Companies

Microsoft Curate for Commerce is an advertising platform built to simplify how advertisers access and activate valuable first-party data.

MiQ is a leading programmatic media partner that delivers digital advertising campaigns across display, video, audio, out-of-home, and connected TV inventory for advertising holding companies, independent agencies, and direct advertisers.

Musical.ly, now TikTok, was a short-form video and social media platform that operated from its launch in 2014 until it was folded into TikTok in 2018.

OpenPath is a programmatic supply-chain product launched in 2022 by The Trade Desk that enables its demand-side platform to bypass supply-side platforms and bid directly on publisher inventory.

Paramount Advertising is a leading innovative organization within Paramount that generates advertising revenue across the company's full portfolio of media brands through groundbreaking research, data, partner marketing, and sales strategy.

Prebid.org is a respected open-source software maker and standards-setter in online advertising whose mission is to power a free and open digital economy by building interoperable infrastructure that lets innovation and publishers thrive.

PushSpring is a US-based mobile marketing and advertising technology company that was quietly acquired by T-Mobile US to bolster its advertising technology capabilities.

Redpoint Global is an enterprise customer data platform (CDP) company founded in 2006 that specializes in helping organizations solve complex customer data challenges through automated data quality and identity resolution.

Salesforce Data 360 (formerly Data Cloud) is a Salesforce platform that blends real-time data orchestration with enterprise-grade architecture to unify customer data across systems.

SAS Customer Intelligence is a division of SAS Institute that provides services to digital marketers and web publishers, supporting capabilities such as A/B testing, product recommendations, customer engagement tracking, and ad serving, enabling customers to control the ads displayed across their own sites, apps, and services.

Snap OS is the operating system platform underlying Snap's Spectacles AR glasses, built to support content creators, social media professionals, and adtech stakeholders with functional, immersive, and real-world creative capabilities.

Sounder is an AI-powered, end-to-end audio intelligence platform that brings together publishers, brands, agencies, ad tech marketplaces, and data partners to reshape how audio content is discovered, monetized, and optimized.

Sourcepoint is a data privacy software company that provides tools to protect consumer privacy, manage compliance, and optimize revenue for the digital marketing ecosystem.

Spotify Ad Analytics is Spotify's proprietary measurement service designed to give advertisers clarity on how their audio, video, and display advertising drives brand awareness and audience engagement, serving both Spotify and non-Spotify podcast campaigns through a unified performance view.

Turner Sports is a division of Turner that operates as an industry leader in delivering premium sports content across multimedia screens.

Unified ID 2.0 (UID2) is an open-source identity framework designed to enable publishers, advertisers, and digital advertising platforms to establish and maintain user identity across the open internet, leveraging encrypted email and phone number data to deliver a privacy-conscious and accurate identity standard.

VIZIO sells inventory within SmartCast that includes display ads on the home screen of VIZIO TVs, video ads in its free streaming service WatchFree+, and some ads in third-party apps.

Waze Ads is the advertising arm of the Waze GPS navigation platform, which leverages real-time traffic and location data to connect marketers with drivers at the precise moment they are making decisions about where to stop or visit.

Weibo Ads is the advertising platform of Sina Weibo, one of China's largest social media networks, widely known as "China's Twitter" and regarded by foreign brands as a more effective advertising vehicle than its Western counterpart.

Wieden+Kennedy is an American independent advertising agency, founded by Dan Wieden and David Kennedy and headquartered in Portland, Oregon, that ranks among the largest independently owned agencies in the world.

AI company founded by Elon Musk in 2023 and maker of the Grok models. SpaceX acquired xAI on February 2, 2026; xAI owns X (formerly Twitter).

Yahoo Backstage is a direct-path inventory offering from Yahoo Advertising that connects Yahoo DSP advertisers with curated, premium publisher supply.

Yahoo ConnectID is the subject of a class action lawsuit alleging that Yahoo tracks users' internet activity without their consent to collect detailed behavioral profiles for targeted advertising.

Yandex.Metrica is a no-cost web analytics platform developed by Yandex, designed to monitor and report on website traffic.