing educational content, how-to guides, project inspiration materials, and promotional campaigns that align with Home Depot's brand values while providing monetization opportunities through sponsored content and media placements. Orange Apron Media serves as a bridge between Home Depot's vendor partners and end consumers, offering data-driven marketing solutions that include display advertising, sponsored product placements, social media campaigns, email marketing, and in-store promotional materials. This retail media network approach positions Home Depot to compete with similar initiatives from other major retailers while generating additional revenue streams beyond traditional product sales.
subsidiary51-200 employeesTier B
C3 Metrics
C3 Metrics is a marketing analytics and attribution technology company that specializes in providing enterprise-level measurement solutions for multi-channel advertising campaigns. The company addresses a critical challenge in modern marketing: understanding the true impact of marketing investments across diverse channels including digital, television, radio, print, and out-of-home advertising. By moving beyond traditional last-click attribution models, C3 Metrics enables marketers to gain a comprehensive understanding of the customer journey and optimize their media mix accordingly. The company's platform leverages advanced data science and machine learning algorithms to deliver cross-channel attribution insights that help brands and agencies make data-driven decisions about marketing spend allocation. C3 Metrics serves enterprise clients across various industries including retail, e-commerce, financial services, telecommunications, and consumer packaged goods. Their solutions are designed to integrate with existing marketing technology stacks and provide actionable insights that directly impact ROI and marketing efficiency. C3 Metrics differentiates itself through its focus on incrementality testing, media mix modeling, and person-level attribution that accounts for both online and offline touchpoints. The company's approach combines deterministic and probabilistic matching methodologies to create a unified view of marketing performance, enabling clients to understand not just what happened, but why it happened and how to optimize future campaigns for better results.
series-b51-200 employeesTier B